Turning adversity into opportunity
The internet usage is the highest it’s ever been and it has surged by between 50% and 70%. At the same time, SEO becomes more important to increase the website visible to a higher number and there is a ton of opportunity to employ the right digital marketing strategy.
As we all know, SEO is not only a vital way to engage users in your web content, but it is also important for having a solid online presence, and once search behaviour is normalized, it is now ready for success.
Why is SEO especially important during COVID-19?
SEO increases your website traffic up to 150%
If you are currently closed or unable to provide services during COVID-19, you should still optimize your website to find users, because you can direct people to your online services and include important information, also generate sales online. Local SEO tactics will help you to be set up for success when your business does back to normal again. Moreover, the website managed to leverage SEO by using keyword phrases which average increased by 150% in organic search traffic.
Consumers are looking for local partners
Another reason local SEO is important during this period is that consumers are making an effort to use local businesses instead of big brands. Your SEO strategy will connect you with people looking for local businesses to support.
SEO gives businesses a competitive edge
There are at least 4.45 billion webpages in Google Search Engine, consumers are hard to locate your website. A recent study shows that the first three organic search ranking positions result in nearly 40%of all click-throughs, while up to 30% of all results on Page 1 and 2 don’t get clicked at all. Therefore, SEO is very important to your business for the competition.
Consumers do not often become customers immediately. It needs to take multiple encounters. As part of your SEO strategy, your informative blog posts can help build trust, familiarity, reproduction, and quality communication. When consumers are able to come out again and start looking for nearby companies, which ones do you think they’ll remember? It MUST BE the website they’ve seen a few times during web surfing instead of they have never heard before over the past few months.
Is it really beneficial for my startup?
Yes, SEO is especially important for small businesses because:
- Travel restrictions cause consumers to find nearby businesses.
- Consumers are looking for businesses to support.
- SEO is a way for businesses to differentiate themselves from their competitors.
- SEO is a long-term growth process and it is cost-effectiveness compared with advertising
- Effective SEO can maximize the exposure on search engine and building trust with your target consumers
