Since the update of iOS 15, app marketers can launch various app store listings for the same app. Different from A/B tests, app developers can create up to 35 versions of Custom Product Page (CPP) with different metadata, such as app screenshots, videos, and promotional text. The new function in app store shares overlapped functions with Custom Store Listings (CSL), a similar idea in the Google Play Store.
With CPP and CSL, app marketers can personalize the app listing page to attract different groups of users. CPP and CSL will not be shown organically to the users, but they can only be reached via a designated URL or the store’s recommendation. Hence, app marketers can control which version of the product page they would like to show to different users so as to increase the conversion rate.
How to set up?
Custom Product Page
App marketers can set up custom product page campaigns in App Store Connect. You can also manage, edit, and copy the link of all the custom product pages there.
You can either start over to create a new custom product page or duplicate the existing product page to edit. After updating the reference name, media, and promotional text, you will need to wait for approval from Apple before launching the custom product page.
Custom Store Listing
App marketers can find out the custom store listing in Google Play Console. Just like the setup of CPP, you need to fill in the new version of the listing details and then wait for Google’s approval.
Although these two personalized listing tools share the same function, there are two major differences between the two.
Although these two personalized listing tools share the same function, there are two major differences between the two:
Changeable metadata
For custom product pages, app marketers can only make variations on promotional screenshots, videos, and promotional text.
For custom store listing, app marketers can make variations on the whole app listing page, including the app title, short description, and the long description.
Limitation on custom page amount
Developers can only set up 30 custom product pages maximum in the App Store.
But they can set up up to 50 custom store listing pages in Google Play Store.
Although setting up custom product pages and custom store listings does not have a direct effect on organic exposure, it can help developers target specific groups of audiences. For example, if the target audience cares about the promotional offers of the app, the custom product page may prioritize the offer details in its promotional text and screenshots in order to capture their attention.
If you want to provide a personalized product page of your app to different groups of users, a custom product page or custom store listing is the way! If you want to optimize the performance, GoGoChart is here to help! Learn more about our ASO solution and contact us for consultation!
