Marketing Strategy

2023 has been a breakthrough year for marketers, a lot of new MarTechs have changed the rules and strategies of marketing. These MarTechs are expected to keep growing in the foreseeable future, let’s have a recap on the exceptional marketing technologies and trends this year. 1. 2023 is the year of AI Since the appearance of ChatGPT, AI has become the talk of the town. It made its entrance in multiple aspects including marketing, finance, and even creative industries. AI assists us a lot with routine tasks or even creative tasks. Here are some of the AI uses that came up in the market: ChatGPT Provide conversational AI Chatbot function, catering to different tasks like content generation, brainstorming ideas, and even conducting market research. ChatGPT marked the most significant breakthrough in recent years. DALL.E DALL.E is an image creation tool that helps content creators generate graphics and images based on specific requirements. Adobe Photoshop Photoshop has launched a new AI editing function that allows designers to manipulate the image. Users may select a part of the image, type in their commands, and wait for the magic of AI. Descript Descript provides AI video editing and generating functions for users, helping marketers prepare a quick video for campaigns with tight timelines.  Google Google is now leveraging the power of AI to provide a better user experience for search engine users. For example, conversational AI Bard and AI snapshots used in search engine result pages are developed by Google. 2. Personalisation is the key It’s 2023, and with so many advanced AI technologies, there is no excuse not to incorporate personalization in your campaign. To personalize your customers’ experiences, data is the key. Data can tell you a lot about your customers, such as their preferences, shopping habits, and other demographic information. Therefore, a lot of marketing tools are starting to adopt AI in data analytics, using it to gather required data, analyze and compare automatically, as well as generate new insights.  With these platforms, marketers can make further decisions based on the analytic results. AI can provide predictions, constructive insights, and even campaign suggestions for you to improve your existing campaigns.  3. Marketing Automation will be the main trend A lot of AI tools in the market help us in terms of marketing automation. Business is all about efficiency, especially when it comes to some repetitive tasks. Via deep learning, AI is now able to help us perform various tasks including those that require intelligence such as targeting, content generation, analytics, and even customer retention.   Rise of Generative AI and Reinforcement Learning The advent of generative AI, including models like ChatGPT and image-based tools like Dall-E, represents a shift in the way how AI and machine learning are integrated into marketing tasks.   In a world where content is king, it is important to generate content that could capture users’ attention and resonate with your target audience. AI steps into this role by analyzing and assimilating insights from historical resources, enabling the creation of textual copies and graphics tailored to specific requirements, audience preferences, and contextual nuances. Although these AI generative tools might not be perfect and we might need to manually adjust the content, they undeniably streamline the creative process, significantly reducing the time invested in content creation. Advertising Automation As AI evolves, its capacity to analyze vast datasets and draw correlations with historical performance becomes increasingly sophisticated. With such ability, innovative automated advertising platforms are invented to aid marketers in their ad campaigns. These platforms provide comprehensive automation of the whole ad-building process, such as keyword selections and ad targeting, budget control, data acquisition, performance optimization, as well as analysis.  From creating new campaigns to providing constructive insights for marketers, these automated advertising platforms lend a big hand to marketers with tight budgets and limited advertising experience. Customer Engagement Automation Retaining your customers is somehow more important than recruiting new customers, as your existing customers are often your most valuable ones. Yet, as we shift everything from offline to online, customers can visit your shop anytime anywhere. To address this dynamic shift and enhance customer relationships, AI software has been developed to stand by and assist businesses in their ongoing interactions with customers. Conversational AI tools such as social media messengers or CS chatbots used in online shops are some of the most common customer engagement tools. They can help businesses reply to their customers’ inquiries anytime even outside business hours. As these technologies advance, businesses can leverage them to not only meet but exceed customer expectations, fostering stronger connections and brand loyalty. Looking back on 2023, the integration of AI into Marketing Technology (MarTech) has propelled us into a new era of innovative marketing. The breakthroughs, from ChatGPT to DALL.E, showcase the transformative potential at the intersection of AI and marketing. As we look ahead, the aspiration is for marketing technology to sustain its momentum, adapting to emerging trends and technologies. 

The COVID-19 pandemic has spread around the world and it’s still unclear when it’ll all be over. The pandemic has changed our behaviours and lifestyles, even forcing many businesses to shut down, and making most people stay inside their homes. This increase internet usage by 70%. And mobile app usage increased by 40% according to App Annie, with consumer spending on apps reaching 27 billion USD. All of these factors show us that the digital world is more important than ever. Many businesses need digital marketing to get to their audience by using current and engaging ways. This means promoting a service or product on a blog, email, social media or other internet related platforms. This helps to ease the effects of a significant drop of 90% in-person visits COVID-19 has caused. Digital Marketing has allowed many companies to stay relevant and stay in business. Inbound Leads Whenever you promote your business online, you are attracting prospects. This means that every time you put content online it’s an opportunity for potential clients to take action and reach out to you about your services or products. Instead of hard-selling them your products, they are entering the sales funnel on their own. By doing so, you can reduce expenses, gain more recognition and credibility in your field. Also, the leads and traffic you gain through digital marketing tend to be higher quality. And with a situation of restricted mobility, having good quality engagements will result in better turnouts. Reach More Prospects The reach the internet has is far greater than any billboard on a highway. With 4.57 billion people, digital marketing can help your business reach up to 59% of the world’s population. Paid advertisements on social media and websites can potentially get you clients from around the world, it’s a chance for your business to get exposure even when you’re far from that location. With the increasing amount of people using the internet due to the pandemic, launching digital marketing campaigns can maximize the outreach of targeted audiences. It’s an effective way to build a reputation and gain more potential prospects. Data Analysis Evaluating the effectiveness of a traditional marketing campaign is almost impossible because the results cannot be traced. However, one of the greatest advantages of digital marketing is analysing data. It provides important information about your audience. For example, the data can reveal the location, age, or gender of the prospects. And not only that, it can show traffic and impressions, allowing you to see how effective the campaign actually was. From there, you can take those insights to optimize your contents and campaigns, maximising the outreach even when you’re working from home. The future is here. As we spend more time on our screens, digital marketing will only continue to gain importance. If you’re unsure how to kickstart digital marketing for your company, GoGoChart offers a free initial audit. Consult an expert from GoGoChart now.