Initial and Essential Steps to Improve Your App Performance – ASO Breakdown

The global app economy embodies a remarkable size of market – US$6.3 trillion in 2021 according to Statista. Mobile apps are merged into our modern lifestyle from social media, messenger, gaming, video streaming, banking and financing, food delivering, to learning … the list could go on and on, they are changing every aspect of ourContinue reading “Initial and Essential Steps to Improve Your App Performance – ASO Breakdown”

How to Prepare for IDFA?

As mentioned in our prior blog, the announcement of the elimination of IDFA being default for iOS 14 evoked a response of panic from the mobile marketing community throughout the globe. This means that apps would require explicit permission from users for their data to be tracked.    Will users be more compliant with allowingContinue reading “How to Prepare for IDFA?”