App Marketing Trends: What Is Buzzing
Google Play Console is introducing new features to give developers more control and flexibility over the app review process. A new section called "Changes ready to send for review" will appear on the Publishing overview page, where any changes that are subject to review will be listed, instead of being automatically sent. This means that developers can send multiple changes for review together whenever they're ready. If managed publishing is turned on, changes will appear in the "Ready to publish" section as soon as they're approved, and developers can publish them whenever they want. If managed publishing is turned off, changes will be published automatically once approved. In addition, developers can remove changes that have already been sent for review or are ready to publish, giving them even more flexibility.
This new functionality aims to add predictability and control to the app publishing process, as developers can make changes to different parts of their app at their own pace, and have confidence that changes won't be sent for review or published until they're ready. Developers can also choose to turn on managed publishing to control when approved changes are published, which is useful if plans change or if they don't want changes to go live at a certain time. Overall, these new features give developers more control over the app review process and the ability to launch with confidence.
Apple has launched a free tool called Business Connect, which allows businesses of all sizes to manage and customize the way information appears to more than a billion Apple app users. Business owners can use their existing Apple ID or create a new one to register for the service at the self-service website. Once the business has logged in and Apple has verified their credentials, they can claim their location(s) and update and personalize their place card, all for free. The tool enables businesses to manage their interactive place card on Apple Maps, including updating photos and logos, inviting customers to take actions like ordering food or making a reservation directly from Maps, and presenting customers with special promotions.
A new feature called Showcases, currently only available to US businesses, enables businesses to present customers with offers and incentives, like seasonal menu items and product discounts. Business Connect complements other Apple services designed to help small businesses grow and reach customers, including Tap to Pay on iPhone, which enables businesses to securely accept contactless payment through a simple tap to their iPhone, and Business Essentials, a subscription that offers device management, 24/7 support and cloud storage.