App Store Optimization (ASO) is the process of improving search visibility, conversation rate and organic installs of your app in the Google Play Store and the Apple App Store. By increasing the discoverability of your app in app stores, you are driving traffic to your app page and encouraging users to download the app.
- Increased search visibility 65% of all apps are discovered via App Store search (Apple 2016)
- More quality installs An average 20-40% uplift in organic installs after ASO
- Higher LTV: More revenue The LTV of organic users can be 3-5x of paid media
There are 2.8 million apps in Google Play Store and 2.2 million apps in Apple App Store, and you are just one of it. Getting your app visible to the users is the key to get installs. ASO is crucial to ensure your app at the top of search results. 65% of users prefer browsing in the app store to discover new apps; therefore, the higher your app ranks in the app store, the greater the chance your app has of being found and downloaded.
At GoGoChart, we take every client and their goals personally, we do not settle on meeting requirements, we want to exceed them!
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