Category: Mobile Marketing

Facebook ad manager

How Effective are Facebook Ads?

Facebook Ads is one of the most cost-effective and analytical marketing tools in the industry. However, it is neglected by many small and medium businesses in Hong Kong. Here’s why Facebook Ads has the potential to become an essential part of your marketing strategy.   Regularly overlooked, Facebook Ads have become an integral component of many […]

covid 19 mask on wall

How Has the Pandemic Reshaped Marketing?

The COVID-19 pandemic has spread around the world and it’s still unclear when it’ll all be over. The pandemic has changed our behaviours and lifestyles, even forcing many businesses to shut down, and making most people stay inside their homes. This increase internet usage by 70%. And mobile app usage increased by 40% according to […]

man leaving a positive review from a list of rating options

How App Store Ratings Can Make or Break You

For better or worse, app ratings are an integral part of any app store. However, the effects of app ratings are regularly the deciding factor in whether to install a new app or not, making app ratings one of the most fundamental components of app store optimization. Unsurprisingly, app store ratings are one of the first […]

iphone displaying app store in front of awards

Why is ASO important?

What is ASO? Before we jump to the big question, let’s understand the fundamentals. App Store Optimization (ASO) is the procedure to enhance the visibility of your app in different app stores and improve your app’s conversion rate. Conversion rate is the percentage of users who move point A to point B. Currently, there are […]