Category: Appstore Optimisation

data for user usage

How to Prepare for IDFA?

IDFA for marketers and developers As mentioned in our prior blog, the announcement of the elimination of IDFA being default for iOS 14 evoked a response of panic from the mobile marketing community throughout the globe. This means that apps would require explicit permission from users for their data to be tracked.  Will users be […]

ios 14 with iphone and ipad

What is iOS 14?

About iOS 14 On 16th of September, Apple released iOS 14, the system was introduced back in June 2020. There are significant changes from the appearance to the functionality of the system. For instance, the widgets that can be dragged across different screens, app library which allows the user to see every app on the […]

man leaving a positive review from a list of rating options

How App Store Ratings Can Make or Break You

For better or worse, app ratings are an integral part of any app store. However, the effects of app ratings are regularly the deciding factor in whether to install a new app or not, making app ratings one of the most fundamental components of app store optimization. Unsurprisingly, app store ratings are one of the first […]

iphone displaying app store in front of awards

Why is ASO important?

What is ASO? Before we jump to the big question, let’s understand the fundamentals. App Store Optimization (ASO) is the procedure to enhance the visibility of your app in different app stores and improve your app’s conversion rate. Conversion rate is the percentage of users who move point A to point B. Currently, there are […]