1. Having Less Than 4 Stars It’s always a common question — “What star rating should we aim for in the app store?” The answer has changed over time. Current research from appentive.com shows that: 98% of the top 100 free apps have at least 4 stars 92% of the top 100 paid apps have […]
One of the hardest challenges that developers face is how to get users to initially try your app. You can have the best app in the world, but if no-one uses it, it will still fail. Creating a well thought out user acquisition strategy is critical for your app to have any chance of success. […]
Figuring out how much it costs for someone to install your app is a critical metric needed in order to help your app scale successfully. This metric is Cost Per Install (CPI). In a ‘Cost Per Install’ campaign, you place a digital advert across a media channel, with the aim of encouraging users to click […]
On Thursday 3rd November, we held our latest roadshow event at CoCoon. CoCoon Ignite Ventures are one of Betatron’s founding partners, so it was a great honour to hold the event in their impressive coworking space in Causeway Bay. We like to start our events with a local Hong Kong entrepreneur sharing their startup journey to the audience, […]