Category: App

ASO Localization Guidelines for the iOS app Store in Mainland China

by Ollie Leung “Leading users to an app is one thing, convincing them to download the app is another.” With the launch of Apple Search Ads (renamed as Apple Ads) in China, countless app developers and brands are clamouring to utilize this newest mobile marketing tool to get a slice of the Apple App Store […]

Case Study – AXA

GoGoChart Case Study: Emma by AXA In 2019 AXA launched their app Emma by AXA, a health and lifestyle chatbot app. While the app was praised for its innovativeness and forward-thinking approach, it garnered some negative critics from users who emphasised the various bugs and technical issues prevalent in the app. In 2020, a revamped […]

ios 14 with iphone and ipad

What is iOS 14?

About iOS 14 On 16th of September, Apple released iOS 14, the system was introduced back in June 2020. There are significant changes from the appearance to the functionality of the system. For instance, the widgets that can be dragged across different screens, app library which allows the user to see every app on the […]

Facebook ad manager

How Effective are Facebook Ads?

Facebook Ads is one of the most cost-effective and analytical marketing tools in the industry. However, it is neglected by many small and medium businesses in Hong Kong. Here’s why Facebook Ads has the potential to become an essential part of your marketing strategy.   Regularly overlooked, Facebook Ads have become an integral component of many […]