Category: Marketing

ios 14 with iphone and ipad

What is iOS 14?

About iOS 14 On 16th of September, Apple released iOS 14, the system was introduced back in June 2020. There are significant changes from the appearance to the functionality of the system. For instance, the widgets that can be dragged across different screens, app library which allows the user to see every app on the […]

Facebook ad manager

How Effective are Facebook Ads?

Facebook Ads is one of the most cost-effective and analytical marketing tools in the industry. However, it is neglected by many small and medium businesses in Hong Kong. Here’s why Facebook Ads has the potential to become an essential part of your marketing strategy.   Regularly overlooked, Facebook Ads have become an integral component of many […]

covid 19 mask on wall

How Has the Pandemic Reshaped Marketing?

The COVID-19 pandemic has spread around the world and it’s still unclear when it’ll all be over. The pandemic has changed our behaviours and lifestyles, even forcing many businesses to shut down, and making most people stay inside their homes. This increase internet usage by 70%. And mobile app usage increased by 40% according to […]

iphone displaying app store in front of awards

Why is ASO important?

What is ASO? Before we jump to the big question, let’s understand the fundamentals. App Store Optimization (ASO) is the procedure to enhance the visibility of your app in different app stores and improve your app’s conversion rate. Conversion rate is the percentage of users who move point A to point B. Currently, there are […]