App 市場營銷

It was great to be back at the Taipei Game Show which took place from 19th — 24th January 2017. It’s one of our favourite game shows of the year as we have a strong client base and following in the Taiwanese market. Three of us attended the show — Carlos Lau, Rain Cheng, and myself (Daniel Lo). Our schedule was jam packed with meetings with many mobile app gaming publishers. It was awesome to lots of old faces from last year and meeting plenty of exciting new companies, too! It’s a testament to our strong product offerings, that not only did we generate lots of leads of mobile apps which need our help, but we all closed several deals on the spot, too! Not many companies can do that, especially in the competitive Taiwanese industry. Building strategic partnerships is the key to growing any business — especially in a B2B company like GoGoChart. We met several potential partners from around the world, and spent quality time, educating them on how we can help their clients acquire more users through the app stores at low effective CPIs. In the Taiwanese market especially, we have several competitors, so most of the gaming publishers we spoke to knew about type of services we offer.However, as our company emphasis is to ensure that not only do we have the best tech team and provide a safe and reliable service.But we also offer the best customer support, which enables us to keep acquiring more and more clients from our competitors and receive new referrals from existing clients every day. The show overall was a great spectacle with both B2B and B2C sections. The Taiwanese LOVE their gaming as you can see by the packed crowds surrounding the booths. An incredible total of 430,000 people visited the show over the few days! Virtual Reality games are booming right now, as I’m sure you’re well aware, and we didn’t see any signs of this trend slowing down. We noticed more and more VR games coming out, drawing rave reviews from lots of the industry experts. Sony, as always, had a huge presence and drew lots of attention from the eager crowds. Especially for their new games “Horizon Zero Dawn,” “NIOH” and “Gran Turismo Sport”. Unfortunately, though, I was too busy in meetings to test out the games, but looking on from the outside, the visuals were extremely impressive! As well as the big publishers, there were lots of indie developers too — all looking to showcase their games and grab the world’s attention. There was a big asian presence, as expected with many from Hong Kong, Japan, and Taiwan. But there were also several from the U.S and Europe, too. Again showing that not only is TGS one of the best shows in Asia, but of the world, as well. After talking with both mobile user acquisition managers and the CEO’s of major gaming publishers, our team realised the importance of providing CUSTOM built packages. Many people kept telling me again and again, that they’re getting fed up of being sold ‘one size fits all’ service, which weren’t specifically tailored to them. This is one of our main strengths. As we believe in always taking the time to understand our client’s SPECIFIC needs BEFORE we ever recommend a solution. This explains why our ‘Keyword Search’ services are really popular at the moment, as each campaign is individually tailors to allow you to acquire high-quality users who are actively searching for an app, just like yours. Instead of the alternative and using push advertising, and pushing your advert onto a prospect who most likely won’t ever spend any money! Each year, the app industry is getting more and more competitive. So, the only way to beat your competition is to experiment and test new and alternative methods to acquire users.

After participating in nearly all of the biggest global gaming shows, the Tokyo Game Show (TGS) was the only one missing from the list. With it being TGS’s 20th anniversary, and promising to be bigger and better than any of their shows before, we knew we had to attend. The show ran from the 15th — 18th of September, with the first two days being B2B and the last two being B2C — with an estimated 400,000 people attending! A record 614 companies exhibited, including the big global player — Sony, Sega, Konami, Capcom, Bandai Namco, 6Waves, and Square Enix. The venue was an enormous convention centre in Chiba, on the outskirts of Tokyo. It was split into over 10 different sections including, Latin America, Europe, Asia, Indie Games, Business Solutions, and Business Matching System areas. Sony, not surprisingly, had a huge presence and showed off their new Playstation VR, which was extremely impressive! Another of the big attractions was Square Enix’s Final Fantasy XV. They set up lots of games for visitors to play and had fans queueing for hours, just to get a chance to test them. CAPCOM also had an impressive booth and showed their new Resident Evil game and movie collections. During the event, we met with many of the world’s leading mobile gaming app publishers, to discuss how we can help them acquire more users around the world. User acquisition costs have been steadily rising, so now, its more important than ever, to find new ways of acquiring high-quality users, at low effective cost per installs (CPI). As you can tell from the pictures, having scantily-clad girls promoting your game is definitely one the strategies they’re using! We also held meetings with numerous gaming studios, who were showcasing their games to find publishing partners. We explained how our services can help them ‘soft launch’ into new countries, test different markets, and gain valuable user metrics — needed to sell their game, raise investment, or find publishing deals. Japan is one of our biggest markets as the mobile gaming industry is enormous. You only have to spend a few minutes walking around the streets to understand why, as everyone you see is on their phones playing a game. The train system in Tokyo is a unique experience, too. Compared to the ‘Underground’ in London or the ‘MTR’ in Hong Kong, there’s no noise from the passengers. Everyone is dead silent, just looking down at their phones, playing one of the latest gaming apps. Our exhibition booth was packed with mobile gaming companies, from not only Japan, but from Europe, China, and South America, too, all wanting to explore how we could work together. Luckily, we have an international team, otherwise, we wouldn’t have been able to cope with the language barriers!