One of the biggest challenges for copywriting is optimizing your writing for search engine optimization (SEO). If you want to get your content to reach more audiences, SEO can definitely help. Here are some suggestions to maximise impressions in a quick and effective way.
1. Find the Keywords
After coming up with a topic for your content, choosing keywords is the second step of SEO. Identifying and targeting keywords is a compulsory process within digital marketing.
It is recommended to keep your title under 60 characters long, or else search engines may cut part of the title off and add an ellipsis (“…”). To prevent more important words from being cut, it is better to put the most significant keywords at the beginning of the title. According to Moz’s test and experience, the closer to the beginning keywords are put, the higher positive impact on search rankings this may have.
URL is a web address, consisting of a protocol, domain name and path. For example: In the URL https://www.gogochart.com/blog/, https:// is protocol, “www.gogochart.com“ is the domain name and ”blog“ is a path. URLs can improve SEO as well as it is human-readable.
When we put keywords into URLs, it increases the page’s relevance and becomes more visible on search engines.
4. Place Internal and Outbound Link
Links are super important for SEO.
There are a total of 3 kinds of links for SEO: internal, inbound and outbound. Here is the definition:
- Internal link: link within your website
- Outbound link: link with different domain name and put on your website
- Inbound link: your link is put on other websites with different domain name
Though inbound links have the highest SEO value, it cannot be controlled by ourselves if we only have 1 website. For optimal results, it is better to put both internal link and outbound link anywhere in your website such as Related Pages, Content and Site Navigation. ? Can you find any internal and outbound links on this page? ( Learn more: Your Hidden SEO Weapon: Backlinks )
5. Repeat the Keywords Several Times in Content
Repeating keywords is an essential part of SEO. It is suggested to repeat your primary keywords one to two times in both your opening and closing paragraphs. Keywords can also appear at subheadings and the main body of the content so that search engines can detect the keyword density and boost your ranking.
GoGoChart, a tech enabled mobile marketing company headquartered in Hong Kong, being the first to be certified by Apple and the Google App partner in Hong Kong, its mission is to become the world’s leading mobile marketing technology brand. Since its establishment in 2016, the company has helped over 2,000 brands and apps in more than 60 countries optimize and promote their apps. it has also evolved into an all-rounded digital marketing service provider after winning trust from thousands of brands. Key clients of GoGoChart include Fortune 500 companies, blue chip listed companies and SMEs from the finance, consumer, ecommerce and gaming sectors.
GoGoChart was awarded the Hong Kong Technology Fast and Rising Star Program organized by Deloitte both in 2019 and 2021, the Best Use of Mobile Online Campaign (inaugural season) by Interactive Advertising Bureau Hong Kong (iAB HK) in 2021, and officially became an Affiliated Member of The Association of Accredited Advertising Agencies in 2021. The company’s regional teams are situated in the Philippines and mainland China.