Category: Appstore Optimisation

What Does the Release of iOS 15 Mean to Mobile App Advertisers?

What Does the Release of iOS 15 Mean to Mobile App Advertisers? By Michael Liu, Digital Marketing Specialist, GoGoChart Every time when Apple releases updates, it causes great deal of ripples and discussions across the advertising and marketing industry. Apple’s movements require ready adaptability from marketers to stay competitive in the game.  There has been […]

Initial and Essential Steps to Improve Your App Performance – ASO Breakdown

Initial and Essential Steps to Improve Your App Performance – ASO Breakdown By Liam Lo, Vice President of Marketing, GoGoChart The global app economy embodies a remarkable size of market – US$6.3 trillion in 2021 according to Statista. Mobile apps are merged into our modern lifestyle from social media, messenger, gaming, video streaming, banking and […]

ASO Localization Guidelines for the iOS app Store in Mainland China

by Ollie Leung “Leading users to an app is one thing, convincing them to download the app is another.” With the launch of Apple Search Ads (renamed as Apple Ads) in China, countless app developers and brands are clamouring to utilize this newest mobile marketing tool to get a slice of the Apple App Store […]

Case Study – AXA

GoGoChart Case Study: Emma by AXA In 2019 AXA launched their app Emma by AXA, a health and lifestyle chatbot app. While the app was praised for its innovativeness and forward-thinking approach, it garnered some negative critics from users who emphasised the various bugs and technical issues prevalent in the app. In 2020, a revamped […]