Since the update of iOS 15, app marketers can launch various app store listings for the same app. Different from A/B tests, app developers can create up to 35 versions of Custom Product Page (CPP) with different metadata, such as app screenshots, videos, and promotional text. The new function in app store shares overlapped functions […]
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In today’s hyper-competitive mobile app landscape, standing out from the crowd has become more challenging than ever. App Store Optimization (ASO) has emerged as a critical strategy to boost discoverability and drive downloads. However, the sheer volume of apps available makes it increasingly complex to fine-tune ASO efforts for optimal results. Enter Artificial Intelligence (AI), […]
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In today’s hyper-competitive mobile gaming landscape, standing out is more challenging than ever—especially with industry giants dominating the market. Enter the game-changer: in-app events. Introduced just two years ago, this feature have quickly become a cornerstone in app store optimization. By increasing impressions, they offer a lifeline for smaller developers to attract more players and […]
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With mobile app usage booming, it can be difficult for business owners and developers alike to keep up with the ever-changing app marketing trends and official policies. Knowing the latest trends and strategies for successful app marketing is key to capitalizing on this growth. Explore essential information that may take your mobile app to the next level. […]
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The question of how to get users interested in an app often looms over the heads of app marketers, and it is definitely not a simple task to get around. Conducting A/B testing is one tool to provide the direct solution to the problem, giving marketers concrete data about user preferences and the market, to […]
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Understanding and analyzing your digital marketing performance is crucial for every marketer, thus relevant knowledge about data collection and analysis is essential. It helps track the traffic source, providing useful information about user preferences for brands to tailor and adjust marketing strategies correspondingly. It’s common that marketers face confusions when it comes to this part. […]
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With the release of the latest iOS 15, there are three key new features for app marketers to notice: Product Page Optimization (PPO), Custom Product Page (CPP) and In-app Event. Now you can get a hand on the A/B testing tool to improve your App Store Optimization (ASO), performance and formulate a better app marketing […]
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Each day at work, GoGoChart’s app marketing specialists receive a diverse range of questions from our clients in different industries when promoting their apps: consumer brands, ecommerce, trading apps, digital / virtual banks, gaming and so on. In Hong Kong, because the app ecosystem is still developing, we found it necessary to popularize the knowledge […]
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Every time when Apple releases updates, it causes great deal of ripples and discussions across the advertising and marketing industry. Apple’s movements require ready adaptability from marketers to stay competitive in the game. There has been enormous amount of conversations since June 2021 after Apple announced the plan of iOS 15 update at its annual […]
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The global app economy embodies a remarkable size of market – US$6.3 trillion in 2021 according to Statista. Mobile apps are merged into our modern lifestyle from social media, messenger, gaming, video streaming, banking and financing, food delivering, to learning … the list could go on and on, they are changing every aspect of our […]
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