iphone displaying app store in front of awards

Why is ASO important?

What is ASO?

Before we jump to the big question, let’s understand the fundamentals. App Store Optimization (ASO) is the procedure to enhance the visibility of your app in different app stores and improve your app’s conversion rate. Conversion rate is the percentage of users who move point A to point B. Currently, there are two major app stores within the market; App Store for iOS users and Google Play for Android users. In order for your app to maximise its exposure within these two app stores, you will have to consider the click-through rate (CTR). CTR is the ratio of the number of people who click on the app. Meaning when people are searching through app stores, they will have to click into your app. ASO focuses on optimizing the name, description, icon, screenshots and ratings of the app to increase the installs. Surface of app store on iphone

Difference between ASO and SEO?

You may have heard of the term SEO in digital marketing. Search Engine Optimization (SEO) is the procedure to enhance the visibility of your website in different search engines, for example, Google, Bing and Yahoo. ASO and SEO do share some similarities such as keyword optimization and conversion optimization. However, the checklist of ASO and SEO are very different. 

First of all, ASO and SEO operate on different search engines. ASO works with App Store and Google Play as for SEO it works with Google, Bing and Yahoo. With the aim of ranking higher than other competitors in search engines, ASO focuses on app name, description, keywords, usage and uninstall rate to elevate the ranking. In SEO’s perspective, it pivots on meta tags, headings, keyword density, page speed and bounce rate. 

home screen of a smartphone with different apps

There are many differences between executing ASO and SEO. But more importantly, the goal of ASO and SEO are different as well. ASO focuses on the number of downloads and users, whereas SEO focuses on the traffic for the website to get more potential prospects. 

Why is ASO important?

This is an important question and it is probably why you are here. Let’s start with some interesting facts. There are more than 5 million apps on App Store and Google Play available for users to download. Moreover, on average a person has around 80 apps on their smartphone. Therefore, your app’s competition ratio is 1:62,500. This means that your app is competing against 62,500 apps for a spot in a user’s smartphone. So now the question is how can you stand out from the rest of the competition? Now, this is when ASO comes into play.

As mentioned before, the main goal for ASO is to increase the number of downloads. ASO will center your app to make it more visible and discoverable for relevant users. Your app is facing tough competition. ASO is hugely important because it can help your app grow in an organic way and increase the conversion rate so you can stand out from the crowd. 

How can it help you?

GoGoChart’s CEO, Daniel Lo, once said: “ You can have a great product, but if no-one can find you, you won’t be a success”. Without giving your app the right spotlight, it can have a difficult time for the app to grow and find its way to success. 

GoGoChart specialises in ASO and has helped more than 2000 apps to shine. One of GoGoChart’s client, YOUXIN, developed an app called uSMART. uSMART is a stock trading app that targets users in Hong Kong. Before using GoGoChart’s service, uSMART ranked no.1,380 in Hong Kong because there were many other trading apps in Hong Kong already. The competition for uSMART was intense. However, after implementing GoGoChart’s ASO strategy, there were some astonishing results. uSMART ranked no.2 in overall and no.1 in the finance category. Moreover, the installs of uSMART increased by 439% and the registered users increased by 130%. 

uSMART a trading app on app store

If your app is facing tough competition and obstacles to grow, experts at GoGoChart will ensure your app reaches its full potential.

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