by Ollie Leung “Leading users to an app is one thing, convincing them to download the app is another.” With the launch of Apple Search Ads (renamed as Apple Ads) in China, countless app developers and brands are clamouring to utilize this newest mobile marketing tool to get a slice of the Apple App Store […]
GoGoChart Case Study: Emma by AXA In 2019 AXA launched their app Emma by AXA, a health and lifestyle chatbot app. While the app was praised for its innovativeness and forward-thinking approach, it garnered some negative critics from users who emphasised the various bugs and technical issues prevalent in the app. In 2020, a revamped […]
IDFA for marketers and developers As mentioned in our prior blog, the announcement of the elimination of IDFA being default for iOS 14 evoked a response of panic from the mobile marketing community throughout the globe. This means that apps would require explicit permission from users for their data to be tracked. Will users be […]
About iOS 14 On 16th of September, Apple released iOS 14, the system was introduced back in June 2020. There are significant changes from the appearance to the functionality of the system. For instance, the widgets that can be dragged across different screens, app library which allows the user to see every app on the […]