Here we are in the last quarter of 2023, AI is still the talk of the town among the technology industries. But apart from ChatGPT, Google has also applied AI to its products to stay competitive and enhance its user experience; let’s take a look at some major AI updates carried out by Google in 2023. New generative AI for Google Ad Google has launched generative AI ad tools to revolutionize digital marketing. These tools, available on Google Ads and Google Marketing Platform, use artificial intelligence to generate engaging content, visuals, and videos for advertisements. Standout features include: Product Studio It allows businesses to create visually appealing and engaging product ads easily. Performance Max It uses generative AI to create custom ads across Google’s vast advertising network. The new generative AI ad tools rely on sophisticated AI algorithms that analyze a business’s website, product catalog, and marketing materials to develop text, images, and videos that appeal to the company and its target audience. Google’s cutting-edge generative AI models have the potential to redefine the future of advertising by giving businesses greater control over the creative process, as well as promising higher click-through and conversion rates. New conversational AI In addition, Google is introducing a new conversational AI service called Bard, powered by its language model LaMDA. Bard is an artificial intelligent marketing tool that combines the breadth of knowledge from the web with the power, intelligence, and creativity of large language models. It aims to simplify complex topics and provide high-quality responses, making it a useful tool for both creative and educational purposes. The service is being released initially with a more lightweight version of LaMDA, allowing for scalability and user feedback. AI Snapshot Google is also bringing AI advancements into its products, starting with Search. AI snapshots will soon be available to distill complex information and provide multiple perspectives in easy-to-understand formats. This will help users gain deeper insights and understanding of various topics. The new AI-generated search tool allows users to search for information with long-tail keywords or a specific question. Then, the AI will analyze the search results with deep learning and combine valuable resources to generate an answer with citations for the searchers. The AI can even provide a comparison of products for the clients, minimizing the time for the users to search for what they want. From ChatGPT to the announcement of AI tools of Google, 2023 is a breakthrough year of AI-generative tool development. Apart from helping marketers or designers to generate marketing material more efficiently, the breakthrough technology also made the search experience of Google users more convenient. Let’s look forward to the future development of AI and see how it will change how we live in different aspects. If you are looking for innovative marketing solution, we are here for it, contact us and schedule an one-on-one consultation with us!
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In today’s digital age, where customers are inundated with an unlimited flow of information and choices, effective marketing has become more critical than ever. Marketing automation, powered by artificial intelligence (AI), has emerged as a game-changer for businesses looking to enhance their marketing efforts. Let’s dive into the importance of marketing automation, using AI as our guiding star. Automatic Data-Driven Decision-Making In the business world, every move we make is based on data; we must analyze enormous amounts of it before taking the next step. You might find yourself short on time when you have to make numerous decisions throughout the day. In such cases, AI-powered platforms, like email direct marketing or automated advertising systems, can be invaluable for your business. These AI platforms offer insights based on the data acquired and can even automatically schedule your next campaign. For instance, if you set a specific budget, certain AI-powered ad-placing platforms can help you manage that budget while adjusting your ad campaigns based on past performance. You can also program commands to guide the platform’s actions, allowing the AI to operate autonomously on your behalf. Scalable Precision Targeting AI-driven marketing automation tools can analyze vast amounts of customer data to create highly detailed customer profiles. These profiles enable businesses to precisely target their marketing efforts, ensuring that messages reach the right audience at the right time. AI can identify customers who are most likely to convert and send them personalized product recommendations, increasing the likelihood of a purchase. AI-powered marketing automation is scalable, allowing businesses to handle larger customer bases without increasing their workforce proportionally. As your business grows, AI can adapt to the increased workload, ensuring that marketing efforts remain efficient and effective. Marketing automation, driven by AI, is no longer a luxury; it’s a necessity in today’s competitive landscape. By leveraging AI-driven marketing automation, businesses can gain an edge in the race to capture both the hearts and wallets of their customers. Here at GoGoChart, we provide all-rounded digital marketing solutions to help you elevate your business. If you wish to know more, feel free to find out about our services on our website, or reach out to us for consultation.
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