GoGoChart 走向國際市場 https://youtu.be/G_myWVW8JUU影片來源: TVB 近期 GoGoChart 將作為香港財政司司長率領的代表團的一部分前往沙特阿拉伯,參加各類投資洽談,並希望能與當地的投資機構建立聯繫。魯曉聚對未來的合作充滿信心,認為只要有智能電話的地方,就會需要數碼營銷公司的服務,這為未來將 GoGoChart 的 AI 技術推進入中東另一個最大市場作準備。這次的出訪也將展示 GoGoChart 在數碼營銷領域的潛力和應用,成為進軍沙特市場的第一步。 GoGoChart 通過其創新的 AppAura 平台和對 AI 的應用,也通過獲選來到 Plug And Play 接受培訓,正引領香港數碼營銷公司的新潮流。隨著國際市場的擴展,GoGoChart 將持續探索更多機會,與不同的企業合作,共同推動應用程式推廣的發展。未來,GoGoChart 必將在數碼營銷的舞台上發光發熱。 關於 GoGoChart GoGoChart 是一家成立已有 8 年的香港數碼營銷公司,最近獲選到矽谷的全球創新平台Plug and Play接受培訓,Plug and Play 為全球最大新創加速器平台之一,目標是透過連結全球企業家、企業和投資者來推動創新,建立創新生態系,能令 GoGoChart 展現出其在應用程式推廣方面的創新能力。 GoGoChart 創辦人魯曉聚(Daniel Lo)指出,GoGoChart 的前身是一家科技軟件公司,專注於開發手機應用程式,隨著經驗的積累,最終轉型為數碼營銷公司。 創新 AI 廣告投放管理平台 AppAura GoGoChart 推出的 AppAura,是一個利用人工智能(AI)技術的廣告投放管理平台,旨在簡化廣告管理和製作流程。這個平台使得廣告投放變得更為順暢,甚至讓小孩也能輕鬆掌握。魯曉聚表示,AppAura能夠通過分析品牌的社交媒體資料,從過去的廣告中提取關鍵字,生成相關的廣告內容,進一步提升廣告的效果。 行業認證及客戶認可 https://youtu.be/TJyCvvoJ_bU影片來源: KTSF 自成立以來,GoGoChart 獲得了多項獎項,包括登上 2023 年《金融時報》亞洲快速增長公司排行榜,並於 2024 年獲邀世界知名風險投資平台 Lightspeed 成為 Venture Partners,為他們旗下平台中的公司提供一系列數碼營銷服務及諮詢。 而 GoGoChart 客戶群偏佈全球,當中包括著名品牌或企業如 Uber、飛利浦和滙豐銀行。 魯曉聚強調,我們的成功並不在於價格便宜,而是提供高品質的服務,這也是他們獲得新客戶的主要來源。他表示:「客戶口碑推薦,是我們最大的新客戶來源。」 總結,GoGoChart 體現了香港初創生態系統的創業精神和創新潛力,使其成為全球數碼營銷舞台上的一個重要參與者。 如果您對創新數碼營銷方案或突破性的 AI 技術感到興奮,歡迎隨時聯絡我們!與 GoGoChart 一同取得成功。
...As mentioned in our prior blog, the announcement of the elimination of IDFA being default for iOS 14 evoked a response of panic from the mobile marketing community throughout the globe. This means that apps would require explicit permission from users for their data to be tracked. Will users be more compliant with allowing their data to be tracked? Are mobile advertisers being overly pessimistic about the future of IDFA? The data suggests no. In a similar situation during the release of iOS 13, users were presented with the options of Allow while using, Allow once, and Don’t allow regarding location tracking for apps. Digiday put the opt-out rate between 50 – 80% among all users. What will the impact of a scarcely low IDFA opt-in rate, come iOS 14? Mobile marketers will lose out on the granularity once expected from user data and information. As a result, it will become far more difficult to effectively roll out their ads and target relevant users, reducing the value of mobile marketing campaigns and creating a bad user experience for iOS users. Here are some ways you can effectively combat against this: Optimize IDFA compliance strategies There are still many opportunities to encourage IDFA tracking compliance among users. The consent pop up for users to be tracked, allows for some text editability from app developers/marketers. This offers the opportunity for developers and marketers to better explain how “allow tracking” can create stronger, more personalized user experiences. Apple also allows developers to create a separate pop-up that appears prior to the consent pop up. Developers can use this opportunity to better explain the importance of tracking in a more personalized manner. There is also no set time as to when the consent pop up must appear. This means that developers can choose more optimum times to push the consent pop up such as when celebrating an accomplishment in-game when users might be more compliant. Developers can also encourage IDFA tracking compliance through offering users enhanced in-game experiences (e.g. in-game currency) when consenting to user tracking. However, developers must be sure to follow Apple guidelines and not offer users any direct monetary compensation in exchange for tracking compliance. Seek alternatives App developers and marketers will be able to use Apple’s SKAdnetwork for ad attribution, even when users aren’t compliant to IDFA. However, this technology extends only to tracking attribution. Whatever happens, we are in a critical period of change right now, and it is imperative for marketers and developers to explore and experiment with new business models and strategies, bespoke to their products, brand, and recent compliance laws. If you have any questions about how to navigate successfully through these new privacy implementations, please reach out to us to receive a bespoke consultation at [email protected]
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