Category: Marketing

“I slept in my office for months” — Entrepreneur & Investor Advice

On Thursday 3rd November, we held our latest roadshow event at CoCoon. CoCoon Ignite Ventures are one of Betatron’s founding partners, so it was a great honour to hold the event in their impressive coworking space in Causeway Bay. We like to start our events with a local Hong Kong entrepreneur sharing their startup journey to the audience, […]

6 Things You Need To Know About Launching Your App Into China

Launching your app into China offers a huge opportunity which most app developers and publishers can’t afford to miss. Here are 6 Things you need to know before launching your app into China. 1. Learn About the Different App Stores There are hundreds of different Android mobile app stores in China, with each one focusing […]

5 Things You Need to Know About Optimizing Your App Store Listing (ASO)

Here’s the problem. You can have the best app in the world, but if no-one can find it on the App stores, you’re missing out on thousands of potential users. The solution is App Store Optimization, often known as ‘ASO’. Here are 5 things you need to know. 1.ASO has two main goals When optimizing […]

Taipei Game Show 2017

It was great to be back at the Taipei Game Show which took place from 19th — 24th January 2017. It’s one of our favourite game shows of the year as we have a strong client base and following in the Taiwanese market. Three of us attended the show — Carlos Lau, Rain Cheng, and myself (Daniel Lo).   […]