Facebook ads are digital advertisements that are only displayed on Facebook and can be in a range of media forms. Facebook ads can display in the desktop News Feed, the mobile News Feed, and the right column of Facebook on the desktop. The content of Facebook ads is occasionally coupled with news about Facebook friends' social behavior, such as liking a Page.
Facebook is used by over 2.8 billion people, and over 200 million companies have active Pages. Facebook ads are intended to assist businesses in reaching the appropriate people with relevant messaging.
Facebook ads can target specific audiences, having features that allow advertisers to target consumers based on characteristics and categories such as:
Behaviors Target - Facebook ads can target users with the consumer behaviors like prior purchases & device usage.
Connections Choose - The target audience of your Facebook ads will include people who are connected to your Facebook Page or event, or exclude them to find new audiences.
Demographics Target - your Facebook ads will be based on age, gender, education, job title, and more.
Interests Add - interests and hobbies of the people you want your ad to reach, like shopping, sports, and travel.
Location Advertise -in the cities, communities, and countries where you want to do business.
People on Facebook may see Facebook ads in their News Feed, which is a personal stream of updates from their friends, family, and interests. Because Facebook ads target people based on who they are and what interests them, potential consumers will be connected to more relevant products and brands.
With Facebook's monthly active users on the rise and the social network's capacity to target customers based on a variety of factors, Facebook ads appear to be one of the “Must” choices for most marketers.
Therefore, Facebook ads and Facebook marketing have become an indispensable part of the brand in digital marketing. Indeed, GoGoChart can provide ads with accurate targeting on the Facebook platform with our professional social media team’s wealth of experience in Facebook ads. We can leverage our expertise and experience, and turn them into tailor-made Facebook ads and posts, fitting your company tone and manner to build deeper relationships with current customers and enhance product and brand knowledge for the potential customer.
Photo
This format of Facebook ads is a clean, timeless way to convey your message through engaging, quality visuals.
Video
This format of Facebook ads brings your story to life and engages your users with sight, sound, and motion.
Stories
This format of Facebook ads engages customers with fully immersive and creative mobile content.
Messenger
This format of Facebook ads tells your story through conversation. Engage customers personally.
Carousel
This format of Facebook ads conveys your story with the ability to emphasize what you want with up to 10 ad cards.
Slideshow
This format of Facebook ads is a curation of clips that allows you to highlight your message with sight, sound, and motion.
Collection
This format of Facebook ads is a holistic experience, allowing prospective customers to discover, browse and buy.
Playable
This format of Facebook ads allows users to preview your app with this interactive, “try before you buy” feature.
Below is a simple tutorial to create and publish Facebook ads:
To create and publish Facebook ads, you need to go through a series of steps in Ads Manager to complete the setup. Go to your Facebook Business Manager / Meta Business Manager account to find Ads Manager. Within the main menu of Ads Manager, please select "Create" to "Create a Campaign". Next, select the suitable options for your campaign and ad set it to complete the basic settings.
Once the basic setup is complete, please click "Continue" to proceed to the editing panel. Choose your campaign objective, target audience, placement, budget, and ad format in the panel. Varying campaign objectives will have an impact on the outcome of your ad placement. If the target audience of your ad is not limited to the region of Hong Kong, please change the audience location in Audience. Placement and budget will affect the amount of your ad billing or spending. Upon choosing the settings, you can opt to publish the ad or save it as a draft.
Depending on your payment method, the ad payment can be made at different times. You can add a new payment method in your Ads Manager. Facebook accepts credit cards, PayPal, direct debit, etc as available payment methods.
If you need to edit the campaign or view its performance for review or adjustment, you can go to the Ad Center.
Instagram ads are posts that businesses can pay to show to Instagram users. Similar to Facebook ads, Instagram ads can appear in various spots of the app, including users' Feeds, Stories, Explore, and more. Instagram ads may look similar to normal posts but always include a “sponsored” label to indicate that they are Instagram ads. With billion monthly users being active and a large user base of the 18 to 34-year-old demographic on the platform, Instagram ads can be viewed by audiences across the globe and multiple regions and are a great way to appeal to the younger population, drawing them to your businesses and product.
Instagram ads can appear in users' feeds, stories, explore, shopping, reels, and can display in the forms of video, carousel, collection, and IGTV. While largely similar to normal posts, Instagram ads include a "sponsored" label to indicate their ad status. Instagram ads have features that are available exclusively for ad posts such as call-to-action buttons, links, and product catalogs.
To create Instagram ads, the advertiser has to build an ad campaign, set a budget for the display of the ad, and adjust ad placement along with the targeting and duration options to maximize the ad performance.
Most of the advertisers or users choose to create Instagram ads in Meta Ads Manager. In Ads Manager, you select the option to create an ad. Next, choose a campaign objective that supports your goal the most, and fill in the ad details. You will then come to the section of choosing placement which the ad will appear in. Select the placements relevant to “Instagram” and in places you want your ad to display in, and provide links to finish the rest of the settings to submit your ad.
Another way to publish an ad conveniently and though simpler steps can be done on Instagram’s platform directly. You can choose to create a post on Instagram first, then turn it into an ad by selecting the option of “Boost Post”. Next, adjust your targeting options, and set a budget to submit your ad.
No matter which way you choose to publish your ad with, Meta will take time to review your submission. Once it is approved, your ad will be delivered to a matching audience.
Images
This format of Instagram ads gives you opportunities to express compelling visual ideas in one single image.
Videos
This format of Instagram ads gives users a closer and more detailed look at the brands and products.
Carousel
This format of Instagram ads is a series of images or videos to showcase your products or services.
Instagram Stories
This format of Instagram ads can leave a strong impression on users with immersive content.
Reels
This format of Instagram ads integrates sound and motion to captivate your users.
Instagram Shop
This format of Instagram ads takes your customers directly to the products they are interested in.
Instagram ads have one of the best conversion rates among ads on other social media platforms. It is effective at approaching the younger generations for marketers. To accurately target your desired audience and reach your objective with cost-effective planning through Instagram ads, it is essential to seek professional guidance to ensure that your Instagram ads run smoothly every step of the way.
GoGoChart will build, manage, and optimize your Instagram ads and posting, as well as respond to audience feedback. Moreover, we provide professional recommendations for each format of Instagram ads. We will find one that will fit your business and its tone and manner, achieving your marketing objective by leveraging our expert experience.
Campaign Management & Maintenance
Copywriting and Creative Assets
By measuring the performance of your campaign, we can adjust the strategy and your campaign quickly to improve its performance. Given that, we’re able to provide you with a monthly report on the success of your ad campaign. There are several metrics provided by Facebook and Instagram, and below are the most crucial metrics: Reach, Impressions Frequency, Clicks and Click-through Rate, Cost Per Action, Cost Per Click, Return on Ad Spend
GoGoChart is a performance-driven company. We customize the report of what you need to know instead of overwhelming you with all the rough data that can take away your sight of the main goal among all the possible objectives.
Boost your Instagram account awareness and drive your sales with a dedicated Facebook & Instagram Agency
Facebook will remove certain ad targeting options related to sensitive topics before Jan 19, 2022. Expanded ad controls are also expected to be updated and tested to refine the way users receive ad content.
These changes were planned in hope to prevent advertisers from mis-using the ad target options in light of past discriminatory cases, thus reducing negative experiences for users. This will result in less personalized functions and affect how businesses and organizations interact with their audiences through ads.
Here are the updates and suggestions marketers need to know:
In response to the negative feedback from activist groups, advocates and lawmakers about how the ad options could be abused by advertisers to discriminate against minority communities, Facebook made the decision to remove sensitive topics related to the subjects of social causes, political affiliation and public figures from the ad detailed targeting options, any options revolving around racial ethnicity, religions, political stances, health, gender issues and sexual orientations will no longer be available for advertisers to select, starting from late January.
Even though editing the range of targeting options means better ad delivery to users without unnecessary exclusions, people on Facebook may still come across excessive ad content which they do not wish to see. Therefore, Facebook is now expanding the ad controls, giving users the option to see less of the ad content with topics such as politics, alcohol and pets. Very soon, the option will be further expanded to include content that falls within the categories of gambling, weight loss and other unnamed topics.
While the options of sensitive topics stirred a number of controversies, they nevertheless did indeed help advocacy groups, charitable or non-profits organizations and relevant small businesses promote their causes, for which it yielded positive contributions to the society. So they will undoubtedly be affected the most by this set of changes, as it hinders the accuracy of their targeting.
Facebook offers some suggestions and tips for this type of advertisers, to adjust their targeting strategies:
1. Custom Audiences
Custom Audience allows the advertisers to reach and engage with their existing audience, compiling multiple types of Custom Audiences from different sources to widen their targeting options.
Creating Engagement Custom Audiences will make it easy for advocacy or non profit organizations to reach users who are more likely to support their causes and take action towards their campaigns, as it groups together users who have previously interacted with their page or video on Facebook.
Business organizations alternatively can create Website Custom Audience to retarget those who have shown interest in their products and made visits to their websites, or they can opt to create Customer List Custom Audience, focusing on promoting to their old customers.
2. Lookalike Audiences
Using Custom Audiences as seed audiences, businesses can set up Lookalike audiences to target users who have similar interests and preferences with their current audiences, broadening their audience reach.
3. Location Targeting
Location Targeting can be an effective function for businesses to reach the potential customers nearby their physical stores, or from any other regions where they provide services.
If you are already performing a specific social media marketing strategy and have partnered with KOL or influencer to grow the social media presence of your brand on platforms like Facebook and Instagram, simply complementing your social media strategy with Facebook ads or Instagram ads can strengthen its performance.
Facebook ads and Instagram ads allow you to garner massive exposure on particular platforms within a short amount of time. Because every platform has its algorithm, in the initial stages of running your brand’s social media page, it is difficult to get your target audience or platform users to notice your page and posts organically due to the limited exposure. As a result, publishing Facebook ads or Instagram ads is a promising way to highlight your brand and your page from a sea of profiles and posts. Facebook ads and Instagram ads, with their precise audience targeting options, will be able to deliver your sponsored posts or ads to the audiences who are most likely to be interested in your service, products, or the information you are providing on the platform.
If you are interested in further gaining followers and building your brand presence in social space, please take a look at our social media & KOL marketing page to find out more details. Alternatively, you are welcome to book a free consultation session with us to learn more.
Distinguish your product or service with our wide range of award-winning solutions and technologies.
By clicking submit, we’ll use your info to reach out to you directly for your Free Consultation and to keep you updated on GoGoChart news, events, and more. You can unsubscribe from these communications at any time. For more info, please review our Privacy Policy.
Social Media Ads .
Facebook ads are digital advertisements that are only displayed on Facebook and can be in a range of media forms. Facebook ads can display in the desktop News Feed, the mobile News Feed, and the right column of Facebook on the desktop. The content of Facebook ads is occasionally coupled with news about Facebook friends' social behavior, such as liking a Page.
Facebook is used by over 2.8 billion people, and over 200 million companies have active Pages. Facebook ads are intended to assist businesses in reaching the appropriate people with relevant messaging.
Facebook ads can target specific audiences, having features that allow advertisers to target consumers based on characteristics and categories such as:
Behaviors Target - Facebook ads can target users with the consumer behaviors like prior purchases & device usage.
Connections Choose - The target audience of your Facebook ads will include people who are connected to your Facebook Page or event, or exclude them to find new audiences.
Demographics Target - your Facebook ads will be based on age, gender, education, job title, and more.
Interests Add - interests and hobbies of the people you want your ad to reach, like shopping, sports, and travel.
Location Advertise -in the cities, communities, and countries where you want to do business.
People on Facebook may see Facebook ads in their News Feed, which is a personal stream of updates from their friends, family, and interests. Because Facebook ads target people based on who they are and what interests them, potential consumers will be connected to more relevant products and brands.
With Facebook's monthly active users on the rise and the social network's capacity to target customers based on a variety of factors, Facebook ads appear to be one of the “Must” choices for most marketers.
Therefore, Facebook ads and Facebook marketing have become an indispensable part of the brand in digital marketing. Indeed, GoGoChart can provide ads with accurate targeting on the Facebook platform with our professional social media team’s wealth of experience in Facebook ads. We can leverage our expertise and experience, and turn them into tailor-made Facebook ads and posts, fitting your company tone and manner to build deeper relationships with current customers and enhance product and brand knowledge for the potential customer.
Photo
This format of Facebook ads is a clean, timeless way to convey your message through engaging, quality visuals.
Video
This format of Facebook ads brings your story to life and engages your users with sight, sound, and motion.
Stories
This format of Facebook ads engages customers with fully immersive and creative mobile content.
Messenger
This format of Facebook ads tells your story through conversation. Engage customers personally.
Carousel
This format of Facebook ads conveys your story with the ability to emphasize what you want with up to 10 ad cards.
Slideshow
This format of Facebook ads is a curation of clips that allows you to highlight your message with sight, sound, and motion.
Collection
This format of Facebook ads is a holistic experience, allowing prospective customers to discover, browse and buy.
Playable
This format of Facebook ads allows users to preview your app with this interactive, “try before you buy” feature.
Below is a simple tutorial to create and publish Facebook ads:
To create and publish Facebook ads, you need to go through a series of steps in Ads Manager to complete the setup. Go to your Facebook Business Manager / Meta Business Manager account to find Ads Manager. Within the main menu of Ads Manager, please select "Create" to "Create a Campaign". Next, select the suitable options for your campaign and ad set it to complete the basic settings.
Once the basic setup is complete, please click "Continue" to proceed to the editing panel. Choose your campaign objective, target audience, placement, budget, and ad format in the panel. Varying campaign objectives will have an impact on the outcome of your ad placement. If the target audience of your ad is not limited to the region of Hong Kong, please change the audience location in Audience. Placement and budget will affect the amount of your ad billing or spending. Upon choosing the settings, you can opt to publish the ad or save it as a draft.
Depending on your payment method, the ad payment can be made at different times. You can add a new payment method in your Ads Manager. Facebook accepts credit cards, PayPal, direct debit, etc as available payment methods.
If you need to edit the campaign or view its performance for review or adjustment, you can go to the Ad Center.
Connect to brand enthusiasts and prospective customers with GoGoChart’s tailor-made strategies for Instagram ads.
Instagram ads are posts that businesses can pay to show to Instagram users. Similar to Facebook ads, Instagram ads can appear in various spots of the app, including users' Feeds, Stories, Explore, and more. Instagram ads may look similar to normal posts but always include a “sponsored” label to indicate that they are Instagram ads. With billion monthly users being active and a large user base of the 18 to 34-year-old demographic on the platform, Instagram ads can be viewed by audiences across the globe and multiple regions and are a great way to appeal to the younger population, drawing them to your businesses and product.
Instagram ads can appear in users' feeds, stories, explore, shopping, reels, and can display in the forms of video, carousel, collection, and IGTV. While largely similar to normal posts, Instagram ads include a "sponsored" label to indicate their ad status. Instagram ads have features that are available exclusively for ad posts such as call-to-action buttons, links, and product catalogs.
To create Instagram ads, the advertiser has to build an ad campaign, set a budget for the display of the ad, and adjust ad placement along with the targeting and duration options to maximize the ad performance.
Most of the advertisers or users choose to create Instagram ads in Meta Ads Manager. In Ads Manager, you select the option to create an ad. Next, choose a campaign objective that supports your goal the most, and fill in the ad details. You will then come to the section of choosing placement which the ad will appear in. Select the placements relevant to “Instagram” and in places you want your ad to display in, and provide links to finish the rest of the settings to submit your ad.
Another way to publish an ad conveniently and though simpler steps can be done on Instagram’s platform directly. You can choose to create a post on Instagram first, then turn it into an ad by selecting the option of “Boost Post”. Next, adjust your targeting options, and set a budget to submit your ad.
No matter which way you choose to publish your ad with, Meta will take time to review your submission. Once it is approved, your ad will be delivered to a matching audience.
Images
This format of Instagram ads gives you opportunities to express compelling visual ideas in one single image.
Videos
This format of Instagram ads gives users a closer and more detailed look at the brands and products.
Carousel
This format of Instagram ads is a series of images or videos to showcase your products or services.
Instagram Stories
This format of Instagram ads can leave a strong impression on users with immersive content.
Reels
This format of Instagram ads integrates sound and motion to captivate your users.
Instagram Shop
This format of Instagram ads takes your customers directly to the products they are interested in.
Instagram ads have one of the best conversion rates among ads on other social media platforms. It is effective at approaching the younger generations for marketers. To accurately target your desired audience and reach your objective with cost-effective planning through Instagram ads, it is essential to seek professional guidance to ensure that your Instagram ads run smoothly every step of the way.
GoGoChart will build, manage, and optimize your Instagram ads and posting, as well as respond to audience feedback. Moreover, we provide professional recommendations for each format of Instagram ads. We will find one that will fit your business and its tone and manner, achieving your marketing objective by leveraging our expert experience.
Ad Strategy
Campaign Management & Maintenance
Copywriting and Creative Assets
Quality text copy and creative visual assets can attract your target audience and get them engaged. We have experts to craft eye catching text and make striking images for your Facebook ads and Instagram ads. Considering the style and target audience of your brand, our experts will enhance your brand voice and image with text and images.
Data Analysis & Tracking
Monitoring & A/B Testing
By measuring the performance of your campaign, we can adjust the strategy and your campaign quickly to improve its performance. Given that, we’re able to provide you with a monthly report on the success of your ad campaign. There are several metrics provided by Facebook and Instagram, and below are the most crucial metrics: Reach, Impressions Frequency, Clicks and Click-through Rate, Cost Per Action, Cost Per Click, Return on Ad Spend
GoGoChart is a performance-driven company. We customize the report of what you need to know instead of overwhelming you with all the rough data that can take away your sight of the main goal among all the possible objectives.
Boost your Instagram account awareness and drive your sales with a dedicated Facebook & Instagram Agency
Facebook will remove certain ad targeting options related to sensitive topics before Jan 19, 2022. Expanded ad controls are also expected to be updated and tested to refine the way users receive ad content.
These changes were planned in hope to prevent advertisers from mis-using the ad target options in light of past discriminatory cases, thus reducing negative experiences for users. This will result in less personalized functions and affect how businesses and organizations interact with their audiences through ads.
Here are the updates and suggestions marketers need to know:
In response to the negative feedback from activist groups, advocates and lawmakers about how the ad options could be abused by advertisers to discriminate against minority communities, Facebook made the decision to remove sensitive topics related to the subjects of social causes, political affiliation and public figures from the ad detailed targeting options, any options revolving around racial ethnicity, religions, political stances, health, gender issues and sexual orientations will no longer be available for advertisers to select, starting from late January.
Even though editing the range of targeting options means better ad delivery to users without unnecessary exclusions, people on Facebook may still come across excessive ad content which they do not wish to see. Therefore, Facebook is now expanding the ad controls, giving users the option to see less of the ad content with topics such as politics, alcohol and pets. Very soon, the option will be further expanded to include content that falls within the categories of gambling, weight loss and other unnamed topics.
While the options of sensitive topics stirred a number of controversies, they nevertheless did indeed help advocacy groups, charitable or non-profits organizations and relevant small businesses promote their causes, for which it yielded positive contributions to the society. So they will undoubtedly be affected the most by this set of changes, as it hinders the accuracy of their targeting.
Facebook offers some suggestions and tips for this type of advertisers, to adjust their targeting strategies:
1. Custom Audiences
Custom Audience allows the advertisers to reach and engage with their existing audience, compiling multiple types of Custom Audiences from different sources to widen their targeting options.
Creating Engagement Custom Audiences will make it easy for advocacy or non profit organizations to reach users who are more likely to support their causes and take action towards their campaigns, as it groups together users who have previously interacted with their page or video on Facebook.
Business organizations alternatively can create Website Custom Audience to retarget those who have shown interest in their products and made visits to their websites, or they can opt to create Customer List Custom Audience, focusing on promoting to their old customers.
2. Lookalike Audiences
Using Custom Audiences as seed audiences, businesses can set up Lookalike audiences to target users who have similar interests and preferences with their current audiences, broadening their audience reach.
3. Location Targeting
Location Targeting can be an effective function for businesses to reach the potential customers nearby their physical stores, or from any other regions where they provide services.
If you are already performing a specific social media marketing strategy and have partnered with KOL or influencer to grow the social media presence of your brand on platforms like Facebook and Instagram, simply complementing your social media strategy with Facebook ads or Instagram ads can strengthen its performance.
Facebook ads and Instagram ads allow you to garner massive exposure on particular platforms within a short amount of time. Because every platform has its algorithm, in the initial stages of running your brand’s social media page, it is difficult to get your target audience or platform users to notice your page and posts organically due to the limited exposure. As a result, publishing Facebook ads or Instagram ads is a promising way to highlight your brand and your page from a sea of profiles and posts. Facebook ads and Instagram ads, with their precise audience targeting options, will be able to deliver your sponsored posts or ads to the audiences who are most likely to be interested in your service, products, or the information you are providing on the platform.
If you are interested in further gaining followers and building your brand presence in social space, please take a look at our social media & KOL marketing page to find out more details. Alternatively, you are welcome to book a free consultation session with us to learn more.
Distinguish your product or service with our wide range of award-winning solutions and technologies.
By clicking submit, we’ll use your info to reach out to you directly for your Free Consultation and to keep you updated on GoGoChart news, events, and more. You can unsubscribe from these communications at any time. For more info, please review our Privacy Policy.
Social Media Ads .
Facebook ads are digital advertisements that are only displayed on Facebook and can be in a range of media forms. Facebook ads can display in the desktop News Feed, the mobile News Feed, and the right column of Facebook on the desktop. The content of Facebook ads is occasionally coupled with news about Facebook friends' social behavior, such as liking a Page.
Facebook is used by over 2.8 billion people, and over 200 million companies have active Pages. Facebook ads are intended to assist businesses in reaching the appropriate people with relevant messaging.
Facebook ads can target specific audiences, having features that allow advertisers to target consumers based on characteristics and categories such as:
Behaviors Target - Facebook ads can target users with the consumer behaviors like prior purchases & device usage.
Connections Choose - The target audience of your Facebook ads will include people who are connected to your Facebook Page or event, or exclude them to find new audiences.
Demographics Target - your Facebook ads will be based on age, gender, education, job title, and more.
Interests Add - interests and hobbies of the people you want your ad to reach, like shopping, sports, and travel.
Location Advertise -in the cities, communities, and countries where you want to do business.
People on Facebook may see Facebook ads in their News Feed, which is a personal stream of updates from their friends, family, and interests. Because Facebook ads target people based on who they are and what interests them, potential consumers will be connected to more relevant products and brands.
With Facebook's monthly active users on the rise and the social network's capacity to target customers based on a variety of factors, Facebook ads appear to be one of the “Must” choices for most marketers.
Therefore, Facebook ads and Facebook marketing have become an indispensable part of the brand in digital marketing. Indeed, GoGoChart can provide ads with accurate targeting on the Facebook platform with our professional social media team’s wealth of experience in Facebook ads. We can leverage our expertise and experience, and turn them into tailor-made Facebook ads and posts, fitting your company tone and manner to build deeper relationships with current customers and enhance product and brand knowledge for the potential customer.
Photo
This format of Facebook ads is a clean, timeless way to convey your message through engaging, quality visuals.
Video
This format of Facebook ads brings your story to life and engages your users with sight, sound, and motion.
Stories
This format of Facebook ads engages customers with fully immersive and creative mobile content.
Messenger
This format of Facebook ads tells your story through conversation. Engage customers personally.
Carousel
This format of Facebook ads conveys your story with the ability to emphasize what you want with up to 10 ad cards.
Slideshow
This format of Facebook ads is a curation of clips that allows you to highlight your message with sight, sound, and motion.
Collection
This format of Facebook ads is a holistic experience, allowing prospective customers to discover, browse and buy.
Playable
This format of Facebook ads allows users to preview your app with this interactive, “try before you buy” feature.
Below is a simple tutorial to create and publish Facebook ads:
To create and publish Facebook ads, you need to go through a series of steps in Ads Manager to complete the setup. Go to your Facebook Business Manager / Meta Business Manager account to find Ads Manager. Within the main menu of Ads Manager, please select "Create" to "Create a Campaign". Next, select the suitable options for your campaign and ad set it to complete the basic settings.
Once the basic setup is complete, please click "Continue" to proceed to the editing panel. Choose your campaign objective, target audience, placement, budget, and ad format in the panel. Varying campaign objectives will have an impact on the outcome of your ad placement. If the target audience of your ad is not limited to the region of Hong Kong, please change the audience location in Audience. Placement and budget will affect the amount of your ad billing or spending. Upon choosing the settings, you can opt to publish the ad or save it as a draft.
Depending on your payment method, the ad payment can be made at different times. You can add a new payment method in your Ads Manager. Facebook accepts credit cards, PayPal, direct debit, etc as available payment methods.
If you need to edit the campaign or view its performance for review or adjustment, you can go to the Ad Center.
Connect to brand enthusiasts and prospective customers with GoGoChart’s tailor-made strategies for Instagram ads.
Instagram ads are posts that businesses can pay to show to Instagram users. Similar to Facebook ads, Instagram ads can appear in various spots of the app, including users' Feeds, Stories, Explore, and more. Instagram ads may look similar to normal posts but always include a “sponsored” label to indicate that they are Instagram ads. With billion monthly users being active and a large user base of the 18 to 34-year-old demographic on the platform, Instagram ads can be viewed by audiences across the globe and multiple regions and are a great way to appeal to the younger population, drawing them to your businesses and product.
Instagram ads can appear in users' feeds, stories, explore, shopping, reels, and can display in the forms of video, carousel, collection, and IGTV. While largely similar to normal posts, Instagram ads include a "sponsored" label to indicate their ad status. Instagram ads have features that are available exclusively for ad posts such as call-to-action buttons, links, and product catalogs.
To create Instagram ads, the advertiser has to build an ad campaign, set a budget for the display of the ad, and adjust ad placement along with the targeting and duration options to maximize the ad performance.
Most of the advertisers or users choose to create Instagram ads in Meta Ads Manager. In Ads Manager, you select the option to create an ad. Next, choose a campaign objective that supports your goal the most, and fill in the ad details. You will then come to the section of choosing placement which the ad will appear in. Select the placements relevant to “Instagram” and in places you want your ad to display in, and provide links to finish the rest of the settings to submit your ad.
Another way to publish an ad conveniently and though simpler steps can be done on Instagram’s platform directly. You can choose to create a post on Instagram first, then turn it into an ad by selecting the option of “Boost Post”. Next, adjust your targeting options, and set a budget to submit your ad.
No matter which way you choose to publish your ad with, Meta will take time to review your submission. Once it is approved, your ad will be delivered to a matching audience.
Images
This format of Instagram ads gives you opportunities to express compelling visual ideas in one single image.
Videos
This format of Instagram ads gives users a closer and more detailed look at the brands and products.
Carousel
This format of Instagram ads is a series of images or videos to showcase your products or services.
Instagram Stories
This format of Instagram ads can leave a strong impression on users with immersive content.
Reels
This format of Instagram ads integrates sound and motion to captivate your users.
Instagram Shop
This format of Instagram ads takes your customers directly to the products they are interested in.
Instagram ads have one of the best conversion rates among ads on other social media platforms. It is effective at approaching the younger generations for marketers. To accurately target your desired audience and reach your objective with cost-effective planning through Instagram ads, it is essential to seek professional guidance to ensure that your Instagram ads run smoothly every step of the way.
GoGoChart will build, manage, and optimize your Instagram ads and posting, as well as respond to audience feedback. Moreover, we provide professional recommendations for each format of Instagram ads. We will find one that will fit your business and its tone and manner, achieving your marketing objective by leveraging our expert experience.
Ad Strategy
Campaign Management & Maintenance
Copywriting and Creative Assets
Data Analysis & Tracking
Monitoring & A/B Testing
By measuring the performance of your campaign, we can adjust the strategy and your campaign quickly to improve its performance.
Given that, we’re able to provide you with a monthly report on the success of your ad campaign.
There are several metrics provided by Facebook and Instagram, and below are the most crucial metrics: Reach, Impressions Frequency, Clicks and Click-through Rate, Cost Per Action, Cost Per Click, Return on Ad Spend
GoGoChart is a performance-driven company. We customize the report of what you need to know instead of overwhelming you with all the rough data that can take away your sight of the main goal among all the possible objectives.
Facebook will remove certain ad targeting options related to sensitive topics before Jan 19, 2022. Expanded ad controls are also expected to be updated and tested to refine the way users receive ad content.
These changes were planned in hope to prevent advertisers from mis-using the ad target options in light of past discriminatory cases, thus reducing negative experiences for users. This will result in less personalized functions and affect how businesses and organizations interact with their audiences through ads.
Here are the updates and suggestions marketers need to know:
In response to the negative feedback from activist groups, advocates and lawmakers about how the ad options could be abused by advertisers to discriminate against minority communities, Facebook made the decision to remove sensitive topics related to the subjects of social causes, political affiliation and public figures from the ad detailed targeting options, any options revolving around racial ethnicity, religions, political stances, health, gender issues and sexual orientations will no longer be available for advertisers to select, starting from late January.
Even though editing the range of targeting options means better ad delivery to users without unnecessary exclusions, people on Facebook may still come across excessive ad content which they do not wish to see. Therefore, Facebook is now expanding the ad controls, giving users the option to see less of the ad content with topics such as politics, alcohol and pets. Very soon, the option will be further expanded to include content that falls within the categories of gambling, weight loss and other unnamed topics.
While the options of sensitive topics stirred a number of controversies, they nevertheless did indeed help advocacy groups, charitable or non-profits organizations and relevant small businesses promote their causes, for which it yielded positive contributions to the society. So they will undoubtedly be affected the most by this set of changes, as it hinders the accuracy of their targeting.
Facebook offers some suggestions and tips for this type of advertisers, to adjust their targeting strategies:
1. Custom Audiences
Custom Audience allows the advertisers to reach and engage with their existing audience, compiling multiple types of Custom Audiences from different sources to widen their targeting options.
Creating Engagement Custom Audiences will make it easy for advocacy or non profit organizations to reach users who are more likely to support their causes and take action towards their campaigns, as it groups together users who have previously interacted with their page or video on Facebook.
Business organizations alternatively can create Website Custom Audience to retarget those who have shown interest in their products and made visits to their websites, or they can opt to create Customer List Custom Audience, focusing on promoting to their old customers.
2. Lookalike Audiences
Using Custom Audiences as seed audiences, businesses can set up Lookalike audiences to target users who have similar interests and preferences with their current audiences, broadening their audience reach.
3. Location Targeting
Location Targeting can be an effective function for businesses to reach the potential customers nearby their physical stores, or from any other regions where they provide services.
If you are already performing a specific social media marketing strategy and have partnered with KOL or influencer to grow the social media presence of your brand on platforms like Facebook and Instagram, simply complementing your social media strategy with Facebook ads or Instagram ads can strengthen its performance.
Facebook ads and Instagram ads allow you to garner massive exposure on particular platforms within a short amount of time. Because every platform has its algorithm, in the initial stages of running your brand’s social media page, it is difficult to get your target audience or platform users to notice your page and posts organically due to the limited exposure. As a result, publishing Facebook ads or Instagram ads is a promising way to highlight your brand and your page from a sea of profiles and posts. Facebook ads and Instagram ads, with their precise audience targeting options, will be able to deliver your sponsored posts or ads to the audiences who are most likely to be interested in your service, products, or the information you are providing on the platform.
If you are interested in further gaining followers and building your brand presence in social space, please take a look at our social media & KOL marketing page to find out more details. Alternatively, you are welcome to book a free consultation session with us to learn more.
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