Google Updates on AI Uses in 2023

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2023-11-15

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Google Updates on AI Uses in 2023

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Get Updates And Learn From The Best

2023-11-15

Table of Contents

Here we are in the last quarter of 2023, AI is still the talk of the town among the technology industries. But apart from ChatGPT, Google has also applied AI to its products to stay competitive and enhance its user experience; let’s take a look at some major AI updates carried out by Google in 2023.

New generative AI for Google Ad

Google has launched generative AI ad tools to revolutionize digital marketing. These tools, available on Google Ads and Google Marketing Platform, use artificial intelligence to generate engaging content, visuals, and videos for advertisements.

Standout features include:

Product Studio

It allows businesses to create visually appealing and engaging product ads easily.

Performance Max

It uses generative AI to create custom ads across Google’s vast advertising network.

The new generative AI ad tools rely on sophisticated AI algorithms that analyze a business’s website, product catalog, and marketing materials to develop text, images, and videos that appeal to the company and its target audience.

Google’s cutting-edge generative AI models have the potential to redefine the future of advertising by giving businesses greater control over the creative process, as well as promising higher click-through and conversion rates.

New conversational AI

In addition, Google is introducing a new conversational AI service called Bard, powered by its language model LaMDA. Bard is an artificial intelligent marketing tool that combines the breadth of knowledge from the web with the power, intelligence, and creativity of large language models.

It aims to simplify complex topics and provide high-quality responses, making it a useful tool for both creative and educational purposes. The service is being released initially with a more lightweight version of LaMDA, allowing for scalability and user feedback.

AI Snapshot

Google is also bringing AI advancements into its products, starting with Search. AI snapshots will soon be available to distill complex information and provide multiple perspectives in easy-to-understand formats. This will help users gain deeper insights and understanding of various topics.

The new AI-generated search tool allows users to search for information with long-tail keywords or a specific question. Then, the AI will analyze the search results with deep learning and combine valuable resources to generate an answer with citations for the searchers. The AI can even provide a comparison of products for the clients, minimizing the time for the users to search for what they want.

From ChatGPT to the announcement of AI tools of Google, 2023 is a breakthrough year of AI-generative tool development. Apart from helping marketers or designers to generate marketing material more efficiently, the breakthrough technology also made the search experience of Google users more convenient. Let’s look forward to the future development of AI and see how it will change how we live in different aspects. If you are looking for innovative marketing solution, we are here for it, contact us and schedule an one-on-one consultation with us!

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