Category: Search engine

Your Hidden SEO Weapon: Backlinks

Backlinks are the primary component within Google’s algorithm for determining a site’s page rank. When Google sees authoritative, credible sites linking back to your own site, they will deem your site as authoritative and improve your page ranking. This regularly overlooked tool is often avoided due to the extra perceived effort it takes to implement. […]

SEO Content: 5 Quick & Easy to Improve Ranking

SEO Content: 5 Quick & Easy to Improve Ranking One of the biggest challenges for copywriting is optimizing your writing for search engine optimization (SEO). If you want to get your content to reach more audiences, SEO can definitely help. Here are some suggestions to maximise impressions in a quick and effective way. 1. Find […]

covid 19 mask on wall

How Has the Pandemic Reshaped Marketing?

The COVID-19 pandemic has spread around the world and it’s still unclear when it’ll all be over. The pandemic has changed our behaviours and lifestyles, even forcing many businesses to shut down, and making most people stay inside their homes. This increase internet usage by 70%. And mobile app usage increased by 40% according to […]


Turning adversity into opportunity The internet usage is the highest it’s ever been and it has surged by between 50% and 70%. At the same time, SEO becomes more important to increase the website visible to a higher number and there is a ton of opportunity to employ the right digital marketing strategy. As we […]