Our expert content writers can help establish your company’s credibility within its industry with informed and well written content pieces. With input and guidance from our adjacent SEO experts, our SEO content is made to garner maximum SEO optimization and engagement.
We audit and analyse your current content, using a combination of SEO analytic technology and our SEO experts to implement and propose necessary modifications and changes to optimise your brand’s SEO ranking.
Get Free SEO Consultation!
* Input Website URL, Email And Contact No. To Get Free Consultation!
As a professional Hong Kong SEO company, we aim to catapult your website to the top of the search engine results with our SEO service. You may ask the question of why you need help from an agency, and we have here a very solid answer.
While SEO service can be done in-house or by any small-scale business on their own, it still requires expertise and experience to ensure that it will result in the desired outcome. It is important to note that it is a long term process, and unlike paid campaigns, its success relies on a number of factors including a carefully planned strategy, with regular monitoring and refinements. Therefore, dedicated resources, tools, and manpower are needed and must be ready beforehand. In any case, if your strategy goes wrong, advice and recommendations from experienced experts can guide you safely out of trouble.
Whether it is global or Hong Kong SEO service that you are seeking, our SEO service has a process that involves particular steps for our Hong Kong SEO specialists to take your website to the top of the search engine ranking:
GoGoChart’s Hong Kong SEO experts provide a comprehensive SEO health check and free audit for your website.
These can provide us with in-depth insights into the parts of your website that need optimization, and a chance for us to discuss with you the potential objectives and KPIs (Key Performance Indicators) you would like to set up for the project.
Upon learning your objectives and pinpointing the KPIs for your business, the next step is one of the most crucial steps; planning your strategy.
Utilizing the data and information about the strengths and weak points of your website, we will build a bespoke strategy that fits your vision and is able to generate the results you would like by optimizing the aspects needed.
To maximize the effectiveness and impact of SEO, GoGoChart experts will analyze your website’s search engine ranking, website content, structure, and compare your keywords.
Apart from comparing your keywords, our Hong Kong SEO experts will also counter propose new keywords based on user search habits, by balancing the keyword search volume and its keyword difficulty. This recommendation will be included in the keyword plan.
GoGoChart’s Hong Kong SEO experts will check the specified SEO keywords and provide the corresponding content to the website, optimize the title, header, and tags in the articles of the webpage. Most of the time, it is blog posts or text based content that needs adjustment and enrichment to improve content quality.
However images, videos, and other forms of multimedia content are taken into consideration for content optimization as well, which we put an amount of focus on to further boost the quality of the website. Overall, optimizing the content can improve the website’s performance and reduce the bounce rate of the website.
Another crucial element of content that we pay great attention to is link building. Establishing external and internal links within the content of your page boosts website performance by providing users with the convenience to find the information they are looking for accurately.
Getting backlinks will build the credibility of your website, directly leading to your ranking success.
Besides the content and link building, we aim to level up and enhance the structure and the technical setup of your website too. For example, the website security, page speed, and even the image alt text.
We look at the whole idea of how we can improve the overall user experience of your website, and the design covers the entire user journey from search to conversion, that carry out in-depth optimization.
After implementing the SEO recommendation, GoGoChart will provide the report of the SEO ranking results, and the monthly performance of the website with data and analysis. The report will allow us to reflect on the performance of the implemented strategy and measure it based on the relevant metrics.
SEO is a long term process, thus we will closely monitor and record the results, doing regular reviews to ensure that it runs smoothly.
Constant fine-tuning and adjustments will be made to the strategy upon discussing with you about the effectiveness of the strategy.
Frequently Asked Question (FAQ)
Search Engine Optimization (Search Engine Optimization, SEO) is the process of optimizing a website by understanding the principles of search engines to increase the visibility and website ranking on the search engine.
When the potential customer enters a keyword through search (Google, Bing and Yahoo), your website will appear on a higher position in the search engine results. When the ranking become higher, this means your website can be searched easier, leading to more potential customers that can visit your website.
SEO not only helps to increase your website traffic, but also helps you to achieve sales & brand promotion.
Optimizing the following items will also help SEO performance:
- User-friendly website interface
- Smooth user experience
- High quality website content
To understand how SEO works, you should first know that this practice or optimization process can only work on search engines. Search engines such as Google have their own bots to crawl all over the pages on the web, gathering information to establish an index that is akin to a database. If a webpage is deemed by the search engine as having valuable, “non-spammy” content, then it will be indexed. The search engine then will have its algorithms to analyze these pages and information to determine the rankings of the websites appearing in the search results for a corresponding search query. The algorithms normally contain numerous ranking factors and signals to make calculations to decide the order of appearance for the website.
So on the basis of how the search engines work, SEO tries to improve the ranking and the visibility of a website or webpage by performing optimization in areas that factor the search result ranking. And these areas or aspects include the quality of a website’s content, the relevancy of the keywords from the content, the website’s authority or popularity, and other elements like the architecture of the website. In a practical sense, SEO works by optimizing the content, researching suitable keywords, link building, etc, for your website, generally improving user experience while browsing the website and pages.
Though SEO service is often mentioned in the digital marketing world, the question of why businesses should perform SEO to their project may still linger in the minds of many brand owners. A lot has been shared on the practical knowledge at beginner level of SEO, but understanding its benefits is what can get you to run an SEO campaign successfully and formulate a strategy that will achieve your desired target.
Traffic and visibility
If your website has a lower ranking than your competitors, it’s like getting drowned in the crowd. Your website will have a low visibility that hinders the amount of traffic it can generate. Even if it is well designed, there will be no way for anyone to know. To increase its visibility, SEO services can optimize different aspects of your website, particularly with filling the content with the right keywords to make your website land at the top of the relevant search queries.
Target The Relevant Audience
Showing your website to a relevant search query will increase visitors who will actually take action on your website. For example, if your website is an online store, you would hope to attract potential customers or visitors who will take action to purchase items at your store. So landing in top positions to several search queries is simply not enough. What you should aim for is to establish the right SEO strategy that can present the most relevant and highest quality content possible to target the audience that matters to your business or brand.
Cost-Effective
Even though it can be time consuming and a long process, SEO is a very cost-effective strategy. What you need most importantly is expertise, experience, and manpower. Once you get the right content and develop the content with related keywords, build up the quality backlink, validate the website security and execute the technical setup properly, the results will slowly take effect during 1 - 3 months and last for a long period of time. Unlike paid advertising, which requires you to continuously invest the budget into the ad spending so that your website or ad can remain in the top position, obviously, SEO is a much more cost-saving marketing strategy and practice.
Build A Credible Brand Image
With your website constantly getting the top spot in search results, it helps to consolidate a credible brand image from your brand to audiences who visit, or have not yet visited your website.
Maximize Your Comprehensive Marketing Performance
If you have a comprehensive digital marketing strategy already running or are currently conducting an online paid campaign, what SEO is able to do is maximize their performance. You can utilize your SEO keyword research and all the data and analytics garnered from SEO performance for your SEM (Search Engine Marketing) campaign. Alternatively, you can run and prioritize your SEM campaign to first gain enough traffic or exposure for your website. Once the ball is rolling, you can generate enough awareness from the mass audience towards your business or brand, earning credibility to make it easier for your SEO to run smoothly and successfully.
As one of the leading Hong Kong SEO company, GoGoChart can tailor a bespoke Hong Kong SEO service or strategy for local businesses. It is vital to prioritize putting your SEO effort in the local market as proximity and location can influence how Google algorithms rank your website, particularly in the search that has local intent. If a customer is searching for the closest restaurant to them on Google and your restaurant is within the relevant location, then your restaurant address will rank over those which are not in the nearby locations. Moreover, local search result rankings will be different since Google will take the location of the searchers into account when generating the search results for a particular keyword.
If you are still considering whether you should do SEO in-house or outsource to a Hong Kong SEO agency like us, we will certainly recommend you to choose the latter option for very good reasons. Here we have a team of specialists in SEO service that have long been running Hong Kong SEO operations. Beyond the factors of experience and technical skills, we have a collection of years worth of Hong Kong SEO data that can help execute your Hong Kong SEO project to reach a desired result. All in all, we understand what is needed to run a successful Hong Kong SEO project.
As mentioned above, SEO services can help and complement your SEM campaigns. While SEM is a short term process that requires an advertising budget, SEO is not a form of paid promotion, rather a process that steadily builds up a positive and organic marketing result that is permanent or lasting a long time.
SEM allows you to get your website or ad to land at the top of the search results with relevant keywords. If you look to fast track gaining exposure within a short period of time, SEM will be your perfect pick. SEO service will require you to perform optimization in multiple areas instead of solely bidding for keywords and investing in advertising with huge spending.
At GoGochart we do not only have global or Hong Kong SEO specialists, but also SEM experts at your service. If you are interested in combining SEM service and SEO service for your businesses or campaigns, you can contact us directly and have a free consultation session with us.
Hong Kong SEO Case Study
SEO Service - OK Care
OK Care, a local healthcare platform, reached out to GoGoChart to address the SEO challenges, which are commonly faced by Hong Kong SEO agencies when their clients come to consult them. The healthcare company wanted to prioritize increasing web traffic and the number of organic visitors. GoGoChart initiated a comprehensive SEO service to fulfill the criteria. SEO services included the installation of SEO tools, onsite optimization, internal site audit, backlink generation, and structural advice for content. In less than a year, GoGoChart met and exceeded all the KPIs OK Care laid out prior to the SEO strategy launch.
After coming up with a topic for your content, choosing keywords is the second step of SEO. Identifying and targeting keywords is a compulsory process within digital marketing. It is suggested to repeat your primary keywords one to two times in both your opening and closing paragraphs. Keywords can also appear in subheadings and the main body of the content so that search engines can detect the keyword density and boost your ranking.
It is recommended to keep your title under 60 characters long, or else search engines may cut part of the title off and add an ellipsis (“…”). To prevent more important words from being cut, it is better to put the most significant keywords at the beginning of the title. According to Moz’s test and experience, the closer to the beginning keywords are put, the higher positive impact on search rankings this may have.
URL is a web address, consisting of a protocol, domain name and path. For example: In the URL https://www.gogochart.com/blog/, https:// is protocol, “www.gogochart.com“ is the domain name and ”blog“ is a path. URLs can improve SEO as well as it is human-readable.
When we put keywords into URLs, it increases the page’s relevance and becomes more visible on search engines.
Links are super important for SEO.
There are a total of 3 kinds of links for SEO: internal, inbound and outbound. Here is the definition:
Though inbound links have the highest SEO value, it cannot be controlled by ourselves if we only have 1 website. For optimal results, it is better to put both internal link and outbound link anywhere in your website such as Related Pages, Content and Site Navigation. ? Can you find any internal and outbound links on this page?
The length of your text content will determine your SEO performance. Longer content can provide much more extensive information, which indicates a higher probability of it being high quality content. In general, longer articles and content can lead to better ranking in search results.
It’s not just text that will affect the quality of your website content, but also the multimedia content - including the videos, graphics, and audio can keep your website visitors engaged. The longer they stay for the content, the more likely it will be deemed valuable and of high quality by Google.
A sitemap consisting of all URLs of your website must be included. It will list out all your important pages, exhibiting a clear structure; making it easier to navigate your web pages if visitors find any difficulties in exploring your website. That means that user experience and convenience can be enhanced through the sitemap. On the other hand, having a clear sitemap can ensure that the Google search engine will be able to crawl all the pages to nurture and study the information about your website.
Page speed will affect the user experience of browsing your website. When your website hosts many large sized image files, it generally slows down the load time. Visitors or readers are not likely to stay for long if it takes too long to transit between pages, increasing the bounce rate and exit rate of your website.
Google Search Engine places high emphasis on ensuring user safety if a website is prone to cyber-attacks or data theft, likely to be penalized by Google. The penalty will affect its ranking in search results greatly. As a result, part of the SEO’s job is to make certain of your website security.
Backlinks are the primary component within Google’s algorithm for determining a site’s page rank. When Google sees authoritative, credible sites linking back to your own site, they will deem your site as authoritative and improve your page ranking.
This regularly overlooked tool is often avoided due to the extra perceived effort it takes to implement. However, the boost in rankings and the credibility as an authoritative source from Google is more than worth the effort.
Here are two key points every backlink beginner should follow:
Creating fresh, compelling, and authoritative content for your site can lead to great returns in the form of backlinks. When other websites in related industries pick up your content and include your site link, Google will recognize your site as a more authoritative source which in return will improve your page ranking. However, this method won’t be as effective if your content is lacking, or receives no coverage – it’d be akin to publishing various books in bookstores that no one has heard of.
Take notice of your competitors’ backlinks to see if they are utilizing relevant websites or backlink services related to your industry that you too may be able to utilize for your own site. A useful tool, Monitor Backlinks, for you to identify and analyze your competitors’ backlinks.
Get started and invest some time in implementing a thorough SEO backlink strategy for worthwhile returns. Strapped for time? Contact GoGoChart to see how we can optimize your SEO with our full suite of SEO tools and services.
Distinguish your product or service with our wide range of award-winning solutions and technologies.
By clicking submit, we’ll use your info to reach out to you directly for your Free Consultation and to keep you updated on GoGoChart news, events, and more. You can unsubscribe from these communications at any time. For more info, please review our Privacy Policy.
SEO .
SEO Content
Our expert content writers can help establish your company’s credibility within its industry with informed and well written content pieces. With input and guidance from our adjacent SEO experts, our SEO content is made to garner maximum SEO optimization and engagement.
SEO
We audit and analyse your current content, using a combination of SEO analytic technology and our SEO experts to implement and propose necessary modifications and changes to optimise your brand’s SEO ranking.
* Input Website URL, Email And Contact No. To Get Free SEO Consultation!
As a professional Hong Kong SEO company, we aim to catapult your website to the top of the search engine results with our SEO service. You may ask the question of why you need help from an agency, and we have here a very solid answer. While SEO service can be done in-house or by any small-scale business on their own, it still requires expertise and experience to ensure that it will result in the desired outcome. It is important to note that it is a long term process, and unlike paid campaigns, its success relies on a number of factors including a carefully planned strategy, with regular monitoring and refinements. Therefore, dedicated resources, tools, and manpower are needed and must be ready beforehand. In any case, if your SEO strategy goes wrong, advice and recommendations from experienced experts can guide you safely out of trouble.
Whether it is global or Hong Kong SEO service that you are seeking, our SEO service has a process that involves particular steps for our Hong Kong SEO specialists to take your website to the top of the search engine ranking:
Upon learning your objectives and pinpointing the KPIs for your business, the next step is one of the most crucial steps; planning your strategy. Utilizing the data and information about the strengths and weak points of your website, we will build a bespoke strategy that fits your vision and is able to generate the results you would like by optimizing the aspects needed.
To maximize the effectiveness and impact of SEO, GoGoChart experts will analyze your website’s search engine ranking, website content, structure, and compare your keywords. Apart from comparing your keywords, our Hong Kong SEO experts will also counter propose new keywords based on user search habits, by balancing the keyword search volume and its keyword difficulty.
This recommendation will be included in the keyword plan.
GoGoChart’s Hong Kong SEO experts will check the specified SEO keywords and provide the corresponding content to the website, optimize the title, header, and tags in the articles of the webpage. Most of the time, it is blog posts or text based content that needs adjustment and enrichment to improve content quality.
However images, videos, and other forms of multimedia content are taken into consideration for content optimization as well, which we put an amount of focus on to further boost the quality of the website. Overall, optimizing the content can improve the website’s performance and reduce the bounce rate of the website.
Another crucial element of content that we pay great attention to is link building. Establishing external and internal links within the content of your page boosts website performance by providing users with the convenience to find the information they are looking for accurately.
Getting backlinks will build the credibility of your website, directly leading to your ranking success.
Besides the content and link building, we aim to level up and enhance the structure and the technical setup of your website too. For example, the website security, page speed, and even the image alt text.
We look at the whole idea of how we can improve the overall user experience of your website, and the design covers the entire user journey from search to conversion, that carry out in-depth optimization.
After implementing the SEO recommendation, GoGoChart will provide the report of the SEO ranking results, and the monthly performance of the website with data and analysis.
The report will allow us to reflect on the performance of the implemented strategy and measure it based on the relevant metrics. SEO is a long term process, thus we will closely monitor and record the results, doing regular reviews to ensure that it runs smoothly.
Constant fine-tuning and adjustments will be made to the strategy upon discussing with you about the effectiveness of the strategy.
Frequently Asked Question (FAQ)
Search Engine Optimization (Search Engine Optimization, SEO) is the process of optimizing a website by understanding the principles of search engines to increase the visibility and website ranking on the search engine.
When the potential customer enters a keyword through search (Google, Bing and Yahoo), your website will appear on a higher position in the search engine results. When the ranking become higher, this means your website can be searched easier, leading to more potential customers that can visit your website.
SEO not only helps to increase your website traffic, but also helps you to achieve sales & brand promotion.
Optimizing the following items will also help SEO performance:
- User-friendly website interface
- Smooth user experience
- High quality website content
To understand how SEO works, you should first know that this practice or optimization process can only work on search engines. Search engines such as Google have their own bots to crawl all over the pages on the web, gathering information to establish an index that is akin to a database. If a webpage is deemed by the search engine as having valuable, “non-spammy” content, then it will be indexed. The search engine then will have its algorithms to analyze these pages and information to determine the rankings of the websites appearing in the search results for a corresponding search query. The algorithms normally contain numerous ranking factors and signals to make calculations to decide the order of appearance for the website.
So on the basis of how the search engines work, SEO tries to improve the ranking and the visibility of a website or webpage by performing optimization in areas that factor the search result ranking. And these areas or aspects include the quality of a website’s content, the relevancy of the keywords from the content, the website’s authority or popularity, and other elements like the architecture of the website. In a practical sense, SEO works by optimizing the content, researching suitable keywords, link building, etc, for your website, generally improving user experience while browsing the website and pages.
Though SEO service is often mentioned in the digital marketing world, the question of why businesses should perform SEO to their project may still linger in the minds of many brand owners. A lot has been shared on the practical knowledge at beginner level of SEO, but understanding its benefits is what can get you to run an SEO campaign successfully and formulate a strategy that will achieve your desired target.
Traffic and visibility
If your website has a lower ranking than your competitors, it’s like getting drowned in the crowd. Your website will have a low visibility that hinders the amount of traffic it can generate. Even if it is well designed, there will be no way for anyone to know. To increase its visibility, SEO services can optimize different aspects of your website, particularly with filling the content with the right keywords to make your website land at the top of the relevant search queries.
Target The Relevant Audience
Showing your website to a relevant search query will increase visitors who will actually take action on your website. For example, if your website is an online store, you would hope to attract potential customers or visitors who will take action to purchase items at your store. So landing in top positions to several search queries is simply not enough. What you should aim for is to establish the right SEO strategy that can present the most relevant and highest quality content possible to target the audience that matters to your business or brand.
Cost-Effective
Even though it can be time consuming and a long process, SEO is a very cost-effective strategy. What you need most importantly is expertise, experience, and manpower. Once you get the right content and develop the content with related keywords, build up the quality backlink, validate the website security and execute the technical setup properly, the results will slowly take effect during 1 - 3 months and last for a long period of time. Unlike paid advertising, which requires you to continuously invest the budget into the ad spending so that your website or ad can remain in the top position, obviously, SEO is a much more cost-saving marketing strategy and practice.
Build A Credible Brand Image
With your website constantly getting the top spot in search results, it helps to consolidate a credible brand image from your brand to audiences who visit, or have not yet visited your website.
Maximize Your Comprehensive Marketing Performance
If you have a comprehensive digital marketing strategy already running or are currently conducting an online paid campaign, what SEO is able to do is maximize their performance. You can utilize your SEO keyword research and all the data and analytics garnered from SEO performance for your SEM (Search Engine Marketing) campaign. Alternatively, you can run and prioritize your SEM campaign to first gain enough traffic or exposure for your website. Once the ball is rolling, you can generate enough awareness from the mass audience towards your business or brand, earning credibility to make it easier for your SEO to run smoothly and successfully.
As one of the leading Hong Kong SEO company, GoGoChart can tailor a bespoke Hong Kong SEO service or strategy for local businesses. It is vital to prioritize putting your SEO effort in the local market as proximity and location can influence how Google algorithms rank your website, particularly in the search that has local intent. If a customer is searching for the closest restaurant to them on Google and your restaurant is within the relevant location, then your restaurant address will rank over those which are not in the nearby locations. Moreover, local search result rankings will be different since Google will take the location of the searchers into account when generating the search results for a particular keyword.
If you are still considering whether you should do SEO in-house or outsource to a Hong Kong SEO agency like us, we will certainly recommend you to choose the latter option for very good reasons. Here we have a team of specialists in SEO service that have long been running Hong Kong SEO operations. Beyond the factors of experience and technical skills, we have a collection of years worth of Hong Kong SEO data that can help execute your Hong Kong SEO project to reach a desired result. All in all, we understand what is needed to run a successful Hong Kong SEO project.
As mentioned above, SEO services can help and complement your SEM campaigns. While SEM is a short term process that requires an advertising budget, SEO is not a form of paid promotion, rather a process that steadily builds up a positive and organic marketing result that is permanent or lasting a long time.
SEM allows you to get your website or ad to land at the top of the search results with relevant keywords. If you look to fast track gaining exposure within a short period of time, SEM will be your perfect pick. SEO service will require you to perform optimization in multiple areas instead of solely bidding for keywords and investing in advertising with huge spending.
At GoGochart we do not only have global or Hong Kong SEO specialists, but also SEM experts at your service. If you are interested in combining SEM service and SEO service for your businesses or campaigns, you can contact us directly and have a free consultation session with us.
After coming up with a topic for your content, choosing keywords is the second step of SEO. Identifying and targeting keywords is a compulsory process within digital marketing. It is suggested to repeat your primary keywords one to two times in both your opening and closing paragraphs. Keywords can also appear in subheadings and the main body of the content so that search engines can detect the keyword density and boost your ranking.
It is recommended to keep your title under 60 characters long, or else search engines may cut part of the title off and add an ellipsis (“…”). To prevent more important words from being cut, it is better to put the most significant keywords at the beginning of the title. According to Moz’s test and experience, the closer to the beginning keywords are put, the higher the positive impact on search rankings this may have.
URL is a web address, consisting of a protocol, domain name and path. For example: In the URL https://www.gogochart.com/blog/, https:// is protocol, “www.gogochart.com“ is the domain name and ”blog“ is a path. URLs can improve SEO as well as it is human-readable.
When we put keywords into URLs, it increases the page’s relevance and becomes more visible on search engines.
Links are super important for SEO.
There are a total of 3 kinds of links for SEO: internal, inbound and outbound. Here is the definition:
Though inbound links have the highest SEO value, it cannot be controlled by ourselves if we only have 1 website. For optimal results, it is better to put both internal link and outbound link anywhere in your website such as Related Pages, Content and Site Navigation. ? Can you find any internal and outbound links on this page?
The length of your text content will determine your SEO performance. Longer content can provide much more extensive information, which indicates a higher probability of it being high quality content. In general, longer articles and content can lead to better ranking in search results.
It’s not just text that will affect the quality of your website content, but also the multimedia content - including the videos, graphics, and audio can keep your website visitors engaged. The longer they stay for the content, the more likely it will be deemed valuable and of high quality by Google.
A sitemap consisting of all URLs of your website must be included. It will list out all your important pages, exhibiting a clear structure; making it easier to navigate your web pages if visitors find any difficulties in exploring your website. That means that user experience and convenience can be enhanced through the sitemap. On the other hand, having a clear sitemap can ensure that the Google search engine will be able to crawl all the pages to nurture and study the information about your website.
Page speed will affect the user experience of browsing your website. When your website hosts many large sized image files, it generally slows down the load time. Visitors or readers are not likely to stay for long if it takes too long to transit between pages, increasing the bounce rate and exit rate of your website.
Google Search Engine places high emphasis on ensuring user safety if a website is prone to cyber-attacks or data theft, likely to be penalized by Google. The penalty will affect its ranking in search results greatly. As a result, part of the SEO’s job is to make certain of your website security.
Backlinks are the primary component within Google’s algorithm for determining a site’s page rank. When Google sees authoritative, credible sites linking back to your own site, they will deem your site as authoritative and improve your page ranking.
This regularly overlooked tool is often avoided due to the extra perceived effort it takes to implement. However, the boost in rankings and the credibility as an authoritative source from Google is more than worth the effort.
Here are two key points every backlink beginner should follow:
Creating fresh, compelling, and authoritative content for your site can lead to great returns in the form of backlinks. When other websites in related industries pick up your content and include your site link, Google will recognize your site as a more authoritative source which in return will improve your page ranking. However, this method won’t be as effective if your content is lacking, or receives no coverage – it’d be akin to publishing various books in bookstores that no one has heard of.
Take notice of your competitors’ backlinks to see if they are utilizing relevant websites or backlink services related to your industry that you too may be able to utilize for your own site. A useful tool, Monitor Backlinks, for you to identify and analyze your competitors’ backlinks.
Get started and invest some time in implementing a thorough SEO backlink strategy for worthwhile returns. Strapped for time? Contact GoGoChart to see how we can optimize your SEO with our full suite of SEO tools and services.
Distinguish your product or service with our wide range of award-winning solutions and technologies.
By clicking submit, we’ll use your info to reach out to you directly for your Free Consultation and to keep you updated on GoGoChart news, events, and more. You can unsubscribe from these communications at any time. For more info, please review our Privacy Policy.
SEO .
* Input Website URL, Email And Contact No. To Get Free SEO Consultation!
As a professional Hong Kong SEO company, we aim to catapult your website to the top of the search engine results with our SEO service. You may ask the question of why you need help from an agency, and we have here a very solid answer.
While SEO service can be done in-house or by any small-scale business on their own, it still requires expertise and experience to ensure that it will result in the desired outcome. It is important to note that it is a long term process, and unlike paid campaigns, its success relies on a number of factors including a carefully planned strategy, with regular monitoring and refinements. Therefore, dedicated resources, tools, and manpower are needed and must be ready beforehand. In any case, if your SEO strategy goes wrong, advice and recommendations from experienced experts can guide you safely out of trouble.
Whether it is global or Hong Kong SEO service that you are seeking, our SEO service has a process that involves particular steps for our Hong Kong SEO specialists to take your website to the top of the search engine ranking:
Search Engine Optimization (Search Engine Optimization, SEO) is the process of optimizing a website by understanding the principles of search engines to increase the visibility and website ranking on the search engine.
When the potential customer enters a keyword through search (Google, Bing and Yahoo), your website will appear at a higher position in the search engine results. When the ranking becomes higher, this means your website can be searched easier, leading to more potential customers that can visit your website.
SEO not only helps to increase your website traffic but also helps you to achieve sales & brand promotion.
Optimizing the following items will also help SEO performance:
- User-friendly website interface
- Smooth user experience
- High quality website content
To understand how SEO works, you should first know that this practice or optimization process can only work on search engines. Search engines such as Google have their own bots to crawl all over the pages on the web, gathering information to establish an index that is akin to a database. If a webpage is deemed by the search engine as having valuable, “non-spammy” content, then it will be indexed. The search engine then will have its algorithms to analyze these pages and information to determine the rankings of the websites appearing in the search results for a corresponding search query. The algorithms normally contain numerous ranking factors and signals to make calculations to decide the order of appearance for the website.
So on the basis of how the search engines work, SEO tries to improve the ranking and the visibility of a website or webpage by performing optimization in areas that factor the search result ranking. And these areas or aspects include the quality of a website’s content, the relevancy of the keywords from the content, the website’s authority or popularity, and other elements like the architecture of the website. In a practical sense, SEO works by optimizing the content, researching suitable keywords, link building, etc, for your website, generally improving user experience while browsing the website and pages.
Though SEO service is often mentioned in the digital marketing world, the question of why businesses should perform SEO to their project may still linger in the minds of many brand owners. A lot has been shared on the practical knowledge at beginner level of SEO, but understanding its benefits is what can get you to run an SEO campaign successfully and formulate a strategy that will achieve your desired target.
Traffic and visibility
If your website has a lower ranking than your competitors, it’s like getting drowned in the crowd. Your website will have a low visibility that hinders the amount of traffic it can generate. Even if it is well designed, there will be no way for anyone to know. To increase its visibility, SEO services can optimize different aspects of your website, particularly with filling the content with the right keywords to make your website land at the top of the relevant search queries.
Target The Relevant Audience
Showing your website to a relevant search query will increase visitors who will actually take action on your website. For example, if your website is an online store, you would hope to attract potential customers or visitors who will take action to purchase items at your store. So landing in top positions to several search queries is simply not enough. What you should aim for is to establish the right SEO strategy that can present the most relevant and highest quality content possible to target the audience that matters to your business or brand.
Cost-Effective
Even though it can be time consuming and a long process, SEO is a very cost-effective strategy. What you need most importantly is expertise, experience, and manpower. Once you get the right content and develop the content with related keywords, build up the quality backlink, validate the website security and execute the technical setup properly, the results will slowly take effect during 1 - 3 months and last for a long period of time. Unlike paid advertising, which requires you to continuously invest the budget into the ad spending so that your website or ad can remain in the top position, obviously, SEO is a much more cost-saving marketing strategy and practice.
Build A Credible Brand Image
With your website constantly getting the top spot in search results, it helps to consolidate a credible brand image from your brand to audiences who visit, or have not yet visited your website.
Maximize Your Comprehensive Marketing Performance
If you have a comprehensive digital marketing strategy already running or are currently conducting an online paid campaign, what SEO is able to do is maximize their performance. You can utilize your SEO keyword research and all the data and analytics garnered from SEO performance for your SEM (Search Engine Marketing) campaign. Alternatively, you can run and prioritize your SEM campaign to first gain enough traffic or exposure for your website. Once the ball is rolling, you can generate enough awareness from the mass audience towards your business or brand, earning credibility to make it easier for your SEO to run smoothly and successfully.
As one of the leading Hong Kong SEO company, GoGoChart can tailor a bespoke Hong Kong SEO service or strategy for local businesses. It is vital to prioritize putting your SEO effort in the local market as proximity and location can influence how Google algorithms rank your website, particularly in the search that has local intent. If a customer is searching for the closest restaurant to them on Google and your restaurant is within the relevant location, then your restaurant address will rank over those which are not in the nearby locations. Moreover, local search result rankings will be different since Google will take the location of the searchers into account when generating the search results for a particular keyword.If you are still considering whether you should do SEO in-house or outsource to a Hong Kong SEO agency like us, we will certainly recommend you to choose the latter option for very good reasons. Here we have a team of specialists in SEO service that have long been running Hong Kong SEO operations. Beyond the factors of experience and technical skills, we have a collection of years worth of Hong Kong SEO data that can help execute your Hong Kong SEO project to reach a desired result. All in all, we understand what is needed to run a successful Hong Kong SEO project.
As mentioned above, SEO services can help and complement your SEM campaigns. While SEM is a short term process that requires an advertising budget, SEO is not a form of paid promotion, rather a process that steadily builds up a positive and organic marketing result that is permanent or lasting a long time.
SEM allows you to get your website or ad to land at the top of the search results with relevant keywords. If you look to fast track gaining exposure within a short period of time, SEM will be your perfect pick. SEO service will require you to perform optimization in multiple areas instead of solely bidding for keywords and investing in advertising with huge spending.
At GoGochart we do not only have global or Hong Kong SEO specialists, but also SEM experts at your service. If you are interested in combining SEM service and SEO service for your businesses or campaigns, you can contact us directly and have a free consultation session with us.
After coming up with a topic for your content, choosing keywords is the second step of SEO. Identifying and targeting keywords is a compulsory process within digital marketing. It is suggested to repeat your primary keywords one to two times in both your opening and closing paragraphs. Keywords can also appear in subheadings and the main body of the content so that search engines can detect the keyword density and boost your ranking.
It is recommended to keep your title under 60 characters long, or else search engines may cut part of the title off and add an ellipsis (“…”). To prevent more important words from being cut, it is better to put the most significant keywords at the beginning of the title. According to Moz’s test and experience, the closer to the beginning keywords are put, the higher positive impact on search rankings this may have.
URL is a web address, consisting of a protocol, domain name and path. For example: In the URL https://www.gogochart.com/blog/, https:// is protocol, “www.gogochart.com“ is the domain name and ”blog“ is a path. URLs can improve SEO as well as it is human-readable.
When we put keywords into URLs, it increases the page’s relevance and becomes more visible on search engines.
Links are super important for SEO.
There are a total of 3 kinds of links for SEO: internal, inbound and outbound. Here is the definition:
Though inbound links have the highest SEO value, it cannot be controlled by ourselves if we only have 1 website. For optimal results, it is better to put both internal link and outbound link anywhere in your website such as Related Pages, Content and Site Navigation. ? Can you find any internal and outbound links on this page?
The length of your text content will determine your SEO performance. Longer content can provide much more extensive information, which indicates a higher probability of it being high quality content. In general, longer articles and content can lead to better ranking in search results.
It’s not just text that will affect the quality of your website content, but also the multimedia content - including the videos, graphics, and audio can keep your website visitors engaged. The longer they stay for the content, the more likely it will be deemed valuable and of high quality by Google.
A sitemap consisting of all URLs of your website must be included. It will list out all your important pages, exhibiting a clear structure; making it easier to navigate your web pages if visitors find any difficulties in exploring your website. That means that user experience and convenience can be enhanced through the sitemap. On the other hand, having a clear sitemap can ensure that the Google search engine will be able to crawl all the pages to nurture and study the information about your website.
Page speed will affect the user experience of browsing your website. When your website hosts many large sized image files, it generally slows down the load time. Visitors or readers are not likely to stay for long if it takes too long to transit between pages, increasing the bounce rate and exit rate of your website.
Google Search Engine places high emphasis on ensuring user safety if a website is prone to cyber-attacks or data theft, likely to be penalized by Google. The penalty will affect its ranking in search results greatly. As a result, part of the SEO’s job is to make certain of your website security.
Backlinks are the primary component within Google’s algorithm for determining a site’s page rank. When Google sees authoritative, credible sites linking back to your own site, they will deem your site as authoritative and improve your page ranking.
This regularly overlooked tool is often avoided due to the extra perceived effort it takes to implement. However, the boost in rankings and the credibility as an authoritative source from Google is more than worth the effort.
Here are two key points every backlink beginner should follow:
Creating fresh, compelling, and authoritative content for your site can lead to great returns in the form of backlinks. When other websites in related industries pick up your content and include your site link, Google will recognize your site as a more authoritative source which in return will improve your page ranking. However, this method won’t be as effective if your content is lacking, or receives no coverage – it’d be akin to publishing various books in bookstores that no one has heard of.
Take notice of your competitors’ backlinks to see if they are utilizing relevant websites or backlink services related to your industry that you too may be able to utilize for your own site. A useful tool, Monitor Backlinks, for you to identify and analyze your competitors’ backlinks.
Get started and invest some time in implementing a thorough SEO backlink strategy for worthwhile returns. Strapped for time? Contact GoGoChart to see how we can optimize your SEO with our full suite of SEO tools and services.
By clicking submit, we’ll use your info to reach out to you directly for your Free Consultation and to keep you updated on GoGoChart news, events, and more. You can unsubscribe from these communications at any time. For more info, please review our Privacy Policy.
