Known as a type of pay-per-click (PPC) advertising, SEM is a service or a form of paid advertising that is performed to promote your website, content or brand at the very top of the search engine results. By placing an ad of your content in the most prominent position, it can significantly increase visibility and generate more traffic to your website. SEM can be run on the search engines of various platforms such as Google, Yahoo, Bing, 360, and Baidu. With over 90% of the search market share, it is not difficult to conclude that most internet users opt for Google Search as their main way to search for the websites, products, and services they are looking for. As a result, the emphasis of SEM strategy is often placed on Google Ads to conduct paid search advertising campaigns on Google Search, and normally marketers refer SEM campaigns to ad campaigns performed through Google Ads.
Like the PPC format, Advertisers bid on suitable keywords that are relevant to the content of their website, brand, or services so their Google Ads can reach their target audience successfully.
Google Ads is a pay-per-click (PPC) advertising platform. Every second there are 2.3 million searches performed on Google, with text-based search ads, graphic display ads, YouTube video ads or in-app mobile ads. Meanwhile, it has the largest advertising networks in the world and the multiple channels allow a Google Ads agency to display their ads through the Google Ads Auction. An expert PPC agency has plenty of ways to reach your target customer with Google Ads.
Google Ads is the biggest search engine ad medium. The most significant advantage of Google Ads is that it provides advertisers with the opportunity to show ads to customers who are willing to buy at the exact time they are shown the ads. GoGoChart is a professional Hong Kong digital marketing agency and Google partner, with SEM being one of our specialties. Our professional SEM team understands the search habits of online users and helps to leverage the Ads performance for your business to achieve optimal advertising campaigns.
Google Ads appear on two platforms of Google, with the first being Google Search Network. One example is the Google search engine result page that we always see after entering a search query on Google. The search results on Google Play, Google Images, Google Maps, Google Shopping, and the Google Maps app count as parts of the Google Search Network. If you run search ads, shopping ads, etc, they can all show across Google Search Network.
Another place that your Google Ads campaigns can appear is the Google Display Network, which includes other Google owned properties such as Youtube or Gmail, and over 30 million non Google owned websites and apps. Running display campaigns over Google Display Network enables you to reach broader groups of audiences.
It may look easy to run any PPC or SEM campaigns given the efficiency of the current automation. Nevertheless, expertise and insights are essential for maximizing the performance of your SEM campaigns and handling each part of the process confidently. GoGoChart is here to formulate a thorough plan, and will execute and follow through with it. As an experienced agency, we will be able to reach beyond particular goals with a tailor-made SEM strategy for your business:
Budget Optimization
Google Ads won’t charge you for displaying ads, instead you pay only when someone clicks on your ad. As a professional PPC agency, we understand the importance of optimizing your budget. A good Google Ads campaign is target-oriented to the consumers who are already looking for your product. We are a Google ads agency that can manage your Google Ads account to increase the ads impression with lower bidding.
Traffic and Exposure
How to utilize Google Ads and research the right keywords is crucial knowledge. It will determine when your ad will appear at the top of the search engine result page. That will directly impact the exposure and traffic you can receive. What you are looking for is generating more traffic from the right audience, so all the traffic will hopefully lead to an increase in conversion rate. We can achieve this by targeting the right audience and employing a suitable bidding tactic, and ensure the right tools for keyword research.
Brand Image
For the lesser known brands, it can be a struggle to move up in search results to get the exposure they need to gain publicity. Google Ads provides the opportunity for them to first increase their visibility among potential customers swiftly. If you would like to establish not only short term popularity but a long term image for the general audience to identify, you have to take the time to build it and structure your SEM campaign around this goal. As company specializing in Google Ads, we will map out the steps and give a specific strategy that can guarantee the results within the timeline.
Search Campaign is your obvious choice particularly if you are looking for a text based SEM ad format, allowing you to target the people who search for products and services on Google. With this type of campaign, you can create multiple sets of variables that basically include the headlines and descriptions to promote your business or products.
Search campaign has several different formats.
Responsive Search Ads are practically text based SEM ads supported by a concise copy that describe your business or products to appeal to the people to click on from the search results. The more headlines and descriptions you submit, the more variations your ad will have. Depending on the feedback and outcome, Google will tailor the variations to different groups of potential customers, and show the best performing combination more frequently.
Dynamic Search Ads are similar to Responsive Search Ads, except that you don’t provide text or material to them. Instead, they generate ad copy based on the content from your website. While convenient for marketers and advertisers, Dynamic Search Ads are not recommended for promoting special offers, seasonal discounts or just one or two designated products.
Branded search ads mean that you bid on branded terms to appear in the ad title or text. This is a powerful format for brands, as only the brand owners can use the branded term. If your branded search ad appears along with your organic position in the search results, it gives you twice the exposure you normally would receive online.A lot of the customers prefer a conventional and quicker way to contact a business for enquiries or purchases, instead of going through several more steps for these processes. Call Ads let you insert your contact number in the SEM ad headline, giving potential customers a direct way to contact you. Because of this, it can help you generate leads and sales in a less complicated manner.
In general, Search Campaign is perfect for targeting potential customers who already have a high purchasing intent for a particular brand, service, or product in mind.
Display Campaigns are intended for advertisers or brands that aim to maximize brand exposure and awareness. This type of SEM campaign can be displayed in the forms of photos, GIFs, banners, HTML 5, animations, and videos across the whole Google Display Network which includes websites and platforms that are beyond Google Search and Google owned properties. This widens the reach of your brand, and is effective at establishing a clear brand identity for your business. Its effectiveness however also relies highly on the quality of your visual creatives.
Unlike Search Campaigns which are used to target people with high purchasing or search intent, Display Campaigns are targeted at audiences or potential customers who are randomly browsing the internet but can be interested in your products or services.
Remarketing strategy is regularly employed with Display Campaigns to target those who click on your SEM ad to show interest in your business.
Shopping Campaigns are literally the ads that are tailored for retail businesses and those who look to drive up sales and generate leads efficiently and directly. Shopping ads show your products in Google search results. If a potential customer is interested in your product, they can click on the ad and will be directed straight to your website to complete the purchase.
While it can bring potential customers to your physical store, shopping ads are built for e-commerce businesses. Advertisers who wish to run Shopping Campaigns must have a Google Merchant account, and link their product listing and data to the campaign.
Formerly known as UAC (Universal App Campaigns), App Campaigns are set up to increase download or install rates and in-app sales for apps. They can show up across Google Search, Google Play Store, Youtube, and over millions of apps and websites.
Three campaign subtypes are available to select for you to target different goals: App Installs, App Engagement, and App Pre-registration. If you would like to drive up the install and download rates, then App Install is the option for you; if you would like to increase the interaction between users and the app, with in-app actions for example, then App Engagement is your likely choice. Finally, App Pre-registration is to promote your apps before their official launch in the store.
Like other types of Google Ads, App Campaigns need headlines and description, and you are given the option to provide assets for display including images, video, and HTML5.
Video campaigns enable you to run ads on Youtube, and other websites and apps that are Google video partners. With over 120 million active users worldwide, running video ads on Youtube can be a very powerful form of advertising by making your brand visible to the whole world.
Types of video ads include skippable or non-skippable In-stream Ads, Bumper Ads, In-feed Video Ads, and Outstream Ads. In-stream Ads can be played before, during, and after a video. Skippable version means that the viewer can choose to skip after the ad plays for 5 seconds. For the non-skippable version, a viewer has to finish watching the whole ad before getting to the actual video they clicked to see. Non-skippable and In-stream Ads have to be limited to the time length of 15 seconds.Bumper Ads are 6-second advertising videos that you cannot skip, and appear before, during, and after a video like In-stream Ads as well. In-feed Video Ads appear on Youtube exclusively, and won’t be played unless you click on its thumbnail. Also known as video discovery ads, this type of video ad mostly shows up next to related videos, alongside other Youtube search results and on the homepage of the Youtube mobile app. Outstream Ads are ads that are only available in mobile and tablet versions, and displayed on Google video partners.
Like Display Campaigns, Video Campaigns are significantly advantageous for you to build brand awareness and exposure. Additionally, it can present a multidimensional side of your product or provide a platform for you to conjure up interesting and refreshing ideas to promote your products.
Local Campaigns enable you to drive more people to your actual physical store. This is an SEM ad type that is good for advertisers that have local businesses, or are going to organize local events.
To create Local Campaigns, you have to provide location assets and link up the local product feed you created in Google Merchant Center to this ad campaign.
The ad will show up on Google Search, Google Maps, Youtube, etc, giving you maximum visibility to the potential customers who are looking to go to a physical location or venue and helping to generate more sales at physical stores.
Smart Campaigns are automated SEM ads that only require a few steps for setup to begin running. All advertisers need to provide is their business information, budget and goal, and Google will do the rest for you. With Smart Campaigns, you can publish Search Ads, Display Ads, Shopping Ads, etc, with automation. Ideally, you can put in minimal effort to manage and maintain the campaign.
Google has introduced Performance Max as a new type of SEM campaign that is more goal oriented. Performance Max Campaigns allow you to promote on all the available Google networks and channels with a simple process to optimize your campaign. In a way, it is similar to Smart Campaigns.
Performance Max expands your reach to a new audience, and its “Insights” page grants your access to more information about how your SEM campaign performs.
Distinguish your product or service with our wide range of award-winning solutions and technologies.
By clicking submit, we’ll use your info to reach out to you directly for your Free Consultation and to keep you updated on GoGoChart news, events, and more. You can unsubscribe from these communications at any time. For more info, please review our Privacy Policy.
Google Ads .
At GoGoChart, our Google Ads specialists offer a comprehensive list of services and have years of experience to handle and manage any of your Pay-Per-Click needs. Our Google Advertising agency services provides quality search engine marketing leads via paid advertising formats to maximize your product or service’s exposure.
Known as a type of pay-per-click (PPC) advertising, SEM is a service or a form of paid advertising that is performed to promote your website, content or brand at the very top of the search engine results. By placing an ad of your content in the most prominent position, it can significantly increase visibility and generate more traffic to your website. SEM can be run on the search engines of various platforms such as Google, Yahoo, Bing, 360, and Baidu. With over 90% of the search market share, it is not difficult to conclude that most internet users opt for Google Search as their main way to search for the websites, products, and services they are looking for. As a result, the emphasis of SEM strategy is often placed on Google Ads to conduct paid search advertising campaigns on Google Search, and normally marketers refer SEM campaigns to ad campaigns performed through Google Ads.
Like the PPC format, Advertisers bid on suitable keywords that are relevant to the content of their website, brand, or services so their Google Ads can reach their target audience successfully.
Google Ads is a pay-per-click (PPC) advertising platform. Every second there are 2.3 million searches performed on Google, with text-based search ads, graphic display ads, YouTube video ads or in-app mobile ads. Meanwhile, it has the largest advertising networks in the world and the multiple channels allow a Google Ads agency to display their ads through the Google Ads Auction. An expert PPC agency has plenty of ways to reach your target customer with Google Ads.
Google Ads is the biggest search engine ad medium. The most significant advantage of Google Ads is that it provides advertisers with the opportunity to show ads to customers who are willing to buy at the exact time they are shown the ads. GoGoChart is a professional Hong Kong digital marketing agency and Google partner, with SEM being one of our specialties. Our professional SEM team understands the search habits of online users and helps to leverage the Ads performance for your business to achieve optimal advertising campaigns.
Google Ads appear on two platforms of Google, with the first being Google Search Network. One example is the Google search engine result page that we always see after entering a search query on Google. The search results on Google Play, Google Images, Google Maps, Google Shopping, and the Google Maps app count as parts of the Google Search Network. If you run search ads, shopping ads, etc, they can all show across Google Search Network.
Another place that your Google Ads campaigns can appear is the Google Display Network, which includes other Google owned properties such as Youtube or Gmail, and over 30 million non Google owned websites and apps. Running display campaigns over Google Display Network enables you to reach broader groups of audiences.
It may look easy to run any PPC or SEM campaigns given the efficiency of the current automation. Nevertheless, expertise and insights are essential for maximizing the performance of your SEM campaigns and handling each part of the process confidently. GoGoChart is here to formulate a thorough plan, and will execute and follow through with it. As an experienced agency, we will be able to reach beyond particular goals with a tailor-made SEM strategy for your business:
Budget Optimization
Google Ads won’t charge you for displaying ads, instead you pay only when someone clicks on your ad. As a professional PPC agency, we understand the importance of optimizing your budget. A good Google Ads campaign is target-oriented to the consumers who are already looking for your product. We are a Google ads agency that can manage your Google Ads account to increase the ads impression with lower bidding.
Traffic and Exposure
How to utilize Google Ads and research the right keywords is crucial knowledge. It will determine when your ad will appear at the top of the search engine result page. That will directly impact the exposure and traffic you can receive. What you are looking for is generating more traffic from the right audience, so all the traffic will hopefully lead to an increase in conversion rate. We can achieve this by targeting the right audience and employing a suitable bidding tactic, and ensure the right tools for keyword research.
Brand Image
For the lesser known brands, it can be a struggle to move up in search results to get the exposure they need to gain publicity. Google Ads provides the opportunity for them to first increase their visibility among potential customers swiftly. If you would like to establish not only short term popularity but a long term image for the general audience to identify, you have to take the time to build it and structure your SEM campaign around this goal. As company specializing in Google Ads, we will map out the steps and give a specific strategy that can guarantee the results within the timeline.
Search Campaign is your obvious choice particularly if you are looking for a text based SEM ad format, allowing you to target the people who search for products and services on Google. With this type of campaign, you can create multiple sets of variables that basically include the headlines and descriptions to promote your business or products.
Search campaign has several different formats.
Responsive Search Ads are practically text based SEM ads supported by a concise copy that describe your business or products to appeal to the people to click on from the search results. The more headlines and descriptions you submit, the more variations your ad will have. Depending on the feedback and outcome, Google will tailor the variations to different groups of potential customers, and show the best performing combination more frequently.
Dynamic Search Ads are similar to Responsive Search Ads, except that you don’t provide text or material to them. Instead, they generate ad copy based on the content from your website. While convenient for marketers and advertisers, Dynamic Search Ads are not recommended for promoting special offers, seasonal discounts or just one or two designated products.
Branded search ads mean that you bid on branded terms to appear in the ad title or text. This is a powerful format for brands, as only the brand owners can use the branded term. If your branded search ad appears along with your organic position in the search results, it gives you twice the exposure you normally would receive online.A lot of the customers prefer a conventional and quicker way to contact a business for enquiries or purchases, instead of going through several more steps for these processes. Call Ads let you insert your contact number in the SEM ad headline, giving potential customers a direct way to contact you. Because of this, it can help you generate leads and sales in a less complicated manner.
In general, Search Campaign is perfect for targeting potential customers who already have a high purchasing intent for a particular brand, service, or product in mind.
Display Campaigns are intended for advertisers or brands that aim to maximize brand exposure and awareness. This type of SEM campaign can be displayed in the forms of photos, GIFs, banners, HTML 5, animations, and videos across the whole Google Display Network which includes websites and platforms that are beyond Google Search and Google owned properties. This widens the reach of your brand, and is effective at establishing a clear brand identity for your business. Its effectiveness however also relies highly on the quality of your visual creatives.
Unlike Search Campaigns which are used to target people with high purchasing or search intent, Display Campaigns are targeted at audiences or potential customers who are randomly browsing the internet but can be interested in your products or services.
Remarketing strategy is regularly employed with Display Campaigns to target those who click on your SEM ad to show interest in your business.
Shopping Campaigns are literally the ads that are tailored for retail businesses and those who look to drive up sales and generate leads efficiently and directly. Shopping ads show your products in Google search results. If a potential customer is interested in your product, they can click on the ad and will be directed straight to your website to complete the purchase.
While it can bring potential customers to your physical store, shopping ads are built for e-commerce businesses. Advertisers who wish to run Shopping Campaigns must have a Google Merchant account, and link their product listing and data to the campaign.
Formerly known as UAC (Universal App Campaigns), App Campaigns are set up to increase download or install rates and in-app sales for apps. They can show up across Google Search, Google Play Store, Youtube, and over millions of apps and websites.
Three campaign subtypes are available to select for you to target different goals: App Installs, App Engagement, and App Pre-registration. If you would like to drive up the install and download rates, then App Install is the option for you; if you would like to increase the interaction between users and the app, with in-app actions for example, then App Engagement is your likely choice. Finally, App Pre-registration is to promote your apps before their official launch in the store.
Like other types of Google Ads, App Campaigns need headlines and description, and you are given the option to provide assets for display including images, video, and HTML5.
Video campaigns enable you to run ads on Youtube, and other websites and apps that are Google video partners. With over 120 million active users worldwide, running video ads on Youtube can be a very powerful form of advertising by making your brand visible to the whole world.
Types of video ads include skippable or non-skippable In-stream Ads, Bumper Ads, In-feed Video Ads, and Outstream Ads. In-stream Ads can be played before, during, and after a video. Skippable version means that the viewer can choose to skip after the ad plays for 5 seconds. For the non-skippable version, a viewer has to finish watching the whole ad before getting to the actual video they clicked to see. Non-skippable and In-stream Ads have to be limited to the time length of 15 seconds.
Bumper Ads are 6-second advertising videos that you cannot skip, and appear before, during, and after a video like In-stream Ads as well. In-feed Video Ads appear on Youtube exclusively, and won’t be played unless you click on its thumbnail. Also known as video discovery ads, this type of video ad mostly shows up next to related videos, alongside other Youtube search results and on the homepage of the Youtube mobile app. Outstream Ads are ads that are only available in mobile and tablet versions, and displayed on Google video partners.
Like Display Campaigns, Video Campaigns are significantly advantageous for you to build brand awareness and exposure. Additionally, it can present a multidimensional side of your product or provide a platform for you to conjure up interesting and refreshing ideas to promote your products.
Local Campaigns enable you to drive more people to your actual physical store. This is an SEM ad type that is good for advertisers that have local businesses, or are going to organize local events.
To create Local Campaigns, you have to provide location assets and link up the local product feed you created in Google Merchant Center to this ad campaign.
The ad will show up on Google Search, Google Maps, Youtube, etc, giving you maximum visibility to the potential customers who are looking to go to a physical location or venue and helping to generate more sales at physical stores.
Smart Campaigns are automated SEM ads that only require a few steps for setup to begin running. All advertisers need to provide is their business information, budget and goal, and Google will do the rest for you. With Smart Campaigns, you can publish Search Ads, Display Ads, Shopping Ads, etc, with automation. Ideally, you can put in minimal effort to manage and maintain the campaign.
Google has introduced Performance Max as a new type of SEM campaign that is more goal oriented. Performance Max Campaigns allow you to promote on all the available Google networks and channels with a simple process to optimize your campaign. In a way, it is similar to Smart Campaigns.
Performance Max expands your reach to a new audience, and its “Insights” page grants your access to more information about how your SEM campaign performs.
While it can be considered a part of SEM strategy planning, its significance should be noted individually. We highly focus on this part of the service as it will be the main force behind the performance of your SEM campaign. Keywords will determine when your ad will show up in the search results, and it is vital to pick keywords that will deliver your desired results. Therefore your keywords will be chosen in coherence with the planned strategy and goal.
Keyword research will be thoroughly conducted by us. We will create keyword lists and use multiple keyword tools to understand the search intent of users and select accurate keywords that enable you to reach as many potential customers of yours as possible. Different sets of keywords will be prepared and sorted into the ad groups they belong to. The keywords for your campaign will not be limited to only one service or product.
Distinguish your product or service with our wide range of award-winning solutions and technologies.
By clicking submit, we’ll use your info to reach out to you directly for your Free Consultation and to keep you updated on GoGoChart news, events, and more. You can unsubscribe from these communications at any time. For more info, please review our Privacy Policy.
Google Ads .
At GoGoChart, our Google Ads specialists offer a comprehensive list of services and have years of experience to handle and manage any of your Pay-Per-Click needs. Our Google Advertising agency services provides quality search engine marketing leads via paid advertising formats to maximize your product or service’s exposure.
Known as a type of pay-per-click (PPC) advertising, SEM is a service or a form of paid advertising that is performed to promote your website, content or brand at the very top of the search engine results. By placing an ad of your content in the most prominent position, it can significantly increase visibility and generate more traffic to your website. SEM can be run on the search engines of various platforms such as Google, Yahoo, Bing, 360, and Baidu. With over 90% of the search market share, it is not difficult to conclude that most internet users opt for Google Search as their main way to search for the websites, products, and services they are looking for. As a result, the emphasis of SEM strategy is often placed on Google Ads to conduct paid search advertising campaigns on Google Search, and normally marketers refer SEM campaigns to ad campaigns performed through Google Ads.
Like the PPC format, Advertisers bid on suitable keywords that are relevant to the content of their website, brand, or services so their Google Ads can reach their target audience successfully.
Google Ads is a pay-per-click (PPC) advertising platform. Every second there are 2.3 million searches performed on Google, with text-based search ads, graphic display ads, YouTube video ads or in-app mobile ads. Meanwhile, it has the largest advertising networks in the world and the multiple channels allow a Google Ads agency to display their ads through the Google Ads Auction. An expert PPC agency has plenty of ways to reach your target customer with Google Ads.
Google Ads is the biggest search engine ad medium. The most significant advantage of Google Ads is that it provides advertisers with the opportunity to show ads to customers who are willing to buy at the exact time they are shown the ads. GoGoChart is a professional Hong Kong digital marketing agency and Google partner, with SEM being one of our specialties. Our professional SEM team understands the search habits of online users and helps to leverage the Ads performance for your business to achieve optimal advertising campaigns.
Google Ads appear on two platforms of Google, with the first being Google Search Network. One example is the Google search engine result page that we always see after entering a search query on Google. The search results on Google Play, Google Images, Google Maps, Google Shopping, and the Google Maps app count as parts of the Google Search Network. If you run search ads, shopping ads, etc, they can all show across Google Search Network.
Another place that your Google Ads campaigns can appear is the Google Display Network, which includes other Google owned properties such as Youtube or Gmail, and over 30 million non Google owned websites and apps. Running display campaigns over Google Display Network enables you to reach broader groups of audiences.
It may look easy to run any PPC or SEM campaigns given the efficiency of the current automation. Nevertheless, expertise and insights are essential for maximizing the performance of your SEM campaigns and handling each part of the process confidently. GoGoChart is here to formulate a thorough plan, and will execute and follow through with it. As an experienced agency, we will be able to reach beyond particular goals with a tailor-made SEM strategy for your business:
Budget Optimization
Google Ads won’t charge you for displaying ads, instead you pay only when someone clicks on your ad. As a professional PPC agency, we understand the importance of optimizing your budget. A good Google Ads campaign is target-oriented to the consumers who are already looking for your product. We are a Google ads agency that can manage your Google Ads account to increase the ads impression with lower bidding.
Traffic and Exposure
How to utilize Google Ads and research the right keywords is crucial knowledge. It will determine when your ad will appear at the top of the search engine result page. That will directly impact the exposure and traffic you can receive. What you are looking for is generating more traffic from the right audience, so all the traffic will hopefully lead to an increase in conversion rate. We can achieve this by targeting the right audience and employing a suitable bidding tactic, and ensure the right tools for keyword research.
Brand Image
For the lesser known brands, it can be a struggle to move up in search results to get the exposure they need to gain publicity. Google Ads provides the opportunity for them to first increase their visibility among potential customers swiftly. If you would like to establish not only short term popularity but a long term image for the general audience to identify, you have to take the time to build it and structure your SEM campaign around this goal. As company specializing in Google Ads, we will map out the steps and give a specific strategy that can guarantee the results within the timeline.
Search Campaign is your obvious choice particularly if you are looking for a text based SEM ad format, allowing you to target the people who search for products and services on Google. With this type of campaign, you can create multiple sets of variables that basically include the headlines and descriptions to promote your business or products.
Search campaign has several different formats;
Responsive Search Ads are practically text based SEM ads supported by a concise copy that describe your business or products to appeal to the people to click on from the search results. The more headlines and descriptions you submit, the more variations your ad will have. Depending on the feedback and outcome, Google will tailor the variations to different groups of potential customers, and show the best performing combination more frequently.
Dynamic Search Ads are similar to Responsive Search Ads, except that you don’t provide text or material to them. Instead, they generate ad copy based on the content from your website. While convenient for marketers and advertisers, Dynamic Search Ads are not recommended for promoting special offers, seasonal discounts or just one or two designated products.
Branded search ads mean that you bid on branded terms to appear in the ad title or text. This is a powerful format for brands, as only the brand owners can use the branded term. If your branded search ad appears along with your organic position in the search results, it gives you twice the exposure you normally would receive online.
A lot of the customers prefer a conventional and quicker way to contact a business for enquiries or purchases, instead of going through several more steps for these processes. Call Ads let you insert your contact number in the SEM ad headline, giving potential customers a direct way to contact you. Because of this, it can help you generate leads and sales in a less complicated manner.
In general, Search Campaign is perfect for targeting potential customers who already have a high purchasing intent for a particular brand, service, or product in mind.
Display Campaigns are intended for advertisers or brands that aim to maximize brand exposure and awareness. This type of SEM campaign can be displayed in the forms of photos, GIFs, banners, HTML 5, animations, and videos across the whole Google Display Network which includes websites and platforms that are beyond Google Search and Google owned properties. This widens the reach of your brand, and is effective at establishing a clear brand identity for your business. Its effectiveness however also relies highly on the quality of your visual creatives.
Unlike Search Campaigns which are used to target people with high purchasing or search intent, Display Campaigns are targeted at audiences or potential customers who are randomly browsing the internet but can be interested in your products or services.
Remarketing strategy is regularly employed with Display Campaigns to target those who click on your SEM ad to show interest in your business.
Shopping Campaigns are literally the ads that are tailored for retail businesses and those who look to drive up sales and generate leads efficiently and directly. Shopping ads show your products in Google search results. If a potential customer is interested in your product, they can click on the ad and will be directed straight to your website to complete the purchase.
While it can bring potential customers to your physical store, shopping ads are built for e-commerce businesses. Advertisers who wish to run Shopping Campaigns must have a Google Merchant account, and link their product listing and data to the campaign.
Formerly known as UAC (Universal App Campaigns), App Campaigns are set up to increase download or install rates and in-app sales for apps. They can show up across Google Search, Google Play Store, Youtube, and over millions of apps and websites.
Three campaign subtypes are available to select for you to target different goals: App Installs, App Engagement, and App Pre-registration. If you would like to drive up the install and download rates, then App Install is the option for you; if you would like to increase the interaction between users and the app, with in-app actions for example, then App Engagement is your likely choice. Finally, App Pre-registration is to promote your apps before their official launch in the store.
Like other types of Google Ads, App Campaigns need headlines and description, and you are given the option to provide assets for display including images, video, and HTML5.
Video campaigns enable you to run ads on Youtube, and other websites and apps that are Google video partners. With over 120 million active users worldwide, running video ads on Youtube can be a very powerful form of advertising by making your brand visible to the whole world.
Types of video ads include skippable or non-skippable In-stream Ads, Bumper Ads, In-feed Video Ads, and Outstream Ads. In-stream Ads can be played before, during, and after a video. Skippable version means that the viewer can choose to skip after the ad plays for 5 seconds. For the non-skippable version, a viewer has to finish watching the whole ad before getting to the actual video they clicked to see. Non-skippable and In-stream Ads have to be limited to the time length of 15 seconds.
Bumper Ads are 6-second advertising videos that you cannot skip, and appear before, during, and after a video like In-stream Ads as well. In-feed Video Ads appear on Youtube exclusively, and won’t be played unless you click on its thumbnail. Also known as video discovery ads, this type of video ad mostly shows up next to related videos, alongside other Youtube search results and on the homepage of the Youtube mobile app. Outstream Ads are ads that are only available in mobile and tablet versions, and displayed on Google video partners.
Like Display Campaigns, Video Campaigns are significantly advantageous for you to build brand awareness and exposure. Additionally, it can present a multidimensional side of your product or provide a platform for you to conjure up interesting and refreshing ideas to promote your products.
Local Campaigns enable you to drive more people to your actual physical store. This is an SEM ad type that is good for advertisers that have local businesses, or are going to organize local events.
To create Local Campaigns, you have to provide location assets and link up the local product feed you created in Google Merchant Center to this ad campaign.
The ad will show up on Google Search, Google Maps, Youtube, etc, giving you maximum visibility to the potential customers who are looking to go to a physical location or venue and helping to generate more sales at physical stores.
Smart Campaigns are automated SEM ads that only require a few steps for setup to begin running. All advertisers need to provide is their business information, budget and goal, and Google will do the rest for you. With Smart Campaigns, you can publish Search Ads, Display Ads, Shopping Ads, etc, with automation. Ideally, you can put in minimal effort to manage and maintain the campaign.
Google has introduced Performance Max as a new type of SEM campaign that is more goal oriented. Performance Max Campaigns allow you to promote on all the available Google networks and channels with a simple process to optimize your campaign. In a way, it is similar to Smart Campaigns.
Performance Max expands your reach to a new audience, and its “Insights” page grants your access to more information about how your SEM campaign performs.
By clicking submit, we’ll use your info to reach out to you directly for your Free Consultation and to keep you updated on GoGoChart news, events, and more. You can unsubscribe from these communications at any time. For more info, please review our Privacy Policy.
