Category: Marketing

Predicting Mobile and In-App Advertising Trends

In the last decade, mobile and in-app advertising have seen immense growth as the world shifts from desktop to mobile. In our increasingly digitized world, it is no surprise that people want fast results: they look for the most efficient way to do something. One of these ways is an app. Today, the average mobile […]

Top 7 Mistakes Made When App Rank Boosting

1. Having Less Than 4 Stars It’s always a common question — “What star rating should we aim for in the app store?” The answer has changed over time. Current research from appentive.com shows that: 98% of the top 100 free apps have at least 4 stars 92% of the top 100 paid apps have […]

How to Acquire Users for Your App

One of the hardest challenges that developers face is how to get users to initially try your app. You can have the best app in the world, but if no-one uses it, it will still fail. Creating a well thought out user acquisition strategy is critical for your app to have any chance of success. […]

7 Things You Need to Know About Mobile App Cost-Per-Install Values

Figuring out how much it costs for someone to install your app is a critical metric needed in order to help your app scale successfully. This metric is Cost Per Install (CPI). In a ‘Cost Per Install’ campaign, you place a digital advert across a media channel, with the aim of encouraging users to click […]