Boost your app’s installs, conversion rate, visibility, app ranking and rating optimization tenfold on platforms such as the iOS App Store or Google Play Store with GoGoChart’s App Store Optimization service (ASO service).
It’s not enough to just have a good app experience, a properly executed App Store Optimization strategy is necessary to drive a significant increase in app revenue and reduction in user acquisition costs.
As a professional ASO agency, GoGoChart complies with years of historical data for references and almost a decade of experience to provide world-leading ASO service and results. As a professional ASO agency, our commitment to providing strategies backed by data-driven frameworks and creative analysis has earned us a reputation as an internationally renowned ASO agency. We believe in not only delivering results but also powerful insights for your app.
Every app's strengths and weaknesses differ, making a one-size-fits-all strategy ineffective. Conducting in-depth research on your app and competitors is essential to uncover its unique selling points. This information is vital for creating a tailored ASO plan to optimize your app's ratings and rankings.
A/B testing is crucial for ASO, guiding the choice of appealing visuals and copy. It's a continuous effort needing experimentation to gauge audience preferences and secure outcomes.
Regular review and flexibility are the keys to fulfilling the app store optimization goals. Using multiple tools, we will constantly keep track of relevant metrics and collect the data to generate a monthly report to detail the ASO performance and progress. With this report, we can discuss further which part of the strategy can be strengthened or adjusted.
GoGoChart will optimize your ASO performance—ranking, rating, keywords, and app store listing—based on comprehensive reports and analyses.
“GoGoChart offers one of the Best Mobile App Marketing Solutions that are performance driven, they are our Top Partner for Mobile Apps.”
— Horace Lam | General Manager, UBER EATS
Daily Active Users (DAU)
User Acquisition
– Hong Kong has more than 18,000 taxis.
– Other existing car app hailing services.
– Educate the market on new ways to car rides.
– Maximize the awareness of Uber in Hong Kong.
– Drive installs on the App Store and Google Play.
– Leverage the capacities of Hong Kong marketing channels and review the solutions in other GEOs.
– Comprehensive app store optimization, including metadata optimization, app ranking optimization, and app rating optimization.
– Daily active users (DAU) increased by 50%.
– User acquisition increased by 26%.
– Sub-category chart ranked TOP 1.
Irrespective of Apple App Store Optimization or Google Play Store Optimization, algorithms are used to determine the app ranking in search results on both stores. The algorithms calculate the ranking based on various factors such as user engagement, the number of page views, installs, ratings, and reviews. This ranks applications in search results based on their relevance to the keywords users search. Furthermore, these algorithms also use metadata as a proxy for correlation, analyzing the keywords in the title, description, and keyword fields to calculate relevance with the app.
In addition, different App Stores have algorithms that can accommodate the needs of a wide variety of potential users with different behaviors and habits. Effective use of ASO enables the targeting of a particular audience group.
Apple Search Ads (ASA) is a different service from App Store Optimization (ASO). ASO service doesn't only optimize apps on Apple App Store optimization, it entails Google Play Store Optimization, involving many facets of different App Stores' algorithms and focusing mainly on organic traffic, organic visibility, and organic install or conversion rate. In simple terms, ASO is not a form of paid advertising; and it is a practice of optimization that requires specialized manpower and time, but not an advertising budget.
ASA is indeed a form of paid advertising designed specifically for apps on the Apple App Store. Unlike ASO, which focuses on optimizing organic visibility and conversion, ASA operates solely within the Apple App Store and cannot be used for the Google Play Store. ASA campaigns are aimed at achieving short-term results by driving exposure and maximizing the tap-through rate for immediate conversions within a limited time frame and ad budget. It is particularly suitable for app marketers or advertisers seeking rapid popularity and expansion among new target audience segments.
While ASA and ASO are distinct services, we highly recommend utilizing ASA to enhance the performance of ASO on the Apple App Store. ASA can serve as a valuable complement and pave the way for ASO by generating initial traffic and exposure for your app. By leveraging ASA's paid advertising capabilities, you can drive the first wave of users to your app, increasing its visibility and potentially improving its organic rankings.
You may be familiar with SEO (Search Engine Optimization) in the context of digital marketing. SEO is a process that aims to improve the visibility of websites on search engines such as Google, Bing, and Yahoo. While there are similarities between ASO and SEO, such as keyword optimization and conversion optimization, they have distinct differences in their objectives and specific aspects.
First of all, SEO and ASO in Hong Kong operate on different search engines. ASO is performed on the Apple App Store and Google Play Store, while SEO is applied to Google, Bing, and Yahoo. To achieve app ranking optimization and rank higher than other competitors on search engines, ASO focuses on the app name, description, keywords, usage, and install rate to elevate the app ranking. From the SEO perspective, it revolves around meta tags, headings, keyword density, page speed, bounce rate, and other technical factors related to the website.
ASO service is one of the most frequently used solutions for app ranking optimization and visibility on both the Google Play Store and the Apple App Store. If you are looking to connect with relevant audiences and promote the unique selling points of your app, utilizing ASO service is a must. These services provide successful search optimization by delivering suitable keywords and attractive content, establishing the app's value to end users.
According to Apple, 70% of App Store users utilize the search function to discover apps, and 65% of downloads come directly from searches within the App Store. Most importantly, ASO involves a set of techniques that help you leverage Apple and Google's search algorithms. This ensures that your app is properly displayed in the most relevant locations, making it easier and more accessible for app marketers to reach quality users.
ASO can enhance the performance of your app's rating, reviews, ranking, and installation rate. As you attract new users, the awareness of your app increases, leading to higher profits. Choosing an ASO service from an ASO agency is the most direct option for generating more revenue from your app.
In terms of app ranking optimization, consider the following strategies:
- App title: Use relevant generic keywords.
- App description: Include keywords and localization to attract more users.
- App categories: Choose appropriate primary and secondary sub-categories that accurately represent your app.
- Screenshots: Utilize attractive images with descriptive captions to engage users.
Let's take localization as an example to explain how to benefit from App Store Optimization. By considering the localization needs of your app for different users, including language and currency, you can increase the likelihood of conversion. Localizing the app store listing has an immediate impact on app performance, as it enhances the app's impression and leads to a higher number of installations.
Over time, the user behavior and your app will inevitably change, and your app store optimization strategies should follow suit. It is no coincidence that the top-ranked apps on app stores regularly maintain and update the app. They aim to respond to user feedback and ensure that new features are included in the next version.
Another way for app ranking optimization is by studying the practices of the highest-ranked apps in categories related to yours. By observing your competitors, you can optimize your content and gain a competitive edge.
Yes, app rating is crucial for App Store Optimization (ASO). Here's how it benefits ASO and why app rating optimization is essential for app ranking optimization:
In summary, app rating optimization is an integral part of ASO. It not only boosts your app's visibility and ranking but also fosters trust among users, ultimately leading to better app performance and success. Leveraging ASO services can help you maximize the benefits of app rating optimization.
ASO service is a long-term strategy, and it includes practices from different aspects such as metadata optimization, keyword optimization, app rating optimization, and so on. Achieving significant results in ASO takes time, as you need to gather data, make adjustments, and monitor the impact of those changes over an extended period. Additionally, ASO is an ongoing process because app store algorithms change, competitors evolve, and user preferences shift. To stay competitive and maintain or achieve app ranking optimization, you must consistently adapt your ASO efforts, making it a continuous, long-term strategy for sustainable app growth.
App store, app rating, and app ranking optimization are long-term and complicated tasks. GoGoChart is a well-experienced ASO agency with over 7 years of experience. We have collaborated with enough clients from different industries to know about the ASO needs of every business.
As an ASO agency, our aim is to assist app developers and brands to enhance their app exposure and elevate their businesses. Therefore, if you collaborate with a professional ASO agency like GoGoChart, not only can you promote your app in a professional and effective way, but you can also focus on developing and expanding your business with the time saved from app promotion tasks.