Here we are in the last quarter of 2023, AI is still the talk of the town among the technology industries. But apart from ChatGPT, Google has also applied AI to its products to stay competitive and enhance its user experience; let’s take a look at some major AI updates carried out by Google in 2023.
New generative AI for Google Ad
Google has launched generative AI ad tools to revolutionize digital marketing. These tools, available on Google Ads and Google Marketing Platform, use artificial intelligence to generate engaging content, visuals, and videos for advertisements.
Standout features include:
New conversational AI
Google is also bringing AI advancements into its products, starting with Search. AI snapshots will soon be available to distill complex information and provide multiple perspectives in easy-to-understand formats. This will help users gain deeper insights and understanding of various topics.