在最近的美國西海岸之行中，財政司司長陳茂波先生拜訪了五家參與香港科技園（HKSTP）初創企業加速計劃的創新香港初創企業。其中之一是GoGoChart，一家在數碼營銷領域通過使用人工智能（AI）取得顯著進展的公司。 展示創新 GoGoChart專注於開發一個基於 AI 的數碼廣告管理平台，旨在簡化廣告流程。陳茂波先生的來訪為 GoGoChart 提供了展示其最新產品解決方案和創新技術的機會。財政司司長對這些初創企業的創業精神表示讚賞，指出：「這些企業家展現了勇於思考和大膽實驗創新的勇氣，利用科技克服重大挑戰。」 橋接區域 陳茂波先生強調了大灣區與舊金山灣區之間合作的重要性，指出這兩個地區在創新和科技方面都擁有卓越的能力。他強調，香港理想地位於「超級連接器」的角色，促進兩地人才、資本和技術的整合。這一聯繫為所有參與者解鎖了更大的商業前景，加強了GoGoChart擴展國際市場的使命。 更大倡議的一部分 GoGoChart 與其他 4 家高潛力初創企業一起，成為 HKSTP 首屆初創企業加速計劃的一員。該計劃於 2024 年初啟動，為這些初創公司提供全面的培訓和量身定制的商業發展支持，並與全球創新平台 Plug and Play 合作，旨在幫助初創企業不僅進軍北美市場，還進入其他國際市場，同時積極尋求投資者和戰略合作夥伴。 展望未來 參加初創企業加速計劃對 GoGoChart 來說是一個重要的步驟，旨在提升其基於 AI 的解決方案並擴大市場影響力。在 HKSTP 的持續支持和行業領導者的洞察下，GoGoChart 準備在數碼營銷領域產生重大影響。隨著公司的發展，GoGoChart 隨時準備解鎖新機會，推動該行業的創新。 總結，GoGoChart 體現了香港初創生態系統的創業精神和創新潛力，使其成為全球數碼營銷舞台上的一個重要參與者。 如果您對創新數碼營銷方案或突破性的 AI 技術感到興奮，歡迎隨時聯絡我們！與 GoGoChart 一同取得成功。
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GoGoChart Group（下稱「GoGoChart」）致力利用嶄新科技打破傳統規限，提供全方位 Web3 及移動營銷方案。GoGoChart 近日榮獲 DHL – 《南華早報》「香港商業獎」的傑出中小企獎，獎項旨在表彰公司在商業及社會上的卓越成就，並投入多元及創新技術，為香港作出貢獻。 圖：（由左至右） DHL Express 香港及澳門高級副總裁暨董事總經理吳志忠、GoGoChart 創辦人兼行政總裁魯曉聚（Daniel Lo）、GoGoChart 資深專案顧問郭海燕（Carbee Kwok）、GoGoChart 副總裁盧冠傑（Liam Lo）、 南華早報 首席執行官蘇嘉媛 香港商業獎 由 1990 年開始舉辦，由專業學術界、商會、銀行，以及過往的得獎者擔住評審，選出業界翹楚。今年，在疫情及經濟動盪的環境下，評審尤其關注公司的社會責任，同時注重公司架構、文化、與員工間的管理及關係、就業機會、符合道德操守的商業行為、顧客的滿意度等等。 Daniel Lo, Founder and CEO, GoGoChart (1st from right) and all winners of DHL – SCMP Hong Kong Business Awards 2022. GoGoChart 創辦人兼行政總裁魯曉聚（Daniel Lo) 表示：「我們很榮幸獲得如此重大的獎項，這不只是個里程碑，也是對公司成長的認可。2022 年的經濟動盪，第三季的狀況更為嚴重。然而，我們為下行經濟作出相應的對策，大大減低對公司的影響。我們的業務收入對比 2021 年增長共超過 50%，而公司規模亦擴大了一倍。」 Daniel 續指，公司文化對我們的發展十分重要，公司人才是 GoGoChart 最重要的資產，在此想感謝他們的努力，以及客戶與投資者的信任，使 GoGoChart 可以實現更多新的里程碑，並獲得業界的認可。 我們相信 2023 年將會是充滿挑戰的一年，GoGoChart 將會繼續迎接挑戰，加強公司的營運模式，並投入更多資源發展科技，創造更多的可能性。
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自 2016 年創立而來， GoGoChart Group 已成功為全球超過 2,000 個品牌進行營銷推廣。在踏進第 6 年，GoGoChart Group 將迎來新變革，我們的服務不再只局限於移動營銷，並將擴展至 Web3 市場營銷。 GoGoChart Group 創辦人兼行政總裁魯曉聚表示：「 GoGoChart 不再只被標籤為『移動營銷』、『代理商』，在數碼轉型的大趨勢下，我們將擴展為全方位服務供應商，為客戶帶來成效導向的市場營銷策略；同時運用嶄新科技打破傳統規限，為行業帶來良好的變革。」 我們初心沒有改變，希望能擔當客戶的強大後盾，為他們提供多元的營銷服務。我們將藉此時機與你分享 GoGoChart Group 的成長歷程。 2016年，由移動營銷起步 回想起 6 年前，當時在香港有不少公司為客戶提供撰寫應用程式的服務，但鮮少有公司推廣應用程式。看見這巿場缺口，GoGoChart 便因此而成立。我們為客戶提供專業的移動營銷服務，將品牌推廣至香港，甚至全球的市場。 期後，我們陸續成為 Apple、Google、Meta、Twitter 的合作夥伴，完成第二種子輪募資，並榮獲 2019 以及 2021 德勤香港高科技高成長10強，及於 2021 年獲得 美國互動廣告局香港分部（IAB HK） 的 最佳線上移動廣告獎項 ，證明我們多年來在移動營銷領域上的實力及成果。 6 年來的成長歷程 除此之外，GoGoChart 的公司規模、客戶種類以及營業額亦增長了不少。在公司規模上，由最初只擁有 5 名員工，到今年增長至 36 名員工，並在中國、菲律賓及台灣設有辦公室。由此可見公司的規模逐漸擴大，同時業務拓展至香港以外的市場。 在客戶種類上，我們成立初期有 95% 的客戶為手機遊戲商，至今已發展至有不同行業及領域的客戶，包括製造業、零售、軟件及手機應用程式、遊戲、新聞及娛樂、電訊、金融、Web3、房地產、營銷及公共關係服務、教育、汽車工業等等，幫助超過 2000 個客戶。這方面的穩健發展印證了移動營銷突破界限性的強大特質。 在營業額方面，我們在 2021 年的總營業額超過 5,000 萬港元，對比 2020 年共增長 265%，而今年首季營業額有三位數的百分比增長，可見 GoGoChart 的業務增長升幅顯著，客戶群亦愈趨多元化。 2022年，展開創新一頁 – Web3 市場營銷 近年，我們見證到新興的 Web3 浪潮如何從不同層面改變我們的生活，例如加密貨幣、NFT 、元宇宙等等項目的出現。自 Facebook 宣布改名為 Meta 後，市場對 Web3 便充滿好奇，更迫不及待推出新產品，以趕上熱潮。 在這股熱潮中，我們看見市場上缺乏 Web3 營銷服務。現時愈來愈多公司嘗試創造 Web3 項目，但由於缺乏專業的教學及意見，公司在籌備、推出，甚至推廣項目時，遇上了不少困難。所以，我們在 2021 年末成立了子公司 —— Titans Block，利用我們豐富的專業營銷經驗及獨有的見解，為客戶提供量身訂做的 Web3 顧問及營銷方案。現時已為多個品牌推廣其 Web3 產品，例如 譚仔國際 的首個 NFT 項目「Souper Hero」、 METASENS 的元宇宙項目 MetaSnake，以及 NFT 遊戲 Apeiron ，均有著卓越及理想的營銷成果。 除了開展 Web3 的市場營銷服務外，我們亦開發了軟體即服務平台（SaaS），亦正計劃推出智能營銷廣告管理平台（CMP）。透過這兩個簡易平台，即使客戶對主流的推廣平台沒有太深入的認識，亦可透過這兩個平台為自己的應用程式進行推廣，並在多個媒介發布廣告，帶來前所未有、一步到底的營銷新體驗。 成為亞洲 Web3 領域的先驅 隨著 Web3 的未來發展，GoGoChart Group 將會緊貼最新的發展方向，為香港以至全球的客戶提供高質素、創新及可靠的營銷策略及顧問意見，並希望成為亞洲 Web3 領域的領導者。 為繼續積極拓展的計劃，我們已完成 B 輪融資，並在第二季獲得 4,600 萬港元的資金。當中所募集的資金將分配於區域拓展，包括中國、日本、台灣、歐美及杜拜，以及科技研發。我們已與台灣的科技平台進行深度合作，有望在未來為客戶提供更多元的服務。 感謝各位的信任 這 6 年的光榮成就，實在有賴背後各位員工的努力拼搏。此外，我們亦想在此感謝各位客戶及品牌的信任及支持，在眾多的營銷公司中，選擇了我們 GoGoChart Group 的服務。我們將繼續懷抱熱誠、本著勇於嘗試的態度，繼續為各位客戶提供優質的服務，成為行業內的可靠夥伴。相信 7 週年將更大放異彩。
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全球移動營銷及技術供應商 GoGoChart Technology Limited（下稱「GoGoChart」）為香港Google App合作夥伴，近日憑藉連續三年平均高達102%的業務收入增長，獲頒兩年一度的「2021德勤香港高科技高成長10強」獎項，為公司連續第二度獲此殊榮，並作為數碼港初創社群成員之一出席頒獎禮。 圖為「2021德勤香港高科技高成長10強」頒獎現場 左起：陳耀邦，德勤TMT行業華南區領導人；魯曉聚（Daniel Lo），GoGoChart創辦人兼行政總裁；盧冠傑（Liam Lo）, GoGoChart銷售及營銷副總裁；譚嘉因教授，香港科技大學工商管理學院院長 此外，GoGoChart團隊成員亦出席了由香港菁英會主辦的「2021前海粵港澳台青年創新創業大賽」香港區頒獎禮，受嘉獎為「創業菁英@前海——企業成長組」成員，將與其餘十一間創業隊伍共同獲得創業資助。 Innovation Elite@Qianhai award ceremony Second from left: Daniel Lo, Founder and CEO of GoGoChart; third from left: Liam Lo, Vice President of Marketing, GoGoChart 圖為「創業菁英@前海」見面會及頒獎現場 左二：魯曉聚（Daniel Lo），GoGoChart創辦人兼行政總裁；左三：盧冠傑（Liam Lo）, GoGoChart銷售及營銷副總裁 根據移動應用市場數據供應商Sensor Tower的 最新報告 ，全球消費者於2021年在移動應用程式的支出高達1,330億美元（約1萬億港元），分別較2020及2019年上升19.7%及21%，蘊含巨大市場潛力。GoGoChart已於香港及亞太市場取得不俗成績，更將業務拓展至大灣區，正式於深圳成立辦事處，助來自中國內地並需要拓展海外市場的手機應用品牌及程式「出海」。 公司亦正積極推進業務模式的多元化及數碼化，並著手研發智能化廣告投放平台CMP（Campaign Management Platform），旨在以更少人手，助預算較為有限的品牌客戶自動投放移動應用及線上廣告。該平台預計於一年內推出，長遠營收潛力或超越現有業務營收水平。 魯曉聚（Daniel Lo），GoGoChart創辦人兼行政總裁 表示：「手機應用程式成為全球消費者生活必需品的同時，亦為各類型的應用程式商家帶來機遇和挑戰。GoGoChart作為亞太區首屈一指的移動營銷科技品牌，不但專注為本港的手機應用程式提供優化服務，亦希望進一步發展智能廣告投放平台，並將領先科技及業務模式帶入中國內地。我們希望把握大灣區的市場機遇，連接香港，輻射全中國，令公司業務在未來三至五年內，達至另一新高度。」 關於GoGoChart GoGoChart 是 Google App 合作夥伴，致力成為全球領先的移動營銷科技品牌。作為香港首此類科技及服務供應商，自 2016 年成立以來，GoGoChart 已成功推廣來自全球逾 60 個國家的超過 2,000 個應用程式及品牌，贏得眾多客戶信任，並逐步發展成為全方位數碼營銷服務商。GoGoChart 的客戶範圍主要涵蓋來自金融、消費品、電子商務及電競行業的財富 500 強、藍籌上市公司及中小企。 GoGoChart於 2019 及 2021 年入選德勤「香港高科技高成長暨明日之星」十強企業、於 2021 年贏得美國互動廣告局香港分部（iAB HK）的首屆「Best Use of Mobile Online Campaign」大獎，並於 2021 年正式成為香港廣告商會的成員。公司於菲律賓及中國內地均設有團隊。
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GoGoChart is honored to be announced the winner of the Deloitte’s 2019 Hong Kong Technology Fast & Rising Star Program, showing a stellar performance with 594% growth! Our CEO Daniel receiving the award, presented by Deloitte. Deloitte established the Technology Fast Awards to recognize 10 fastest-growing tech companies that demonstrate remarkable growth in Hong Kong. Winning companies must have achieved at least three years of business operations and own proprietary intellectual property or proprietary technology that generates substantial operating revenue. Winners of the TF10 program 2019 and Daniel with an awkward smile. Ho Wan (left) and Daniel (Right) from Deloitte. Our team is extremely proud to be recognized in the technology industry by such a prestigious award. Being one of the winners, we are glad that we have amazing clients throughout the whole journey. The award recognizes the value and reflects the hard work of our amazing team. We look to finish off 2019 in high spirits and ready for more challenges in 2020!
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A big thank you to our partners at R ONE LAB, Ella Cheong & Alan Chiu, Solicitors & Notaries, and those who attended the event last week at R ONE ????. R ONE LAB is a series of events for entrepreneurs to connect with a panel of thought leaders, and identify these pain points and look for solutions to cure or prevent as soon as possible, before they become a major issues for their business. Our CEO Daniel Lo joined the panel discussion with two amazing speakers Charles To and Alex So, sharing insightful tips about fundraising for small businesses. We understand how important it is to have guidance and direction for startups entrepreneurs, and it is our pleasure to share experience to all the attendees. The event was successful and we look forward to future sharing sessions with you all soon.
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Our founder Daniel was invited to attend the HKTDC event for a sharing on his startup experience. GoGoChart Technology Limited was founded in 2015, where apps are massively produced and the digital market was extensively impacted. Having been in the industry for 4 years, Daniel and the team have gained solid strategic digital marketing skills for mobile apps. GoGoChart specialised in App Store Optimisation for start. In recent years, GoGoChart has experienced with more channels for marketing strategies such as Google Ads, Facebook Ads and Apple Search Ads. These channels have successfully helped enhanced our clients’ products by providing an all-around service targeting quality users on social platforms. Wi-Fi Ads and outdoor promotions are also services that GoGoChart provides, which are also an excellent source of leads generation. In this competitive industry, app developers are struggling to find its speciality and place in the same category on app stores. GoGoChart also experienced a hard time when it first founded, difficulties as a startup with excessive costings and shortage of resources. The solution of how to succeed as a startup business for Daniel is to embrace failure, “it’s when you experience failure and learn from your mistakes.”
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Nova Esports and GoGoChart are excited to announce our entrance into a strategic partnership to offer a breadth of marketing, advertising and consultancy services to game studios and clients throughout the world. Nova Esports CEO, Anthony Yeung, and GoGoChart CEO, Daniel Lo have been long-time friends and business partners, and are eager to begin this new chapter with a formal strategic partnership between their two companies.Nova Esports is a mobile-focused Esports organization with teams and creators on every continent, and a slew of championships to their name. To close out 2018, Nova was crowned the Arena of Valor European and South American Champions, followed shortly thereafter by a world championship in Clash Royale. Nova’s unrivalled dominance and reach in mobile has given the organization an enormous amount of expertise and knowledge in mobile gaming, across a variety of cultures and genres. GoGoChart is a mobile technology company that empowers their partners and apps to achieve maximum exposure within App Stores. With the growing dominance of mobile in consumers’ everyday lives, and the flood of apps constantly hitting the market, it can be almost impossible for a developer to distinguish itself from the crowd. GoGoChart addresses this problem through a combination of App Store Optimization and targeted search ads with strategic bidding for relevant advertising space. GoGoChart’s client list is a lengthy and prestigious one, with names ranging from Uber, to Alibaba, to BMW. Nova Esports’s extensive mobile-esports know-how combined with GoGoChart’s success in app marketing will represent a first-of-its-kind partnership where clients, particularly those involved in gaming, will gain access to strategic input from important stakeholders in the space, and then be able to amplify their strategy and message through GoGoChart’s existing models. This partnership will also expand both partners’ reach, with GoGoChart now looking beyond their Chinese focus to the rest of the world, where Nova has strong industry connections and a dedicated fanbase. Furthermore, this will solidify Nova’s infrastructure in the Chinese market and substantially strengthen it’s marketing capabilities. #GOGONOVA
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This is the first time GoGoChart is participating in Mob-Ex awards ceremony and we are honoured to receive 2 awards, Best Mobile Team, and Best Location-based Marketing! The Mob-Ex award is an award ceremony for companies from the mobile marketing industry to be rewarded for their brilliance in this fast-growing sector. Entries such as client marketers, media owners, agencies and mobile solution providers are all gathered to celebrate the region’s top mobile marketers. This is the first time GoGoChart is participating in Mob-Ex awards ceremony and we are honoured to receive 2 awards, Best Mobile Team, and Best Location-based Marketing! The Mob-Ex award is an award ceremony for companies from the mobile marketing industry to be rewarded for their brilliance in this fast-growing sector. Entries such as client marketers, media owners, agencies and mobile solution providers are all gathered to celebrate the region’s top mobile marketers. Since the mobile marketing industry is in ever-changing speed with new technology and products being produced every day, it is very challenging for app developers and digital marketing agencies to stand out among rivals. We are honoured to be awarded for Best Mobile Team, which recognises the excellent performance of our over-achievements in performing a client’s assignments over the submission period. This award recognises the time and effort we have put in for our clients and the establishment of our reputation in the mobile marketing industry. About GoGoChart GoGoChart, a tech enabled mobile marketing company headquartered in Hong Kong, being the Google App partner in Hong Kong, its mission is to become the world’s leading mobile marketing technology brand. Since its establishment in 2016, the company has helped over 2,000 brands and apps in more than 60 countries optimize and promote their apps. it has also evolved into an all-rounded digital marketing service provider after winning trust from thousands of brands. Key clients of GoGoChart include Fortune 500 companies, blue chip listed companies and SMEs from the finance, consumer, ecommerce and gaming sectors. GoGoChart was awarded the Hong Kong Technology Fast and Rising Star Program organized by Deloitte both in 2019 and 2021, the Best Use of Mobile Online Campaign (inaugural season) by Interactive Advertising Bureau Hong Kong (iAB HK) in 2021, and officially became an Affiliated Member of The Association of Accredited Advertising Agencies in 2021. The company’s regional teams are situated in the Philippines and mainland China.
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On the 3rd of August, the GoGoChart (GGC) team embarked on a trip to Shanghai, where we participated in Chinajoy 2018, a digital entertainment expo and conference. After 3 years of participating in the conference, this year saw our team perform better than ever before. At Chinajoy, we saw thousands of visitors and exhibitors come together to share their work with the world. Being a part of such a massive exhibition is an experience that is exciting as much as it is humbling, as every year sees new comers flaunting increasingly innovative products or services. Still, GGC never fails to stay ahead of the game. At our booth, we showcased our latest product to the public for the first time. This product in development is a fully automated advertising platform for apps — the first of its kind. Needless to say, it was a moment of pride for all of us — and particularly for Carbee, who was heavily involved in the development of this project. Other team members Liam and Bella worked on lead generation and made numerous successful pitches to prospective clients, particularly to clients from Thailand and Indonesia, where there appears to be a growing market for apps and especially for card games. While Bella and Liam were busy cultivating client relationships, our in-house ASO specialist Lucas, along with our Sales Director Minnie, kept an eye out for competition. According to Lucas, the market for keyword boosting services is very saturated in Mainland China, and competition is therefore stiff. However, Minnie asserts that there are two main things that differentiate GGC’s services from its competitors: Apple Search Ads services, and excellent client relationships. In fact, around 70% of the people we talked to have not even heard of Apple Search Ads before, meaning there is a huge potential market at our fingertips. “This means to enter the China market, there is a lot of education to do, while at the same time, it also means we’re tapping into this area early” — Lucas Chow, ASO specialist Indeed, this is a very exciting time for us. But, after 3 intense but rewarding days of networking, pitching, and — above all — learning, it was time to say goodbye to Chinajoy. Needless to say, our team flew back to Hong Kong with even more knowledge and experience to share with our clients. And that’s all for this week from the GGC team!
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