What is ASO?
App Store Optimization is a strategy to increase app visibility and optimize the app rank boosting on app stores. The app ranking on Apple App Store and Google Play Store are based on various factors such as applying the optimal keywords successfully, attractive images and localized descriptions. The app ranks higher and generates more installs due to that impression and visibility on app stores.
ASO in HK is usually compared to SEO, but the difference is the former only applicable to the search function and ranking algorithm on the app stores. That being said, there are several tactics in which SEO and it overlaps, which may be helpful when you first seek to improve the App Store ranking.
App store optimization is actually a closed site search engine. Just like SEO, it relies on correct indexing, discoverable content, and the understanding of the algorithm about app store ranking. If you can successfully deliver the functions and features of your app, both to the app stores and potential users, you can maximize the app visibility and increase the number of installs.