Your Hidden SEO Weapon: Backlinks

Backlinks are the primary component within Google’s algorithm for determining a site’s page rank. When Google sees authoritative, credible sites linking back to your own site, they will deem your site as authoritative and improve your page ranking. This regularly overlooked tool is often avoided due to the extra perceived effort it takes to implement.Continue reading “Your Hidden SEO Weapon: Backlinks”

SEO Content: 5 Quick & Easy to Improve Ranking

One of the biggest challenges for copywriting is optimizing your writing for search engine optimization (SEO). If you want to get your content to reach more audiences, SEO can definitely help. Here are some suggestions to maximise impressions in a quick and effective way.   1. Find the Keywords After coming up with a topicContinue reading “SEO Content: 5 Quick & Easy to Improve Ranking”

Case Study – AXA

In 2019 AXA launched their app Emma by AXA, a health and lifestyle chatbot app. While the app was praised for its innovativeness and forward-thinking approach, it garnered some negative critics from users who emphasised the various bugs and technical issues prevalent in the app. In 2020, a revamped and improved Emma by AXA wasContinue reading “Case Study – AXA”

How Effective are Facebook Ads?

Facebook Ads is one of the most cost-effective and analytical marketing tools in the industry. However, it is neglected by many small and medium businesses in Hong Kong. Here’s why Facebook Ads has the potential to become an essential part of your marketing strategy.     Regularly overlooked, Facebook Ads have become an integral component ofContinue reading “How Effective are Facebook Ads?”