Question 1

What is Search Engine Optimization (SEO)?

Accepted Answer

Search Engine Optimization (Search Engine Optimization, SEO) is the process of optimizing a website by understanding the principles of search engines to increase the visibility and website ranking on the search engine.

When the potential customer enters a keyword through search (Google, Bing and Yahoo), your website will appear on a higher position in the search engine results. When the ranking become higher, this means your website can be searched easier, leading to more potential customers that can visit your website.

SEO not only helps to increase your website traffic, but also helps you to achieve sales & brand promotion.

Optimizing the following items will also help SEO performance:
- User-friendly website interface
- Smooth user experience
- High quality website content

Question 2

How does SEO work?

Accepted Answer

To understand how SEO works, you should first know that this practice or optimization process can only work on search engines. Search engines such as Google have their own bots to crawl all over the pages on the web, gathering information to establish an index that is akin to a database. If a webpage is deemed by the search engine as having valuable, “non-spammy” content, then it will be indexed. The search engine then will have its algorithms to analyze these pages and information to determine the rankings of the websites appearing in the search results for a corresponding search query. The algorithms normally contain numerous ranking factors and signals to make calculations to decide the order of appearance for the website.

So on the basis of how the search engines work, SEO tries to improve the ranking and the visibility of a website or webpage by performing optimization in areas that factor the search result ranking. And these areas or aspects include the quality of a website’s content, the relevancy of the keywords from the content, the website’s authority or popularity, and other elements like the architecture of the website. In a practical sense, SEO works by optimizing the content, researching suitable keywords, link building, etc, for your website, generally improving user experience while browsing the website and pages.

Question 3

Why do you need SEO?

Accepted Answer

Though SEO service is often mentioned in the digital marketing world, the question of why businesses should perform SEO to their project may still linger in the minds of many brand owners. A lot has been shared on the practical knowledge at beginner level of SEO, but understanding its benefits is what can get you to run an SEO campaign successfully and formulate a strategy that will achieve your desired target.

Traffic and visibility

If your website has a lower ranking than your competitors, it’s like getting drowned in the crowd. Your website will have a low visibility that hinders the amount of traffic it can generate. Even if it is well designed, there will be no way for anyone to know. To increase its visibility, SEO services can optimize different aspects of your website, particularly with filling the content with the right keywords to make your website land at the top of the relevant search queries.

Target The Relevant Audience

Showing your website to a relevant search query will increase visitors who will actually take action on your website. For example, if your website is an online store, you would hope to attract potential customers or visitors who will take action to purchase items at your store. So landing in top positions to several search queries is simply not enough. What you should aim for is to establish the right SEO strategy that can present the most relevant and highest quality content possible to target the audience that matters to your business or brand.

Cost-Effective

Even though it can be time consuming and a long process, SEO is a very cost-effective strategy. What you need most importantly is expertise, experience, and manpower. Once you get the right content and develop the content with related keywords, build up the quality backlink, validate the website security and execute the technical setup properly, the results will slowly take effect during 1 - 3 months and last for a long period of time. Unlike paid advertising, which requires you to continuously invest the budget into the ad spending so that your website or ad can remain in the top position, obviously, SEO is a much more cost-saving marketing strategy and practice.

Build A Credible Brand Image

With your website constantly getting the top spot in search results, it helps to consolidate a credible brand image from your brand to audiences who visit, or have not yet visited your website.

Maximize Your Comprehensive Marketing Performance

If you have a comprehensive digital marketing strategy already running or are currently conducting an online paid campaign, what SEO is able to do is maximize their performance. You can utilize your SEO keyword research and all the data and analytics garnered from SEO performance for your SEM (Search Engine Marketing) campaign. Alternatively, you can run and prioritize your SEM campaign to first gain enough traffic or exposure for your website. Once the ball is rolling, you can generate enough awareness from the mass audience towards your business or brand, earning credibility to make it easier for your SEO to run smoothly and successfully.

Question 4

Can we provide an SEO service or strategy tailored to Hong Kong businesses?

Accepted Answer

As one of the leading Hong Kong SEO company, GoGoChart can tailor a bespoke Hong Kong SEO service or strategy for local businesses. It is vital to prioritize putting your SEO effort in the local market as proximity and location can influence how Google algorithms rank your website, particularly in the search that has local intent. If a customer is searching for the closest restaurant to them on Google and your restaurant is within the relevant location, then your restaurant address will rank over those which are not in the nearby locations. Moreover, local search result rankings will be different since Google will take the location of the searchers into account when generating the search results for a particular keyword.

If you are still considering whether you should do SEO in-house or outsource to a Hong Kong SEO agency like us, we will certainly recommend you to choose the latter option for very good reasons. Here we have a team of specialists in SEO service that have long been running Hong Kong SEO operations. Beyond the factors of experience and technical skills, we have a collection of years worth of Hong Kong SEO data that can help execute your Hong Kong SEO project to reach a desired result. All in all, we understand what is needed to run a successful Hong Kong SEO project.

Question 5

What is the difference between SEO and SEM?

Accepted Answer

As mentioned above, SEO services can help and complement your SEM campaigns. While SEM is a short term process that requires an advertising budget, SEO is not a form of paid promotion, rather a process that steadily builds up a positive and organic marketing result that is permanent or lasting a long time.

SEM allows you to get your website or ad to land at the top of the search results with relevant keywords. If you look to fast track gaining exposure within a short period of time, SEM will be your perfect pick. SEO service will require you to perform optimization in multiple areas instead of solely bidding for keywords and investing in advertising with huge spending.

At GoGochart we do not only have global or Hong Kong SEO specialists, but also SEM experts at your service. If you are interested in combining SEM service and SEO service for your businesses or campaigns, you can contact us directly and have a free consultation session with us.

Question 6

1. Keywords

Accepted Answer

After coming up with a topic for your content, choosing keywords is the second step of SEO. Identifying and targeting keywords is a compulsory process within digital marketing. It is suggested to repeat your primary keywords one to two times in both your opening and closing paragraphs. Keywords can also appear in subheadings and the main body of the content so that search engines can detect the keyword density and boost your ranking.

Question 7

2. Title

Accepted Answer

It is recommended to keep your title under 60 characters long, or else search engines may cut part of the title off and add an ellipsis (“…”). To prevent more important words from being cut, it is better to put the most significant keywords at the beginning of the title. According to Moz’s test and experience, the closer to the beginning keywords are put, the higher positive impact on search rankings this may have.

Question 8

3. URLs

Accepted Answer

URL is a web address, consisting of a protocol, domain name and path. For example: In the URL https://www.gogochart.com/blog/, https:// is protocol, “www.gogochart.com“ is the domain name and ”blog“ is a path. URLs can improve SEO as well as it is human-readable.

When we put keywords into URLs, it increases the page’s relevance and becomes more visible on search engines.

Question 9

4. Place Inbound and Outbound Link

Accepted Answer

Links are super important for SEO.

There are a total of 3 kinds of links for SEO: internal, inbound and outbound. Here is the definition:

Internal link: link within your website
Outbound link: link with different domain name and put on your website
Inbound link: your link is put on other websites with different domain name

Off-Page-SEO-Stragies-External-Links-vs-Internal-Links

Though inbound links have the highest SEO value, it cannot be controlled by ourselves if we only have 1 website. For optimal results, it is better to put both internal link and outbound link anywhere in your website such as Related Pages, Content and Site Navigation. ? Can you find any internal and outbound links on this page?

Question 10

5. The length of the content

Accepted Answer

The length of your text content will determine your SEO performance. Longer content can provide much more extensive information, which indicates a higher probability of it being high quality content. In general, longer articles and content can lead to better ranking in search results.

Question 11

6. Quality of your multimedia content

Accepted Answer

It’s not just text that will affect the quality of your website content, but also the multimedia content - including the videos, graphics, and audio can keep your website visitors engaged. The longer they stay for the content, the more likely it will be deemed valuable and of high quality by Google.

Question 12

7. Sitemaps

Accepted Answer

A sitemap consisting of all URLs of your website must be included. It will list out all your important pages, exhibiting a clear structure; making it easier to navigate your web pages if visitors find any difficulties in exploring your website. That means that user experience and convenience can be enhanced through the sitemap. On the other hand, having a clear sitemap can ensure that the Google search engine will be able to crawl all the pages to nurture and study the information about your website.

Question 13

8. Page Speed

Accepted Answer

Page speed will affect the user experience of browsing your website. When your website hosts many large sized image files, it generally slows down the load time. Visitors or readers are not likely to stay for long if it takes too long to transit between pages, increasing the bounce rate and exit rate of your website.

Question 14

9. Security

Accepted Answer

Google Search Engine places high emphasis on ensuring user safety if a website is prone to cyber-attacks or data theft, likely to be penalized by Google. The penalty will affect its ranking in search results greatly. As a result, part of the SEO’s job is to make certain of your website security.

Question 15

What is SEO?

Accepted Answer

Search Engine Optimization (Search Engine Optimization, SEO) is the process of optimizing a website by understanding the principles of search engines to increase the visibility and website ranking on the search engine.

When the potential customer enters a keyword through search (Google, Bing and Yahoo), your website will appear on a higher position in the search engine results. When the ranking become higher, this means your website can be searched easier, leading to more potential customers that can visit your website.

SEO not only helps to increase your website traffic, but also helps you to achieve sales & brand promotion.

Optimizing the following items will also help SEO performance:
- User-friendly website interface
- Smooth user experience
- High quality website content

Question 16

How does SEO work?

Accepted Answer

To understand how SEO works, you should first know that this practice or optimization process can only work on search engines. Search engines such as Google have their own bots to crawl all over the pages on the web, gathering information to establish an index that is akin to a database. If a webpage is deemed by the search engine as having valuable, “non-spammy” content, then it will be indexed. The search engine then will have its algorithms to analyze these pages and information to determine the rankings of the websites appearing in the search results for a corresponding search query. The algorithms normally contain numerous ranking factors and signals to make calculations to decide the order of appearance for the website.

So on the basis of how the search engines work, SEO tries to improve the ranking and the visibility of a website or webpage by performing optimization in areas that factor the search result ranking. And these areas or aspects include the quality of a website’s content, the relevancy of the keywords from the content, the website’s authority or popularity, and other elements like the architecture of the website. In a practical sense, SEO works by optimizing the content, researching suitable keywords, link building, etc, for your website, generally improving user experience while browsing the website and pages.

Question 17

Why do you need SEO?

Accepted Answer

Though SEO service is often mentioned in the digital marketing world, the question of why businesses should perform SEO to their project may still linger in the minds of many brand owners. A lot has been shared on the practical knowledge at beginner level of SEO, but understanding its benefits is what can get you to run an SEO campaign successfully and formulate a strategy that will achieve your desired target.

Traffic and visibility

If your website has a lower ranking than your competitors, it’s like getting drowned in the crowd. Your website will have a low visibility that hinders the amount of traffic it can generate. Even if it is well designed, there will be no way for anyone to know. To increase its visibility, SEO services can optimize different aspects of your website, particularly with filling the content with the right keywords to make your website land at the top of the relevant search queries.

Target The Relevant Audience

Showing your website to a relevant search query will increase visitors who will actually take action on your website. For example, if your website is an online store, you would hope to attract potential customers or visitors who will take action to purchase items at your store. So landing in top positions to several search queries is simply not enough. What you should aim for is to establish the right SEO strategy that can present the most relevant and highest quality content possible to target the audience that matters to your business or brand.

Cost-Effective

Even though it can be time consuming and a long process, SEO is a very cost-effective strategy. What you need most importantly is expertise, experience, and manpower. Once you get the right content and develop the content with related keywords, build up the quality backlink, validate the website security and execute the technical setup properly, the results will slowly take effect during 1 - 3 months and last for a long period of time. Unlike paid advertising, which requires you to continuously invest the budget into the ad spending so that your website or ad can remain in the top position, obviously, SEO is a much more cost-saving marketing strategy and practice.

Build A Credible Brand Image

With your website constantly getting the top spot in search results, it helps to consolidate a credible brand image from your brand to audiences who visit, or have not yet visited your website.

Maximize Your Comprehensive Marketing Performance

If you have a comprehensive digital marketing strategy already running or are currently conducting an online paid campaign, what SEO is able to do is maximize their performance. You can utilize your SEO keyword research and all the data and analytics garnered from SEO performance for your SEM (Search Engine Marketing) campaign. Alternatively, you can run and prioritize your SEM campaign to first gain enough traffic or exposure for your website. Once the ball is rolling, you can generate enough awareness from the mass audience towards your business or brand, earning credibility to make it easier for your SEO to run smoothly and successfully.

Question 18

Can we provide an SEO service or strategy tailored to Hong Kong businesses?

Accepted Answer

As one of the leading Hong Kong SEO company, GoGoChart can tailor a bespoke Hong Kong SEO service or strategy for local businesses. It is vital to prioritize putting your SEO effort in the local market as proximity and location can influence how Google algorithms rank your website, particularly in the search that has local intent. If a customer is searching for the closest restaurant to them on Google and your restaurant is within the relevant location, then your restaurant address will rank over those which are not in the nearby locations. Moreover, local search result rankings will be different since Google will take the location of the searchers into account when generating the search results for a particular keyword.

If you are still considering whether you should do SEO in-house or outsource to a Hong Kong SEO agency like us, we will certainly recommend you to choose the latter option for very good reasons. Here we have a team of specialists in SEO service that have long been running Hong Kong SEO operations. Beyond the factors of experience and technical skills, we have a collection of years worth of Hong Kong SEO data that can help execute your Hong Kong SEO project to reach a desired result. All in all, we understand what is needed to run a successful Hong Kong SEO project.

Question 19

What is the difference between SEO and SEM?

Accepted Answer

As mentioned above, SEO services can help and complement your SEM campaigns. While SEM is a short term process that requires an advertising budget, SEO is not a form of paid promotion, rather a process that steadily builds up a positive and organic marketing result that is permanent or lasting a long time.

SEM allows you to get your website or ad to land at the top of the search results with relevant keywords. If you look to fast track gaining exposure within a short period of time, SEM will be your perfect pick. SEO service will require you to perform optimization in multiple areas instead of solely bidding for keywords and investing in advertising with huge spending.

At GoGochart we do not only have global or Hong Kong SEO specialists, but also SEM experts at your service. If you are interested in combining SEM service and SEO service for your businesses or campaigns, you can contact us directly and have a free consultation session with us.

Question 20

1. Keywords

Accepted Answer

After coming up with a topic for your content, choosing keywords is the second step of SEO. Identifying and targeting keywords is a compulsory process within digital marketing. It is suggested to repeat your primary keywords one to two times in both your opening and closing paragraphs. Keywords can also appear in subheadings and the main body of the content so that search engines can detect the keyword density and boost your ranking.

Question 21

2. Title

Accepted Answer

It is recommended to keep your title under 60 characters long, or else search engines may cut part of the title off and add an ellipsis (“…”). To prevent more important words from being cut, it is better to put the most significant keywords at the beginning of the title. According to Moz’s test and experience, the closer to the beginning keywords are put, the higher the positive impact on search rankings this may have.

Question 22

3. URLs

Accepted Answer

URL is a web address, consisting of a protocol, domain name and path. For example: In the URL https://www.gogochart.com/blog/, https:// is protocol, “www.gogochart.com“ is the domain name and ”blog“ is a path. URLs can improve SEO as well as it is human-readable.

When we put keywords into URLs, it increases the page’s relevance and becomes more visible on search engines.

Question 23

4. Place Inbound and Outbound Link

Accepted Answer

Links are super important for SEO.

There are a total of 3 kinds of links for SEO: internal, inbound and outbound. Here is the definition:

Internal link: link within your website
Outbound link: link with different domain name and put on your website
Inbound link: your link is put on other websites with different domain name

Off-Page-SEO-Stragies-External-Links-vs-Internal-Links

Though inbound links have the highest SEO value, it cannot be controlled by ourselves if we only have 1 website. For optimal results, it is better to put both internal link and outbound link anywhere in your website such as Related Pages, Content and Site Navigation. ? Can you find any internal and outbound links on this page?

Question 24

5. The length of the content

Accepted Answer

The length of your text content will determine your SEO performance. Longer content can provide much more extensive information, which indicates a higher probability of it being high quality content. In general, longer articles and content can lead to better ranking in search results.

Question 25

6. Quality of your multimedia content

Accepted Answer

It’s not just text that will affect the quality of your website content, but also the multimedia content - including the videos, graphics, and audio can keep your website visitors engaged. The longer they stay for the content, the more likely it will be deemed valuable and of high quality by Google.

Question 26

7. Sitemaps

Accepted Answer

A sitemap consisting of all URLs of your website must be included. It will list out all your important pages, exhibiting a clear structure; making it easier to navigate your web pages if visitors find any difficulties in exploring your website. That means that user experience and convenience can be enhanced through the sitemap. On the other hand, having a clear sitemap can ensure that the Google search engine will be able to crawl all the pages to nurture and study the information about your website.

Question 27

8. Page Speed

Accepted Answer

Page speed will affect the user experience of browsing your website. When your website hosts many large sized image files, it generally slows down the load time. Visitors or readers are not likely to stay for long if it takes too long to transit between pages, increasing the bounce rate and exit rate of your website.

Question 28

9. Security

Accepted Answer

Google Search Engine places high emphasis on ensuring user safety if a website is prone to cyber-attacks or data theft, likely to be penalized by Google. The penalty will affect its ranking in search results greatly. As a result, part of the SEO’s job is to make certain of your website security.

Question 29

What is SEO?

Accepted Answer

Search Engine Optimization (Search Engine Optimization, SEO) is the process of optimizing a website by understanding the principles of search engines to increase the visibility and website ranking on the search engine.

When the potential customer enters a keyword through search (Google, Bing and Yahoo), your website will appear at a higher position in the search engine results. When the ranking becomes higher, this means your website can be searched easier, leading to more potential customers that can visit your website.

SEO not only helps to increase your website traffic but also helps you to achieve sales & brand promotion.

Optimizing the following items will also help SEO performance:

- User-friendly website interface
- Smooth user experience
- High quality website content

Question 30

How does SEO work?

Accepted Answer

To understand how SEO works, you should first know that this practice or optimization process can only work on search engines. Search engines such as Google have their own bots to crawl all over the pages on the web, gathering information to establish an index that is akin to a database. If a webpage is deemed by the search engine as having valuable, “non-spammy” content, then it will be indexed. The search engine then will have its algorithms to analyze these pages and information to determine the rankings of the websites appearing in the search results for a corresponding search query. The algorithms normally contain numerous ranking factors and signals to make calculations to decide the order of appearance for the website.

So on the basis of how the search engines work, SEO tries to improve the ranking and the visibility of a website or webpage by performing optimization in areas that factor the search result ranking. And these areas or aspects include the quality of a website’s content, the relevancy of the keywords from the content, the website’s authority or popularity, and other elements like the architecture of the website. In a practical sense, SEO works by optimizing the content, researching suitable keywords, link building, etc, for your website, generally improving user experience while browsing the website and pages.

Question 31

Why do you need SEO?

Accepted Answer

Though SEO service is often mentioned in the digital marketing world, the question of why businesses should perform SEO to their project may still linger in the minds of many brand owners. A lot has been shared on the practical knowledge at beginner level of SEO, but understanding its benefits is what can get you to run an SEO campaign successfully and formulate a strategy that will achieve your desired target.

Traffic and visibility

If your website has a lower ranking than your competitors, it’s like getting drowned in the crowd. Your website will have a low visibility that hinders the amount of traffic it can generate. Even if it is well designed, there will be no way for anyone to know. To increase its visibility, SEO services can optimize different aspects of your website, particularly with filling the content with the right keywords to make your website land at the top of the relevant search queries.

Target The Relevant Audience

Showing your website to a relevant search query will increase visitors who will actually take action on your website. For example, if your website is an online store, you would hope to attract potential customers or visitors who will take action to purchase items at your store. So landing in top positions to several search queries is simply not enough. What you should aim for is to establish the right SEO strategy that can present the most relevant and highest quality content possible to target the audience that matters to your business or brand.

Cost-Effective

Even though it can be time consuming and a long process, SEO is a very cost-effective strategy. What you need most importantly is expertise, experience, and manpower. Once you get the right content and develop the content with related keywords, build up the quality backlink, validate the website security and execute the technical setup properly, the results will slowly take effect during 1 - 3 months and last for a long period of time. Unlike paid advertising, which requires you to continuously invest the budget into the ad spending so that your website or ad can remain in the top position, obviously, SEO is a much more cost-saving marketing strategy and practice.

Build A Credible Brand Image

With your website constantly getting the top spot in search results, it helps to consolidate a credible brand image from your brand to audiences who visit, or have not yet visited your website.

Maximize Your Comprehensive Marketing Performance

If you have a comprehensive digital marketing strategy already running or are currently conducting an online paid campaign, what SEO is able to do is maximize their performance. You can utilize your SEO keyword research and all the data and analytics garnered from SEO performance for your SEM (Search Engine Marketing) campaign. Alternatively, you can run and prioritize your SEM campaign to first gain enough traffic or exposure for your website. Once the ball is rolling, you can generate enough awareness from the mass audience towards your business or brand, earning credibility to make it easier for your SEO to run smoothly and successfully.

Question 32

Can we provide an SEO service or strategy tailored to Hong Kong businesses?

Accepted Answer

As one of the leading Hong Kong SEO company, GoGoChart can tailor a bespoke Hong Kong SEO service or strategy for local businesses. It is vital to prioritize putting your SEO effort in the local market as proximity and location can influence how Google algorithms rank your website, particularly in the search that has local intent. If a customer is searching for the closest restaurant to them on Google and your restaurant is within the relevant location, then your restaurant address will rank over those which are not in the nearby locations. Moreover, local search result rankings will be different since Google will take the location of the searchers into account when generating the search results for a particular keyword.

If you are still considering whether you should do SEO in-house or outsource to a Hong Kong SEO agency like us, we will certainly recommend you to choose the latter option for very good reasons. Here we have a team of specialists in SEO service that have long been running Hong Kong SEO operations. Beyond the factors of experience and technical skills, we have a collection of years worth of Hong Kong SEO data that can help execute your Hong Kong SEO project to reach a desired result. All in all, we understand what is needed to run a successful Hong Kong SEO project.

Question 33

What is the difference between SEO and SEM?

Accepted Answer

As mentioned above, SEO services can help and complement your SEM campaigns. While SEM is a short term process that requires an advertising budget, SEO is not a form of paid promotion, rather a process that steadily builds up a positive and organic marketing result that is permanent or lasting a long time.

SEM allows you to get your website or ad to land at the top of the search results with relevant keywords. If you look to fast track gaining exposure within a short period of time, SEM will be your perfect pick. SEO service will require you to perform optimization in multiple areas instead of solely bidding for keywords and investing in advertising with huge spending.

At GoGochart we do not only have global or Hong Kong SEO specialists, but also SEM experts at your service. If you are interested in combining SEM service and SEO service for your businesses or campaigns, you can contact us directly and have a free consultation session with us.

Question 34

1. Keywords

Accepted Answer

After coming up with a topic for your content, choosing keywords is the second step of SEO. Identifying and targeting keywords is a compulsory process within digital marketing. It is suggested to repeat your primary keywords one to two times in both your opening and closing paragraphs. Keywords can also appear in subheadings and the main body of the content so that search engines can detect the keyword density and boost your ranking.

Question 35

2. Title

Accepted Answer

It is recommended to keep your title under 60 characters long, or else search engines may cut part of the title off and add an ellipsis (“…”). To prevent more important words from being cut, it is better to put the most significant keywords at the beginning of the title. According to Moz’s test and experience, the closer to the beginning keywords are put, the higher positive impact on search rankings this may have.

Question 36

3. URLs

Accepted Answer

URL is a web address, consisting of a protocol, domain name and path. For example: In the URL https://www.gogochart.com/blog/, https:// is protocol, “www.gogochart.com“ is the domain name and ”blog“ is a path. URLs can improve SEO as well as it is human-readable.

When we put keywords into URLs, it increases the page’s relevance and becomes more visible on search engines.

Question 37

4. Place Inbound and Outbound Link

Accepted Answer

Links are super important for SEO.

There are a total of 3 kinds of links for SEO: internal, inbound and outbound. Here is the definition:

Internal link: link within your website
Outbound link: link with different domain name and put on your website
Inbound link: your link is put on other websites with different domain name

Off-Page-SEO-Stragies-External-Links-vs-Internal-Links

Though inbound links have the highest SEO value, it cannot be controlled by ourselves if we only have 1 website. For optimal results, it is better to put both internal link and outbound link anywhere in your website such as Related Pages, Content and Site Navigation. ? Can you find any internal and outbound links on this page?

Question 38

5. The length of the content

Accepted Answer

The length of your text content will determine your SEO performance. Longer content can provide much more extensive information, which indicates a higher probability of it being high quality content. In general, longer articles and content can lead to better ranking in search results.

Question 39

6. Quality of your multimedia content

Accepted Answer

It’s not just text that will affect the quality of your website content, but also the multimedia content - including the videos, graphics, and audio can keep your website visitors engaged. The longer they stay for the content, the more likely it will be deemed valuable and of high quality by Google.

Question 40

7. Sitemaps

Accepted Answer

A sitemap consisting of all URLs of your website must be included. It will list out all your important pages, exhibiting a clear structure; making it easier to navigate your web pages if visitors find any difficulties in exploring your website. That means that user experience and convenience can be enhanced through the sitemap. On the other hand, having a clear sitemap can ensure that the Google search engine will be able to crawl all the pages to nurture and study the information about your website.

Question 41

8. Page Speed

Accepted Answer

Page speed will affect the user experience of browsing your website. When your website hosts many large sized image files, it generally slows down the load time. Visitors or readers are not likely to stay for long if it takes too long to transit between pages, increasing the bounce rate and exit rate of your website.

Question 42

9. Security

Accepted Answer

Google Search Engine places high emphasis on ensuring user safety if a website is prone to cyber-attacks or data theft, likely to be penalized by Google. The penalty will affect its ranking in search results greatly. As a result, part of the SEO’s job is to make certain of your website security.

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搜索引擎優化（Search Engine Optimization，SEO） .

seo to boost your REACH WEB RANKING AUTHORITY LEADS

SEO 內容創作

搜索引擎優化 (SEO)

我們的 SEO 服務包括什麼？

網站評估

策略擬定

開發和辨識潛在的 SEO 關鍵詞

內容改進

網站連結優化

其他需要優化項目

定期報告

調整和建議

+ 84%

網頁瀏覽量

+ 301%

自然使用者

+ 85%

工作階段

+ 92%

新用戶

學習更多SEO⋯⋯

SEO 能提高網站排名的關鍵因素

搜索引擎優化（SEO）的秘密武器： 反向連結（Backlink)

甚麼是反向連結 (Backlink)

準備好 令您的業務更上一層樓？

seo to boost your REACH WEB RANKING AUTHORITY LEADS

免費 SEO 服務諮詢

我們的 SEO 服務包括什麼？

網站評估

策略擬定

開發和辨識潛在的 SEO 關鍵詞

內容改進

網站連結優化

其他需要優化項目

定期報告

調整和建議

香港 SEO 服務案例 SEO 服務 - OK Care

+ 84%

網頁瀏覽量

+ 301%

自然使用者

+ 85%

工作階段

+ 92%

新用戶

學習更多SEO⋯⋯

SEO 能提高網站排名的關鍵因素

搜索引擎優化（SEO）的秘密武器：反向連結（Backlink)

甚麼是反向連結 (Backlink)

準備好 令您的業務更上一層樓？

SEO 內容創作

搜索引擎優化 (SEO)

免費 SEO 服務諮詢

我們的 SEO 服務包括什麼？

網站評估

策略擬定

開發和辨識潛在的 SEO 關鍵詞

內容改進

網站連結優化

其他需要優化項目

定期報告

調整和建議

香港 SEO 服務案例 SEO 優化服務 - OK Care

+ 84%

網頁瀏覽量

+ 301%

自然使用者

+ 85%

工作階段

+ 92%

新用戶

學習更多SEO⋯⋯

SEO 能提高網站排名的關鍵因素

搜索引擎優化（SEO）的秘密武器：反向連結（Backlink)

甚麼是反向連結 (Backlink)

準備好 令您的業務更上一層樓？

透過我們的解決方案，令您的品牌領先競爭對手，於巿場中脫穎而出。

公司

服務

搜索引擎優化（SEO）的秘密武器：
反向連結（Backlink)

準備好
令您的業務更上一層樓？

香港 SEO 服務案例
SEO 服務 - OK Care

準備好
令您的業務更上一層樓？

香港 SEO 服務案例
SEO 優化服務 - OK Care

準備好
令您的業務更上一層樓？