Category: Mobile Marketing

Linky Chan

Case Study – AXA

In 2019 AXA launched their app Emma by AXA, a health and lifestyle chatbot app. While the app was praised for its innovativeness and forward-thinking

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App Store Optimization
Liam Lo

How to Prepare for IDFA?

As mentioned in our prior blog, the announcement of the elimination of IDFA being default for iOS 14 evoked a response of panic from the

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