Category: App Store Optimization (ASO)

App
Linky Chan

Case Study – AXA

In 2019 AXA launched their app Emma by AXA, a health and lifestyle chatbot app. While the app was praised for its innovativeness and forward-thinking

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App Store Optimization
Liam Lo

How to Prepare for IDFA?

As mentioned in our prior blog, the announcement of the elimination of IDFA being default for iOS 14 evoked a response of panic from the

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App
Michael Liu

What is iOS 14?

  On 16th of September, Apple released iOS 14, the system was introduced back in June 2020. There are significant changes from the appearance to

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