Every time when Apple releases updates, it causes great deal of ripples and discussions across the advertising and marketing industry. Apple’s movements require ready adaptability
The global app economy embodies a remarkable size of market – US$6.3 trillion in 2021 according to Statista. Mobile apps are merged into our modern
“Leading users to an app is one thing, convincing them to download the app is another.” With the launch of Apple Search Ads (renamed
In 2019 AXA launched their app Emma by AXA, a health and lifestyle chatbot app. While the app was praised for its innovativeness and forward-thinking
On 16th of September, Apple released iOS 14, the system was introduced back in June 2020. There are significant changes from the appearance to
Facebook Ads is one of the most cost-effective and analytical marketing tools in the industry. However, it is neglected by many small and medium businesses
