Insights

Managing and delivering content efficiently in the digital era is crucial for businesses seeking to maintain a strong online branding image. This is where Content Management Systems (CMS) come into play, providing a user-friendly platform to create, edit, organize, and publish digital content.  A CMS simplifies the process of website management, allowing users with varying […]

If you run an SEO campaign for an informative website, you might want to know about featured snippets and position zero and treat them as your target rather than the top organic ranking. What are featured snippets? When users are searching for informative results, such as instructions, answers, or facts, featured snippets will appear on […]

Here we are in the last quarter of 2023, AI is still the talk of the town among the technology industries. But apart from ChatGPT, Google has also applied AI to its products to stay competitive and enhance its user experience; let’s take a look at some major AI updates carried out by Google in […]

Since the update of iOS 15, app marketers can launch various app store listings for the same app. Different from A/B tests, app developers can create up to 35 versions of Custom Product Page (CPP) with different metadata, such as app screenshots, videos, and promotional text. The new function in app store shares overlapped functions […]

Everyone knows that responsive website design is the key to boosting the browsing experience of different users. However, at the same time, responsive website design plays a vital role in enhancing your SEO performance. But first, let’s briefly understand what responsive web design is. Responsive web design involves creating pages that adapt to different devices […]

In today’s hyper-competitive mobile app landscape, standing out from the crowd has become more challenging than ever. App Store Optimization (ASO) has emerged as a critical strategy to boost discoverability and drive downloads. However, the sheer volume of apps available makes it increasingly complex to fine-tune ASO efforts for optimal results. Enter Artificial Intelligence (AI), […]

More than 55% of website traffic comes from mobile devices, according to Global Stats. This statistic underscores the necessity of responsive web design in today’s digital landscape. To keep pace with evolving trends and best practices, many professionals are adopting a mobile-first approach to website development. In this approach, developers start the design process with […]

In today’s digital age, where customers are inundated with an unlimited flow of information and choices, effective marketing has become more critical than ever. Marketing automation, powered by artificial intelligence (AI), has emerged as a game-changer for businesses looking to enhance their marketing efforts. Let’s dive into the importance of marketing automation, using AI as […]

In today’s digital age, establishing a robust online presence is no longer an option but a necessity for small businesses. Local Search Engine Optimization (SEO) holds the key to unlocking the potential of connecting with your immediate community. Imagine if you are running a charming café, offering the finest coffee and pastries in town. Your […]

Do you know that 46% of users judge a company’s credibility based on its website design? Owning your unique website for your business is essential to leave a good impression on your target customers, especially for e-commerce businesses. An online shopping website lets you reach your customers anytime, anywhere. Creating a simple website for your […]

In today’s hyper-competitive mobile gaming landscape, standing out is more challenging than ever—especially with industry giants dominating the market. Enter the game-changer: in-app events. Introduced just two years ago, this feature have quickly become a cornerstone in app store optimization. By increasing impressions, they offer a lifeline for smaller developers to attract more players and […]

Beijing has released a web3 white paper to promote the industry’s development. The white paper, Web3 Innovation and Development White Paper (2023), highlights that web3 technology is an “inevitable trajectory for the future progression of the Internet industry,” as per a report from a local news source called The Paper. The release of the white […]

With mobile app usage booming, it can be difficult for business owners and developers alike to keep up with the ever-changing app marketing trends and official policies. Knowing the latest trends and strategies for successful app marketing is key to capitalizing on this growth. Explore essential information that may take your mobile app to the next level. […]

As digital marketing evolves at breakneck speed, Google Ads updates can be difficult to keep up with all the changes and new developments. Here we will dive into new features, product launches, and changes rolling out on the Google Ads platform. Let you stay up-to-date with all these latest pertinent developments in the world of […]

As a future enabler of the digital space, GoGoChart Group (“GoGoChart”) empower brands globally with widely accessible, adaptive mobile and Web3 marketing solutions. GoGoChart has recently received the SME Award of the DHL – SCMP Hong Kong Business Awards 2022. This award aims to acknowledge companies that demonstrate commercial success and have made outstanding contributions […]

Google announced more than 10 major updates during their annual Marketing Live event. A lot of the updates focused on making improvements on the automation of Google Ads, Performance Max and advertising on YouTube Shorts. To elevate your marketing performance with Google ads, it is time to go through all these new changes and get […]

6th Anniversary: since its inception in 2016, GoGoChart Group has successfully promoted over 2,000 brands from all over the world. Stepping into our 6th year, we are making more changes to adapt to a whole new era; our services are now not limited to mobile marketing but have crossed over into the territory of Web3 […]

Facebook is one of the biggest social media platforms in the world. Understanding the Meta latest news helps marketers / advertisers plan a more effective strategy. Although these updates don’t change the overall Facebook Marketing landscape, there are some significant changes that may impact the media buy strategy of marketers / advertisers for Facebook and related platforms […]

What is Web3? We might have heard of it as an evolution from its predecessor, Web2, but it is likely that a clear idea cannot be formed from the mere mention of a word. Web3 and Web2 are both umbrella terms that cover a wide range of subjects within their concept. Each of them represents […]

Web3 is making huge waves in the world right now with its ever-growing popularity. It influences many facets of our lives, particularly how we conduct business, and how businesses interact with their customers. To adapt to a future world powered by this trending technology, you can start by getting yourself familiarized with basic concepts, and […]

Upon receiving positive feedback from the creators and users alike, Meta made announcement on February 22 – they are currently introducing the Facebook Reels platform to over 150 countries on Facebook, and testing multiple relevant updates to plan to add in the the availability of Reels Overlay Ads, brand suitability controls, full-screen and immersive ads, […]

The question of how to get users interested in an app often looms over the heads of app marketers, and it is definitely not a simple task to get around. Conducting A/B testing is one tool to provide the direct solution to the problem, giving marketers concrete data about user preferences and the market, to […]

Understanding and analyzing your digital marketing performance is crucial for every marketer, thus relevant knowledge about data collection and analysis is essential. It helps track the traffic source, providing useful information about user preferences for brands to tailor and adjust marketing strategies correspondingly. It’s common that marketers face confusions when it comes to this part. […]

The parent company of Facebook – Meta recorded a loss of more than US$232 billion in value after it reported its annual earnings on February 2, 2022, where weaker-than-expected revenue growth in the next quarter was forecasted. It also said it’s taking a big hit from Apple’s privacy changes, and showed the first quarterly decline […]

With the release of the latest iOS 15, there are three key new features for app marketers to notice: Product Page Optimization (PPO), Custom Product Page (CPP) and In-app Event. Now you can get a hand on the A/B testing tool to improve your App Store Optimization (ASO), performance and formulate a better app marketing […]

GoGoChart Technology Limited, an award-winning global mobile marketing and technology enabler who is the Google App partner in Hong Kong, has recently been awarded Deloitte’s Hong Kong Technology Fast Award and Rising Star Program 2021, remarking the company’s second consecutive win of this award thanks to its robust three-year revenue growth at 102%. The team […]

Each day at work, GoGoChart’s app marketing specialists receive a diverse range of questions from our clients in different industries when promoting their apps: consumer brands, ecommerce, trading apps, digital / virtual banks, gaming and so on. In Hong Kong, because the app ecosystem is still developing, we found it necessary to popularize the knowledge […]

Every time when Apple releases updates, it causes great deal of ripples and discussions across the advertising and marketing industry. Apple’s movements require ready adaptability from marketers to stay competitive in the game. There has been enormous amount of conversations since June 2021 after Apple announced the plan of iOS 15 update at its annual […]

The global app economy embodies a remarkable size of market – US$6.3 trillion in 2021 according to Statista. Mobile apps are merged into our modern lifestyle from social media, messenger, gaming, video streaming, banking and financing, food delivering, to learning … the list could go on and on, they are changing every aspect of our […]

“Leading users to an app is one thing, convincing them to download the app is another.” With the launch of Apple Search Ads (renamed as Apple Ads) in China, countless app developers and brands are clamouring to utilize this newest mobile marketing tool to get a slice of the Apple App Store market share. This […]

In 2019 AXA launched their app Emma by AXA, a health and lifestyle chatbot app. While the app was praised for its innovativeness and forward-thinking approach, it garnered some negative critics from users who emphasised the various bugs and technical issues prevalent in the app. In 2020, a revamped and improved Emma by AXA was […]

As mentioned in our prior blog, the announcement of the elimination of IDFA being default for iOS 14 evoked a response of panic from the mobile marketing community throughout the globe. This means that apps would require explicit permission from users for their data to be tracked.  Will users be more compliant with allowing their […]

On 16th of September, Apple released iOS 14, the system was introduced back in June 2020. There are significant changes from the appearance to the functionality of the system. For instance, the widgets that can be dragged across different screens, app library which allows the user to see every app on the same screen. There […]

Facebook Ads is one of the most cost-effective and analytical marketing tools in the industry. However, it is neglected by many small and medium businesses in Hong Kong. Here’s why Facebook Ads has the potential to become an essential part of your marketing strategy. Regularly overlooked, Facebook Ads have become an integral component of many […]

The COVID-19 pandemic has spread around the world and it’s still unclear when it’ll all be over. The pandemic has changed our behaviours and lifestyles, even forcing many businesses to shut down, and making most people stay inside their homes. This increase internet usage by 70%. And mobile app usage increased by 40% according to […]

Turning adversity into opportunity The internet usage is the highest it’s ever been and it has surged by between 50% and 70%. At the same time, SEO becomes more important to increase the website visible to a higher number and there is a ton of opportunity to employ the right digital marketing strategy. As we […]

We’re all familiar with myths, legends, and fairytales. It’s always interesting to see how they explain traditions that we still have in modern society today — the things we feel are normal, but are actually quite weird if we think about it. So why do the Chinese celebrate the Spring Festival (Chinese New Year) the […]

GoGoChart is honored to be announced the winner of the Deloitte’s 2019 Hong Kong Technology Fast & Rising Star Program, showing a stellar performance with 594% growth! Our CEO Daniel receiving the award, presented by Deloitte. Deloitte established the Technology Fast Awards to recognize 10 fastest-growing tech companies that demonstrate remarkable growth in Hong Kong. […]

A big thank you to our partners at R ONE LAB, Ella Cheong & Alan Chiu, Solicitors & Notaries, and those who attended the event last week at R ONE ????. R ONE LAB is a series of events for entrepreneurs to connect with a panel of thought leaders, and identify these pain points and […]

Our founder Daniel was invited to attend the HKTDC event for a sharing on his startup experience. GoGoChart Technology Limited was founded in 2015, where apps are massively produced and the digital market was extensively impacted. Having been in the industry for 4 years, Daniel and the team have gained solid strategic digital marketing skills […]

Nova Esports and GoGoChart are excited to announce our entrance into a strategic partnership to offer a breadth of marketing, advertising and consultancy services to game studios and clients throughout the world.     Nova Esports CEO, Anthony Yeung, and GoGoChart CEO, Daniel Lo have been long-time friends and business partners, and are eager to […]

This is the first time GoGoChart is participating in Mob-Ex awards ceremony and we are honoured to receive 2 awards, Best Mobile Team, and Best Location-based Marketing! The Mob-Ex award is an award ceremony for companies from the mobile marketing industry to be rewarded for their brilliance in this fast-growing sector. Entries such as client […]

GoGoChart is in excitement for the expansion of Apple Search Ads GEOs! We have been providing Apple Search Ads services to our clients with the existing 13 countries and in addition to 46 more countries, it will surely benefit app developers in all categories to expand their target audiences. One of the main features of […]

On the 3rd of August, the GoGoChart (GGC) team embarked on a trip to Shanghai, where we participated in Chinajoy 2018, a digital entertainment expo and conference. After 3 years of participating in the conference, this year saw our team perform better than ever before. At Chinajoy, we saw thousands of visitors and exhibitors come […]

In the last decade, mobile and in-app advertising have seen immense growth as the world shifts from desktop to mobile. In our increasingly digitized world, it is no surprise that people want fast results: they look for the most efficient way to do something. One of these ways is an app. Today, the average mobile […]

1, 6, 11 — this is the uphill trend that we’re seeing at GoGoChart. After winning bronze for the fastest growing agency at the 2016 AOTY, we’ve worked hard to prove that the title is well-deserved — and, our hard work has indeed paid off. In 2017, we went on to win 6 awards in […]

1. Having Less Than 4 Stars It’s always a common question — “What star rating should we aim for in the app store?” The answer has changed over time. Current research from appentive.com shows that: 98% of the top 100 free apps have at least 4 stars 92% of the top 100 paid apps have […]

How to Acquire Users for Your App One of the hardest challenges that developers face is how to get users to initially try your app. You can have the best app in the world, but if no-one uses it, it will still fail. Creating a well thought out user acquisition strategy is critical for your […]

Figuring out how much it costs for someone to install your app is a critical metric needed in order to help your app scale successfully. This metric is Cost Per Install (CPI). In a ‘Cost Per Install’ campaign, you place a digital advert across a media channel, with the aim of encouraging users to click […]

On Thursday 3rd November, we held our latest roadshow event at CoCoon. CoCoon Ignite Ventures are one of Betatron’s founding partners, so it was a great honour to hold the event in their impressive coworking space in Causeway Bay. We like to start our events with a local Hong Kong entrepreneur sharing their startup journey […]

Launching your app into China offers a huge opportunity which most app developers and publishers can’t afford to miss. Here are 6 Things you need to know before launching your app into China. 1. Learn About the Different App Stores Source: newzoo.com There are hundreds of different Android mobile app stores in China, with each […]

Here’s the problem. You can have the best app in the world, but if no-one can find it on the App stores, you’re missing out on thousands of potential users. The solution is App Store Optimization, often known as ‘ASO’. Here are 5 things you need to know. 1. ASO has two main goals When […]

It was great to be back at the Taipei Game Show which took place from 19th — 24th January 2017. It’s one of our favourite game shows of the year as we have a strong client base and following in the Taiwanese market. Three of us attended the show — Carlos Lau, Rain Cheng, and myself […]

After participating in nearly all of the biggest global gaming shows, the Tokyo Game Show (TGS) was the only one missing from the list. With it being TGS’s 20th anniversary, and promising to be bigger and better than any of their shows before, we knew we had to attend. The show ran from the 15th […]