Chinajoy 2018

On the 3rd of August, the GoGoChart (GGC) team embarked on a trip to Shanghai, where we participated in Chinajoy 2018, a digital entertainment expo and conference. After 3 years of participating in the conference, this year saw our team perform better than ever before.

At Chinajoy, we saw thousands of visitors and exhibitors come together to share their work with the world. Being a part of such a massive exhibition is an experience that is exciting as much as it is humbling, as every year sees new comers flaunting increasingly innovative products or services. Still, GGC never fails to stay ahead of the game. At our booth, we showcased our latest product to the public for the first time. This product in development is a fully automated advertising platform for apps — the first of its kind. Needless to say, it was a moment of pride for all of us — and particularly for Carbee, who was heavily involved in the development of this project. Other team members Liam and Bella worked on lead generation and made numerous successful pitches to prospective clients, particularly to clients from Thailand and Indonesia, where there appears to be a growing market for apps and especially for card games.

While Bella and Liam were busy cultivating client relationships, our in-house ASO specialist Lucas, along with our Sales Director Minnie, kept an eye out for competition. According to Lucas, the market for keyword boosting services is very saturated in Mainland China, and competition is therefore stiff. However, Minnie asserts that there are two main things that differentiate GGC’s services from its competitors: Apple Search Ads services, and excellent client relationships. In fact, around 70% of the people we talked to have not even heard of Apple Search Ads before, meaning there is a huge potential market at our fingertips.

“This means to enter the China market, there is a lot of education to do, while at the same time, it also means we’re tapping into this area early” — Lucas Chow, ASO specialist

Indeed, this is a very exciting time for us. But, after 3 intense but rewarding days of networking, pitching, and — above all — learning, it was time to say goodbye to Chinajoy. Needless to say, our team flew back to Hong Kong with even more knowledge and experience to share with our clients.

And that’s all for this week from the GGC team!

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