Consisting of some of the most popular social media platforms in the world, Meta has about 3.6 billion monthly active users with over 77% of the internet users at least being active on one of its platforms. The power and impact of Meta as a digital advertising channel simply cannot be ignored.
GoGoChart’s award winning Meta Ads service promises quality leads and comprehensive, bespoke strategies thanks to our in-house Facebook ads and Instagram ads team. With our in-house design team ready to facilitate the creation of your Facebook ads or Instagram Ads campaigns on these Meta platforms, we look forward to maximizing your exposure through social media the way you want.
Facebook ads allow you to reach a wide audience globally at all ages. By creating Facebook ad campaigns with precise targeting options, we grow your online presence and drive more traffic to your website and page.
Popular among younger generations, Instagram is now an inevitable channel for all marketers and businesses to use for targeting young audiences. With our Instagram Ads service, you can build a following and generate massive popularity for your brand through advertising on the platform.
After finalizing the strategy, we will set up the Facebook ads or Instagram ads in the ads manager, selecting suitable options for your campaign. We have a team of specialists who undertake the necessary steps to execute the ad strategy. Once the campaign starts running, they will continue to monitor the performance and adjust any settings according to the performance.
To optimize the performance result in the best way possible, we will perform A/B testing and prepare at least two sets of assets to run campaigns of Facebook ads and Instagram ads.
Looking to drive more traffic and boost sales for your brand? Consider leveraging the most targeted form of digital marketing available.
By placing your brand in front of its ideal audience and scaling winning campaigns, you can effectively grow your sales.
With Facebook's monthly active users on the rise and the social network's capacity to target customers based on a variety of factors, Facebook ads appear to be one of the “Must” choices for most marketers.
Therefore, Facebook ads and Facebook marketing have become an indispensable part of the brand in digital marketing. Indeed, GoGoChart can provide ads with accurate targeting on the Facebook platform with our professional social media team’s wealth of experience in Facebook ads. We can leverage our expertise and experience, and turn them into tailor-made Facebook ads and posts, fitting your company tone and manner to build deeper relationships with current customers and enhance product and brand knowledge for the potential customer.
Below is a simple tutorial to create and publish Facebook ads:
To create and publish Facebook ads, you need to go through a series of steps in Ads Manager to complete the setup. Go to your Facebook Business Manager / Meta Business Manager account to find Ads Manager. Within the main menu of Ads Manager, please select "Create" to "Create a Campaign". Next, select the suitable options for your campaign and ad set it to complete the basic settings.
Once the basic setup is complete, please click "Continue" to proceed to the editing panel. Choose your campaign objective, target audience, placement, budget, and ad format in the panel. Varying campaign objectives will have an impact on the outcome of your ad placement. If the target audience of your ad is not limited to the region of Hong Kong, please change the audience location in Audience. Placement and budget will affect the amount of your ad billing or spending. Upon choosing the settings, you can opt to publish the ad or save it as a draft.
Depending on your payment method, the ad payment can be made at different times. You can add a new payment method in your Ads Manager. Facebook accepts credit cards, PayPal, direct debit, etc as available payment methods.
If you need to edit the campaign or view its performance for review or adjustment, you can go to the Ad Center.
Facebook is used by over 2.8 billion people, and over 200 million companies have active Pages. Facebook ads are intended to assist businesses in reaching the appropriate people with relevant messaging.
Facebook ads can target specific audiences, having features that allow advertisers to target consumers based on characteristics and categories such as:
Behaviors Target - Facebook ads can target users with the consumer behaviors like prior purchases & device usage.
Connections Choose - Your Facebook ads can target people who are connected to your Facebook Page or event or exclude them to reach new audiences.
Demographics Target - You can base your Facebook ads on demographics such as age, gender, education, job title, and more.
Interests Add - Specify the interests and hobbies of the people you want to reach with your ads, such as shopping, sports, and travel.
Location Advertise - Select the cities, communities, and countries where you want to promote your business.
On Facebook, users see ads in their News Feed, which is a personal stream of updates from their friends, family, and interests. Facebook ads are designed to target people based on their interests and demographics, allowing potential consumers to discover more relevant products and brands.
Photo:
This format of Facebook ads offers a clean and timeless way to convey your message through engaging, high-quality visuals.
Video:
This format of Facebook ads brings your story to life and engages users with sight, sound, and motion.
Stories:
This format of Facebook ads engages customers with fully immersive and creative mobile content.
Messenger:
This format of Facebook ads tells your story through conversations, allowing you to engage customers personally.
Carousel:
This format of Facebook ads allows you to convey your story with up to 10 ad cards, emphasizing what you want to showcase.
Slideshow:
This format of Facebook ads curates clips to highlight your message with sight, sound, and motion.
Collection:
This format of Facebook ads provides a holistic experience, enabling prospective customers to discover, browse, and buy.
Playable:
This format of Facebook ads allows users to preview your app with an interactive "try before you buy" feature.
Most advertisers or users choose to create Instagram ads in Meta Ads Manager. In Ads Manager, you select the option to create an ad. Next, choose a campaign objective that supports your goal the most, and fill in the ad details. You will then come to the section of choosing placement in which the ad will appear. Select the placements relevant to “Instagram” and in places you want your ad to display, and provide links to finish the rest of the settings to submit your ad.
Another way to publish an ad conveniently and through simpler steps can be done on Instagram’s platform directly. You can choose to create a post on Instagram first, then turn it into an ad by selecting the option of “Boost Post”. Next, adjust your targeting options, and set a budget to submit your ad.
No matter which way you choose to publish your ad, Meta will take time to review your submission. Once it is approved, your ad will be delivered to a matching audience.
Instagram ads have one of the best conversion rates among ads on other social media platforms. It is effective at approaching the younger generations for marketers. To accurately target your desired audience and reach your objective with cost-effective planning through Instagram ads, it is essential to seek professional guidance to ensure that your Instagram ads run smoothly every step of the way.
GoGoChart will build, manage, and optimize your Instagram ads and posting, as well as respond to audience feedback. Moreover, we provide professional recommendations for each format of Instagram ads. We will find one that will fit your business and its tone and manner, achieving your marketing objective by leveraging our expert experience.
Instagram ads can appear in users' feeds, stories, explore, shopping and reels, and can display in the forms of video, carousel, collection, and IGTV. While largely similar to normal posts, Instagram ads include a "sponsored" label to indicate their ad status. Instagram ads have features that are available exclusively for ad posts such as call-to-action buttons, links, and product catalogs.
To create Instagram ads, the advertiser has to build an ad campaign, set a budget for the display of the ad, and adjust ad placement along with the targeting and duration options to maximize the ad performance.
Images
This format of Instagram ads gives you opportunities to express compelling visual ideas in one single image.
Videos
This format of Instagram ads gives users a closer and more detailed look at the brands and products.
Carousel
This format of Instagram ads is a series of images or videos to showcase your products or services.
Instagram Stories
This format of Instagram ads can leave a strong impression on users with immersive content.
Reels
This format of Instagram ads integrates sound and motion to captivate your users.
Instagram Shop
This format of Instagram ads takes your customers directly to the products they are interested in.