Google Ads Updates: All The Latest News for Marketers
Google has launched its new Ads Privacy Hub to support businesses in their pursuit of online advertising growth in a changing digital landscape. The resource site provides advertisers with the latest privacy changes and their impact on ad performance, helps businesses build a first-party database for an effective privacy-preserving ad strategy, and offers tactical examples of how Google's privacy-first measurement solutions work together to help achieve goals.
Additionally, the site features a planning tool that helps businesses find the right measurement solutions to power their privacy-first ad strategy by answering a few short questions about their Google Ads account setup. Google believes that it can improve user privacy while giving marketers the digital insights and tools they need to grow their businesses, and thus, the company will continue investing in privacy-preserving advertising solutions and equipping businesses with resources like the Ads Privacy Hub.
It is now possible to forecast the performance of Video Action Campaigns (VAC) by utilizing a new feature of Reach Planner in Google Ads. This feature enables advertisers to predict the outlooks on the performance evaluated through conversions, views, reach, and impressions based metrics, which are based on the users' preferred audience, budget, geographic locations and other settings. The forecasts are established according to the trends in the ad market that have been observed previously together with campaigns that had similar goals.
Advertisers can now select 'Action - Online Conversion' as a goal when configuring a plan through Reach Planner, and VAC can now be added to existing plans. This launch marks an advantage where users can accommodate their campaigns across awareness and action within the funnel for creating a comprehensive YouTube strategy to gain maximum campaign optimization from it—according to studies from Nielsen Meta-Analysis, clients saw 10% higher ROI compared to those who concentrated solely on awareness advertising.