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Out-of-home (OOH)

Magnify Exposure in the Real World With Our OOH Advertising
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Offering offline advertising solutions to promote your brand in popular and high-traffic areas, GoGoChart allows your campaigns to make a lasting impression on the targeted audience in the real world.

Elevate Your Strategy With GoGoChart's Marketing Expertise

Targeting consumers while they are outdoor, advertising such as billboards, bus shelters, and street furniture is known as Out-of-Home (OOH) campaign. Our OOH service can leverage expertise and knowledge to create a compelling and impactful OOH campaign to drive traffic and awareness to your business.

Here at GoGoChart, we have deep understanding of the various OOH formats and channels available, are able to help businesses select the right mix of media based on budget, campaign objectives, and target audience. Additionally, we have access to valuable audience analytics and insights, allowing us to optimize campaigns in real-time and increase effectiveness, maximizing your ROI (Return on Investment) and delivering results that businesses may not be able to achieve on their own.

Develop campaigns by gathering data and insights with tools such as audience measurement software, location-based analytics, and demographic profiling to determine the suitable placement, location, context, message and targeting options.
aso-creative
GoGoChart designs visually appealing and compelling visuals, graphics, and videos that effectively engage your target audiences. Our team is skilled in creating captivating visual content that captures attention, communicates your brand message, and drives audience engagement.
programmatic-ads-media-buy-execution
After identifying the optimal locations for your OOH ads, GoGoChart negotiates competitive rates with media vendors and effectively manages the performance of your OOH campaigns.
GoGoChart takes care of the printing and production of your OOH materials and works closely with vendors to ensure seamless coordination and timely installation. Our team oversees the entire process, from designing and finalizing the creative assets to coordinating with trusted printing partners for high-quality production.
google-ads-monthly-report
GoGoChart continuously monitors and tracks the performance of the OOH campaign, providing comprehensive reports on key metrics such as reach, frequency, and engagement. By analyzing the data and insights gathered.
copywriting-service-scope-03-Copy-For-Marketing-Collateral
Based on the insights and metrics from the performance report of the OOH campaign, GoGoChart’s expert will fine-tune and adjust various aspects to optimize its effectiveness. This includes revisiting the concept and messaging to better resonate with the target audience, refining the media placements to reach the right locations and demographics, and adjusting the targeting strategy to maximize engagement.
OOH-sevice-scope-04

The types of OOH advertising placements:

1) Bus or bus stops
2) Airport and Air Express Line
3) Tramways, taxis and minibuses
4) MTR trains and stations
5) Digital out-of-home (DOOH)

Research & Strategic Planning
OOH-service-scope-obeservation-analysis-1
Develop campaigns by gathering data and insights with tools such as audience measurement software, location-based analytics, and demographic profiling to determine the suitable placement, location, context, message and targeting options.
Ad Type and Placement Selection
OOH-sevice-scope-04

The types of OOH advertising placements:

1) Bus or bus stops
2) Airport and Air Express Line
3) Tramways, taxis and minibuses
4) MTR trains and stations
5) Digital out-of-home (DOOH)

Creative Design
aso-creative
GoGoChart designs visually appealing and compelling visuals, graphics, and videos that effectively engage your target audiences. Our team is skilled in creating captivating visual content that captures attention, communicates your brand message, and drives audience engagement.
Media Planning and Buying
programmatic-ads-media-buy-execution
After identifying the optimal locations for your OOH ads, GoGoChart negotiates competitive rates with media vendors and effectively manages the performance of your OOH campaigns.
Production and Installation
OOH-service-scope-validation-modifition-3
GoGoChart takes care of the printing and production of your OOH materials and works closely with vendors to ensure seamless coordination and timely installation. Our team oversees the entire process, from designing and finalizing the creative assets to coordinating with trusted printing partners for high-quality production.
Monitoring and Reporting
google-ads-monthly-report
GoGoChart continuously monitors and tracks the performance of the OOH campaign, providing comprehensive reports on key metrics such as reach, frequency, and engagement. By analyzing the data and insights gathered.
Campaign Optimization
copywriting-service-scope-03-Copy-For-Marketing-Collateral
Based on the insights and metrics from the performance report of the OOH campaign, GoGoChart’s expert will fine-tune and adjust various aspects to optimize its effectiveness. This includes revisiting the concept and messaging to better resonate with the target audience, refining the media placements to reach the right locations and demographics, and adjusting the targeting strategy to maximize engagement.

Long Story Short of Your Future Success

Wider Reach
The OOH ads we tailor for your campaigns can be placed in public areas such as bus stops, highways, airports, and malls, and can take many forms, including billboards, digital displays, posters, and transit advertising. Placing them strategically in high traffic area significantly increase visibility to a large number of people who happen to pass by and be in the area.
Seamless Intagration With Real Life
OOH ads can be placed everywhere in the real world. From transportation to billboards, the ads can merge into our everyday life in Hong Kong, reminding everyone of the existence of your brand and products.
Constant Exposure and Massive Traffic
With 24/7 visibility, our tailored OOH campaigns can remain in the public eye and the right spot for an extended period, generating traffic to your retail store and creating a significant number of chances for consumer interaction.
Cost Effectiveness
GoGoChart established a robust network of relationships with numerous media vendors, enabling us to secure cost-effective rates and favorable ad placements for your OOH campaigns. With our expertise and industry connections, we can negotiate on your behalf to ensure that you get the best value for your advertising budget.

FAQs

Choosing the right locations for your OOH ads depends on several factors such as your target audience, campaign objectives, and budget. Consider locations where your target audience is likely to be present, such as parks, public transportation, or near shopping malls. Additionally, consider the visibility and foot traffic of the location, as well as the cost of placing your ad in that location.

There are several types of OOH advertising, including billboards, transit advertising such as buses, trains, and taxis, street furniture such as bus shelters and kiosks, and digital signage. The type of OOH advertising you choose should depend on your target audience and campaign objectives.

OOH advertising can be integrated with other marketing channels such as social media and influencer marketing. For example, you can start a photo challenge to promote your OOH ad campaign by encouraging users to post photos of your ad on social media platforms using a specific hashtag. You can also use influencer marketing to promote your OOH campaign to a wider audience, partnering with influencers who have a large following in your target market and having them create content that features your OOH ads.