Three Key New Features You Need to Know about Apple App Store in iOS 15

IOS15-App-Store-Update

Three Key New Features You Need to Know about Apple App Store in iOS 15

IOS15-App-Store-Update

Three Key New Features You Need to Know about Apple App Store in iOS 15

IOS15-App-Store-Update

Three Key New Features You Need to Know about Apple App Store in iOS 15

 

With the release of the latest iOS 15, there are three key new features for app marketers to notice: Product Page Optimization (PPO), Custom Product Page (CPP) and In-app Event. Now you can get a hand on the A/B testing tool to improve your App Store Optimization (ASO), performance and formulate a better app marketing strategy.

 

Before diving into the details of each feature, make sure you become an Apple Developer Program account holder to gain access to all the new features so that you can easily manage all your apps where you can create, test, release apps and review performances. Now let’s look at the details of these three key new updates released in iOS 15.

 

lGoGoChart-IOS15.0-news-update-Product-Pages-Optimization

 

1. Product Page Optimization (PPO)

You can now conduct A/B test for up to 90 days, to vary your app icon, screenshot and app preview for 3 alternate versions of your default App Store product page. Now you can conduct up to 3 versions of product page A/B testing, while the previous versions of Apple App Store only allow up to 2 versions.

 

Setting up the test will require you to choose the localizations and allocate the amount of traffic that each test version will receive. The traffic data collected from your original product page can be used as a comparable measure for your test during the set-up, allowing you to see which versions perform the best afterwards.

 

GoGoChart-IOS15.0-news-update-Custom-Product-Pages

 

2. Custom Product Pages (CPP)

This feature enables up to 35 additional versions of your App Store product page, you can make changes to the app previews, screenshot and promotional text, emphasizing on different features, content and characteristics of the app, or creating a special theme, to customize a specific version of product page to target a particular audience group. A unique URL link will be generated for each new product page, giving you the ability to promote the page on social media.

 

The strength of CPP is that it can serve as a tool accompanying your online marketing campaign, improving the effectiveness of its targeting strategy. Especially when you are able to do a more precise targeting through paid channels, more traffic from the right audience segment will easily occur upon viewing the highlighted features and characteristics of your app on the page. This will be a good help to boost your conversion rates (CVR).

 

CPP feature will also be available in Apple Search Ads (ASA) in 2022, adding more variety to utilize its functionality.

 

GoGoChart-IOS15.0-news-update-In-App-Event

 

3. In-app Event
In-app Event generally means timely event within apps and games such as gaming challenges, live streaming. They usually appeared exclusively in apps before, and can be related to any special offers, seasonal themes or new updates. Displaying as in-app event cards, developers and marketers can place them in multiple areas of the App Store for promotion, gaining more exposure for their apps.

 

You may place them in the app store product page, search results, the Today and App tabs, and choose to target new users or returning users within the set-up, to achieve the objectives of increasing either user acquisition rate or user retention rate.

 

While the function of In-app Event was launched in October 2021, PPO and CPP are the new additions to a host of features that recently went live to improve app discovery experience. App marketers can start submitting tests for all three features on January 25, 2022, to begin to get used to these new tools.

 

Talk to our experts to tackle the common questions encountered by app marketers.

 

About GoGoChart

GoGoChart, a tech enabled mobile marketing company headquartered in Hong Kong, being the first to be certified by Apple and the Google App partner in Hong Kong, its mission is to become the world’s leading mobile marketing technology brand. Since its establishment in 2016, the company has helped over 2,000 brands and apps in more than 60 countries optimize and promote their apps. it has also evolved into an all-rounded digital marketing service provider after winning trust from thousands of brands. Key clients of GoGoChart include Fortune 500 companies, blue chip listed companies and SMEs from the finance, consumer, ecommerce and gaming sectors.

 

GoGoChart was awarded the Hong Kong Technology Fast and Rising Star Program organized by Deloitte both in 2019 and 2021, the Best Use of Mobile Online Campaign (inaugural season) by Interactive Advertising Bureau Hong Kong (iAB HK) in 2021, and officially became an Affiliated Member of The Association of Accredited Advertising Agencies in 2021. The company’s regional teams are situated in the Philippines and mainland China.

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