With CPP and CSL, app marketers can personalize the app listing page to attract different groups of users. CPP and CSL will not be shown organically to the users, but they can only be reached via a designated URL or the store’s recommendation. Hence, app marketers can control which version of the product page they would like to show to different users so as to increase the conversion rate.
Although setting up custom product pages and custom store listings does not have a direct effect on organic exposure, it can help developers target specific groups of audiences. For example, if the target audience cares about the promotional offers of the app, the custom product page may prioritize the offer details in its promotional text and screenshots in order to capture their attention.