Category: Mobile Marketing

Case Study – AXA

GoGoChart Case Study: Emma by AXA In 2019 AXA launched their app Emma by AXA, a health and lifestyle chatbot app. While the app was praised for its innovativeness and forward-thinking approach, it garnered some negative critics from users who emphasised the various bugs and technical issues prevalent in the app. In 2020, a revamped […]

data for user usage

How to Prepare for IDFA?

IDFA for marketers and developers As mentioned in our prior blog, the announcement of the elimination of IDFA being default for iOS 14 evoked a response of panic from the mobile marketing community throughout the globe. This means that apps would require explicit permission from users for their data to be tracked.  Will users be […]

ios 14 with iphone and ipad

What is iOS 14?

About iOS 14 On 16th of September, Apple released iOS 14, the system was introduced back in June 2020. There are significant changes from the appearance to the functionality of the system. For instance, the widgets that can be dragged across different screens, app library which allows the user to see every app on the […]

Facebook ad manager

How Effective are Facebook Ads?

Facebook Ads is one of the most cost-effective and analytical marketing tools in the industry. However, it is neglected by many small and medium businesses in Hong Kong. Here’s why Facebook Ads has the potential to become an essential part of your marketing strategy.   Regularly overlooked, Facebook Ads have become an integral component of many […]